ATTITUDES OF ACADEMIC YOUTH TOWARDS FARM ANIMAL WELFARE AND PRODUCTS
DERIVED FROM ANIMALS KEPT UNDER FRIENDLY CONDITIONS
The paper objective is identification the attitudes of academic youth towards farm animal welfare and products derived from animals kept under friendly conditions. The main source of the data used for the analyses and applications was the primary information obtained from personal research (PAPI method, 436 respondents).The statistical analysis of the studied material encompassed aggregate statistical indicators, the non-parametric test „chi square” (χ2), as well as non-hierarchical method – k-means cluster analysis. As results from the conducted investigations, the issue of farm animal welfare is important for the young consumers (64%) or very important (36%). Protecting animal welfare is a significant problem for a majority of women and city dwellers. Over 75% students purchases products from animal welfare – friendly production process. Regarding young consumer attitudes towards farm animal welfare, three types of attitudes were identified.