Implications of Using Male and Female Voices in Commercials: An Exploratory Study

2002 ◽  
Vol 31 (2) ◽  
pp. 79-91 ◽  
Author(s):  
Thomas W. Whipple ◽  
Mary K. McManamon
2009 ◽  
Author(s):  
Sarah J. Smith ◽  
Jessica L. McManus ◽  
Danielle C. Zanotti ◽  
Donald A. Saucier

Author(s):  
Carey Walsh

The Song of Songs offers a unique discussion of the experience of sexual longing through dialogues of an unnamed woman and man. The chapter focuses on the use of dialogic structure to frame three prominent discourses of desire: aesthetic appreciation, affective description, and subjective expressions of sexual arousal. These varied discourses affirm a polyphonic view on human desire from the embodied experience of the male and female voices of the Song. With its use of dialogue, the Song is characteristic of the Writings in offering a diversity of perspectives. The chapter further probes the canonical contribution of the Song’s testimony to human longing, sex, joy, and biodiversity.


Author(s):  
Donna E. Youngs ◽  
Miroslava A. Yaneva ◽  
David V. Canter

AbstractIn the spirit of the growing developments in positive psychology, there is an increasing interest in how kind people are to each other. Yet, this area lacks any strong psychometric instrument. An initial exploratory study demonstrated that a 40-item questionnaire, completed by 165 people, revealed distinct aspects of kindness when subjected to multivariate analysis. A subsequent study is reported, using the structure of the exploratory results to further clarify the conceptual framework (Study 1). The revised 45-item questionnaire was administered to 1039 individuals from the general British population. Smallest Space Analysis of the variables, supported by Factor analysis, confirmed the hypothesis of two facets to kindness, the psychological source of the action (from principles or empathy), and the form of expression (through psychological involvement or following social prescription. It also revealed an additional general, core kindness, labelled Anthropophilia. Reliable scales derived from the combinations of the two elements from each facet were identified: Affective-Socially Prescribed; Affective-Proactive; Principle-Socially Prescribed and Principle-Proactive. Intercorrelations between the scales revealed that they measure different modes of kindness. Comparisons between male and female respondents provided external validity for the questionnaire. Study 2 (N = 251) reported that the scales measure independent dimensions when correlated with similar and dissimilar concepts.


Author(s):  
Mongi Zidi ◽  
Turki Al-Shalaki ◽  
Talal Alsaif ◽  
Saeed Al-Dossary ◽  
Desouki Hamed ◽  
...  

An exploratory study was conducted examining the problem of identity and participation among Saudi youth in light of social transformations. The project combined the quantitative and the qualitative curricula and relied on a field study using an electronic questionnaire with a sample of 1318 male and female students from the University of Hail and the participation of 120 students in focus groups during the beginning of the 2020/2021 academic year. The research was based on a number of international and local studies and surveys, and its conclusions were compared with their outcomes. The study outlined a set of indicators that showed the growing expression of the national belonging of the Saudi state in the context of an Arab–Islamic civilisation, a moderate view of the West, a balanced vision of reconciling conservatism with a move towards more openness, and a sense of confidence in the state and in the self. The research also found that the low rate of social participation is matched by a full awareness of its importance and a desire to practise it. The study recommended strengthening the gains of young people and developing areas of participation in proportion to the aspirations of those individuals.


2001 ◽  
Vol 29 (6) ◽  
pp. 607-615 ◽  
Author(s):  
Ayala Malach Pines ◽  
Henriette Dahan-Kalev ◽  
Sigalit Ronen

The only consistent gender difference in management style reported in the literature is the more democratic style of women. Democratic leadership is a cornerstone of the feminist approach. The current exploratory study attempted to differentiate between the effect of feminist self-definition and gender in explaining differences in democratic attitudes of managers. Israeli male (43) and female (28) managers were questioned about their managerial attitudes and whether they are feminist or non-feminist. Results suggest that a surprisingly high number of both male and female managers defined themselves as feminist. Furthermore, feminist selfdefinition was found to explain several democratic managerial attitudes better than gender.


NeuroImage ◽  
2005 ◽  
Vol 27 (3) ◽  
pp. 572-578 ◽  
Author(s):  
Dilraj S. Sokhi ◽  
Michael D. Hunter ◽  
Iain D. Wilkinson ◽  
Peter W.R. Woodruff

1975 ◽  
Vol 36 (3) ◽  
pp. 891-894 ◽  
Author(s):  
Tad Uno ◽  
Alan L. Seitel ◽  
Charles C. Cleland

Previous studies of preferences of the profoundly mentally retarded have indicated that complex visual stimuli are more effective in eliciting responses than are auditory or simple stimuli. Male and female voices were used to determine preference for voice. Profoundly retarded adults (mean Social Quotient of 11.7) were first exposed to a situation where button pressing resulted in either a 250- or a 2000-Hz tone and then to a situation in which a male and female voice was associated with each button. Statistically significant differential preference was not exhibited to either type of stimulus although the female voice did appear more effective.


2017 ◽  
Vol 3 (1) ◽  
pp. 52-60
Author(s):  
Antonio L Manzanero ◽  
Susana Barón

The aim of this study was examined the ability to identify voices of unfamiliar people. In experiment 1, participants performed tried to recognize the voice of unfamiliar man or woman. Results showed that subjects generally matched 83.11% when the target voice was present and made 56.45% false alarms when it was not. Discrimination was different from chance and subjects used liberal response criteria. In experiment 2, men and women tried to identify the same voices of men and women as in previous experiment. Between stimulus presentation and the recognition task, subjects listened instrumental music for 2.38 minutes, with the aim of making it harder that the voice remain active in working memory. Results showed that ability of men and women to identify an unfamiliar voice was null, in both cases with liberal response criterion. Men matched 12.06%, with 65.51% false alarms, and women 25.80% and 56.45% respectively. There was no differences in the ability to identify male and female voices, although women tend to choose more than men, even when no target voice was present.


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