Building committed online shoppers through shopping goals and switching cost

2019 ◽  
Vol 7 (3) ◽  
pp. 127-140
Author(s):  
Ernest Emeka Izogo ◽  
Chanaka Jayawardhena
Keyword(s):  
Switching Cost ◽  
Online Shoppers ◽  
Shopping Goals

Phasic Alertness and the Residual Task-Switching Cost

2005 ◽  
Vol 52 (2) ◽  
pp. 109-124 ◽  
Author(s):  
Nachshon Meiran ◽  
Ziv Chorev
Keyword(s):  
Task Switching ◽  
Target Stimulus ◽  
Switching Cost ◽  
Optimal Interval ◽  
Phasic Alertness ◽  
Goal Representation

Abstract. Participants switched between two randomly ordered discrimination tasks and each trial began with the presentation of a task cue instructing which task to execute. The authors induced phasic alertness by presenting a salient uninformative stimulus after the task cue was provided, and at variable intervals before the target stimulus was presented (Experiments 1-3) or before the task cue (Experiment 4). When the alerting stimulus preceded the target stimulus or the task cue by an optimal interval, RT was faster, indicating an alert state and the task-switching cost was reduced. These results support the suggestion of De Jong (Acta Psychologica, 1999 ) that alertness improves the overcoming of retrieval competition through improved goal representation, but also show that the effect is specific to the residual task-switching cost.

A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers – Special Reference to Shoppers of Amazon.in

2019 ◽  
Vol 118 (6) ◽  
pp. 100-102
Author(s):  
D.David Winster Praveenraj ◽  
A. Prasanth
Keyword(s):  
Special Reference ◽  
Word Of Mouth ◽  
Online Delivery ◽  
Purposive Sampling ◽  
Online Shoppers ◽  
Delivery Services ◽  
Post Purchase ◽  
Consumer's Perception

Usually, in a process of purchasing products at Amazon.in, several steps are required to purchase the products where the consumer begins to navigate through the advertisements, internet and word of mouth, then search the products on search bar to purchase the products. In general, the process requires the customer to be seated before beginning. This study aims to discuss the consumer's perception of online products purchasing and delivery services in Karur. The survey was conducted among 100 respondents who were selected based on purposive sampling. The research focuses on the study and analysis of data collected from all those users who already use online delivery services.

Measuring Customer Relationship Value: The Role of Switching Cost

2006 ◽  
Author(s):  
Shane S. Dikolli ◽  
William R. Kinney, Jr. ◽  
Karen L. Sedatole
Keyword(s):  
Switching Cost ◽  
Customer Relationship ◽  
Relationship Value

Inducing Website Design Innovation towards Customer Loyalty

2016 ◽  
Vol 1 (3) ◽  
Author(s):  
Noorriati Din ◽  
Lennora Putit ◽  
Muhammad Naqib Mohd Noor
Keyword(s):  
Customer Loyalty ◽  
Graphic Design ◽  
Publishing House ◽  
Web Design ◽  
Social Cues ◽  
Website Design ◽  
Online Retailers ◽  
Design Attributes ◽  
Online Shoppers ◽  
International Publishing

Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to the intended website. This study revealed that both graphic design and social cues attributes were found to have a positive and significant relationship with customer loyalty. Given the valuable experience to the site, the aim of this study is to investigate the extent to which website design attributes affects customer loyalty towards a particular brand or product.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, MalaysiaKeywords: Website design; social cue design; grahic design; customer loyalty

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

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