scholarly journals What are they thinking? Consumer attitudes to meat production in Australia

2017 ◽  
Vol 57 (12) ◽  
pp. 2345 ◽  
Author(s):  
H. J. Bray ◽  
E. A. Buddle ◽  
R. A. Ankeny

Meat production has come under increasing scrutiny from consumers and citizens who feel that certain practices are unethical and negatively affect farm-animal welfare. Animal welfare can be viewed as both a scientific and social concept, and purchasing products with animal welfare claims can be considered an act of ‘ethical consumption’. The present paper reviews research that examines consumer attitudes to animal welfare and highlights tensions between consumer and citizen attitudes and behaviours, and assumptions that are made within these studies. We present our own research into motivations to purchase free-range eggs as an example of research that attempts to unpack these assumptions, in particular, that such purchases are made out of concern for animal welfare. We present a further example of our own research that attempts to identify how attitudes to meat production are socially constructed. We conclude with recommended strategies to engage the broader community in discussions about animal production, so as to improve industry–community communication about farm-animal welfare in meat-production industries.

Author(s):  
Monika Szafrańska

The paper objective is identification the attitudes of academic youth towards farm animal welfare and products derived from animals kept under friendly conditions. The main source of the data used for the analyses and applications was the primary information obtained from personal research (PAPI method, 436 respondents).The statistical analysis of the studied material encompassed aggregate statistical indicators, the non-parametric test „chi square” (χ2), as well as non-hierarchical method – k-means cluster analysis. As results from the conducted investigations, the issue of farm animal welfare is important for the young consumers (64%) or very important (36%). Protecting animal welfare is a significant problem for a majority of women and city dwellers. Over 75% students purchases products from animal welfare – friendly production process. Regarding young consumer attitudes towards farm animal welfare, three types of attitudes were identified.


2017 ◽  
Vol 30 (5) ◽  
pp. 697-713 ◽  
Author(s):  
Einar Vargas-Bello-Pérez ◽  
Genaro C. Miranda-de la Lama ◽  
Dayane Lemos Teixeira ◽  
Daniel Enríquez-Hidalgo ◽  
Tamara Tadich ◽  
...  

2018 ◽  
Vol 58 (3) ◽  
pp. 424 ◽  
Author(s):  
Lenka Malek ◽  
Wendy J. Umberger ◽  
John Rolfe

While public concern over the welfare of farm animals is believed to have intensified across Australia in recent years, no empirical research has sought to examine and quantify the heterogeneity in farm animal-welfare (FAW) concerns among Australian meat consumers. The present study is the first to address this knowledge gap. Data were collected in 2015 by using a comprehensive online survey instrument completed by a representative sample of 1009 Australian meat consumers. Sample quotas were set for age, gender and location. Using these data, we were able to segment meat consumers according to their attitudes towards FAW and perceptions regarding the environmental impact of meat production. Six unique segments were identified and characterised by purchase behaviour, livestock-management knowledge, farming background and experience, beliefs regarding the consumer/farmer implications of improved FAW, influential information sources, participation in FAW-related activities and socio-demographic variables. Our findings showed that the majority of Australian meat consumers (70%) hold neutral views regarding FAW. However, there are two segments, termed ‘concerned-FAW’ (10%) and ‘anti-FAW’ (20%), which expressed strong views with respect to FAW. Overall, consumer knowledge regarding livestock-management practices was low across all segments, with only 11–42% of consumers indicating that they felt sufficiently informed about FAW. This insight into perceptions of FAW by different segments and the impact of meat production on the environment can assist the industry in developing targeted information campaigns to address consumer concerns and allow better-informed meat purchase decisions.


2005 ◽  
Author(s):  
Elizabeth J. Austin ◽  
Ian J. Deary ◽  
Gareth Edwards-Jones ◽  
Dale Arey

2017 ◽  
Vol 55 (5) ◽  
pp. 1081-1093 ◽  
Author(s):  
Philip Jones ◽  
Joop Lensink ◽  
Maria Cecilia Mancini ◽  
Richard Tranter

Agriculture ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 104
Author(s):  
Jill N. Fernandes ◽  
Paul H. Hemsworth ◽  
Grahame J. Coleman ◽  
Alan J. Tilbrook

It costs money to improve the welfare of farm animals. For people with animals under their care, there are many factors to consider regarding changes in practice to improve welfare, and the optimal course of action is not always obvious. Decision support systems for animal welfare, such as economic cost–benefit analyses, are lacking. This review attempts to provide clarity around the costs and benefits of improving farm animal welfare, thereby enabling the people with animals under their care to make informed decisions. Many of the costs are obvious. For example, training of stockpeople, reconfiguration of pens, and administration of pain relief can improve welfare, and all incur costs. Other costs are less obvious. For instance, there may be substantial risks to market protection, consumer acceptance, and social licence to farm associated with not ensuring good animal welfare. The benefits of improving farm animal welfare are also difficult to evaluate from a purely economic perspective. Although it is widely recognised that animals with poor welfare are unlikely to produce at optimal levels, there may be benefits of improving animal welfare that extend beyond production gains. These include benefits to the animal, positive effects on the workforce, competitive advantage for businesses, mitigation of risk, and positive social consequences. We summarise these considerations into a decision tool that can assist people with farm animals under their care, and we highlight the need for further empirical evidence to improve decision-making in animal welfare.


Sign in / Sign up

Export Citation Format

Share Document