College Recruitment — 1974

Summary The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the correct location of the advertising medium. The subject of outdoor advertising and its impact on candidates for studies is omitted in the literature on marketing activities of tertiare education institutions. Therefore, it was attempted to fill the cognitive gap by referring to foreign scientific research and examples of outdoor applications by universities in the United States of America and Great Britain. Also described are outdoor campaigns of the SWPS University, which cooperates with the Cityboard Media Institute in the field of external advertising research. In order to analyze outdoor polish universities, the article uses part of the photographic material collected by the author, and reflects on the basis of their own observations and in-depth interviews with employees of Marketing Departments of selected universities.

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Evaluating Barriers to and Opportunities for Higher Education in the Hispanic Community

Advances in Higher Education and Professional Development - Examining Social Change and Social Responsibility in Higher Education ◽

10.4018/978-1-7998-2177-9.ch008 ◽

2020 ◽

pp. 107-115

Author(s):

Lisa Perelli

Keyword(s):

United States ◽

The United States ◽

College Graduation ◽

College Recruitment ◽

College Graduation Rates ◽

Hispanic Community ◽

To Come ◽

Four Year Institutions ◽

Associates Degree ◽

K 12

Although the Hispanic population in the United States is growing faster than any other ethnic group, college graduation rates, especially above the associates degree level, remain low, too low for the United States to remain academically and economically competitive in the years to come. Hispanics, on the whole, remain poorer and less educated than other ethnic groups, which could have significant economic impact on the United States, if left un-remediated, as their numbers continue to rise. Some of the questions and issues to be addressed in considering this gap in educating this population include cultural or financial barriers to attending college, bias in K-12 education and college recruitment strategies, retention and graduation issues specific to Hispanics, and high school and community college preparation of immigrant and other Hispanic students for transferring to four-year institutions.

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Kahenman and Tversky’s Research on Heuristics and Its Application to Junior Athletic Development and the College Recruiting Process

Higher Education Studies ◽

10.5539/hes.v7n2p23 ◽

2017 ◽

Vol 7 (2) ◽

pp. 23

Author(s):

Brendan M. Ryan

Keyword(s):

Prospect Theory ◽

Recruitment Process ◽

College Recruitment ◽

Junior Athletes ◽

Individual Use ◽

Athletic Development ◽

Rational Decisions

This paper will apply the work of Amos Tversky and Daniel Kahneman in Prospect theory to the college recruiting process. Prospect theory challenges one of the fundamental ideas of Economics; humans are rational creatures and make rational decisions. The theory demonstrates that in fact, often humans do not make rational decisions and are instead subject to “heuristics”. Heuristics are mental shortcuts individual use to solve problems. The paper will both explain heuristics, as well as demonstrate how coaches, administrators, and junior athletes should be aware of the role of heuristics in both long-termdevelopments, as well as the college recruitment process.

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We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials

Journal of Marketing for HIGHER EDUCATION ◽

10.1080/08841241.2013.867920 ◽

2013 ◽

Vol 23 (2) ◽

pp. 258-282 ◽

Cited By ~ 22

Author(s):

Timothy D. Pippert ◽

Laura J. Essenburg ◽

Edward J. Matchett

Keyword(s):

Ethnic Diversity ◽

Visual Representations ◽

College Recruitment

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The Role of the Correctional Agency in the Undergraduate Curriculum

Crime & Delinquency ◽

10.1177/001112876601200306 ◽

1966 ◽

Vol 12 (3) ◽

pp. 240-249

Author(s):

Joseph A. Shelly

Keyword(s):

Financial Aid ◽

Undergraduate Curriculum ◽

Colleges And Universities ◽

Undergraduate Training ◽

College Recruitment ◽

Bureaucratic Structure

Correction suffers from its failure to recruit the best talent from our colleges and universities. We can learn much from industry, which is committed to an intensive, extensive, and costly program of campus recruitment. Various systematic methods can be used by correctional agencies to influence the academic en vironment. This article describes one effective, well-organized program of undergraduate training and suggests a number of other approaches to college recruitment. Financial aid is avail able for the development of such programs. Even within the bureaucratic structure ample opportunities exist to influence students before they finally decide on a career.

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Discover Engineering Day: Collaborations In Pre College Recruitment

10.18260/1-2--9140 ◽

2020 ◽

Author(s):

William Davis ◽

Steve Stafford ◽

Elsa Villa

Keyword(s):

College Recruitment

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The Identification of Motivational Factors Influencing Community College Enrollment Based on Student Gender, Age at Time of Enrollment, and Familial Level of Educational Attainment

Journal of Education and Learning ◽

10.5539/jel.v10n5p160 ◽

2021 ◽

Vol 10 (5) ◽

pp. 160

Author(s):

Patrice R. Morgan

Keyword(s):

Higher Education ◽

Community College ◽

New York ◽

Educational Attainment ◽

Academic Motivation ◽

Education Institution ◽

College Recruitment ◽

Student Gender ◽

City Community ◽

Academic Motivation Scale

Prospective college students have many options to choose from when deciding which type of higher education institution to attend. What compels potential students to enroll in a community college as opposed to other higher education institutions is unknown. The purpose of the study was to explore the academic motivation of students currently enrolled in a New York City community college using the Academic Motivation Scale College Version. In addition, the study examined the relations between academic motivation and student gender, age at time of enrollment, and familial level of educational attainment. Results from the present study may provide justification for incorporating dimensions of motivation into community college campus life for future students as well as benefit community college recruitment, retention, and completion efforts.

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