SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES

2005 ◽  
Vol 34 (1) ◽  
pp. 37-48 ◽  
Author(s):  
Kawpong Polyorat ◽  
Dana L. Alden ◽  
Dana L. Alden
Keyword(s):  
United States ◽  
Need For Cognition ◽  
The United States ◽  
Purchase Intentions ◽  
Brand Attitudes ◽  
Comparative Advertising ◽  
Self Construal

scholarly journals The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase Intentions

2016 ◽  
Vol 9 (1) ◽  
pp. 141-154 ◽  
Author(s):  
Victoria A. Seitz ◽  
Nada M. Aldebasi
Keyword(s):  
United States ◽  
Correlation Analysis ◽  
Mobile Device ◽  
Mobile Apps ◽  
The United States ◽  
Purchase Intentions ◽  
Smart Phones ◽  
Brand Attitudes ◽  
Limited Impact ◽  
The Past

AbstractThe mobile device market, particularly for smart phones, has experienced incredible growth over the past five years. What sets this market apart is the use of applications or apps for just about anything from information to purchases. The purpose of the study was to examine the effectiveness of branded apps on consumers’ attitudes toward brands as well as purchase intentions. The sample was drawn from students enrolled at a southwestern university in the United States, resulting in 50 usable questionnaires. Results of Pearson’s correlation analysis indicated that using branded apps strongly influenced users’ attitudes toward brands; however, using branded apps had a smaller impact on purchase intentions. As well, attitudes towards the branded apps, although significant, had a limited impact on purchase intentions. Implications of the findings were then discussed.

Private Self-Consciousness Factors: Relationships With Need for Cognition, Locus of Control, and Obsessive Thinking in Iran and the United States

2004 ◽  
Vol 144 (4) ◽  
pp. 359-372 ◽  
Author(s):  
Nima Ghorbani ◽  
P. J. Watson ◽  
Stephen W. Krauss ◽  
H. Kristl Davison ◽  
Mark N. Bing
Keyword(s):  
United States ◽  
Locus Of Control ◽  
Need For Cognition ◽  
The United States

scholarly journals Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India

2016 ◽  
Vol 8 (3) ◽  
pp. 43 ◽  
Author(s):  
Noni Zaharia ◽  
Kurt C. Mayer Jr. ◽  
Eric Hungenberg ◽  
Dianna Gray ◽  
David Stotlar
Keyword(s):  
United States ◽  
United Kingdom ◽  
Structural Equation ◽  
The United States ◽  
Purchase Intentions ◽  
Cultural Dimensions ◽  
Equation Modeling ◽  
Sport Sponsorship ◽  
Multiple Group ◽  
The United Kingdom

<p>This study sought to develop and test a cross-national sport sponsorship model. Sponsorship and Hofstede’s cultural dimensions theories were utilized for the theoretical framework for this study. A survey was conducted with 522 Chelsea FC soccer club’s fans from the United States, the United Kingdom, and India in the area of sponsorship through a jersey sponsorship. Single and multiple-group confirmatory factor analysis and structural equation modeling were used to analyze the global sport sponsorship model. The results acknowledged the measurement and structural invariance of a global model for five sport sponsorship outcomes (i.e., sponsorship awareness, sponsorship fit, attitude toward the sponsor, gratitude, and purchase intentions), controlling for age, gender, education, household income and the household’s decision maker. The statistical analyses indicated that structural relationships among the analyzed sponsorship outcomes were invariant among all three countries. The effect of sponsorship fit predicted the presence of purchase intentions, while the attitude toward the sponsor was the strongest predictor of purchase intentions.</p>

scholarly journals Not All Forms of Independence Are Created Equal: Only Being Independent the “Right Way” Is Associated With Self-Esteem and Life Satisfaction

2021 ◽  
Vol 11 ◽  
Author(s):  
Daniela Moza ◽  
Smaranda Ioana Lawrie ◽  
Laurențiu P. Maricuțoiu ◽  
Alin Gavreliuc ◽  
Heejung S. Kim
Keyword(s):  
United States ◽  
Life Satisfaction ◽  
Positive Association ◽  
Past Research ◽  
The United States ◽  
Self Esteem ◽  
Self Construal ◽  
The Two Cultures ◽  
The Right ◽  
Ways Of Being

Past research has found a strong and positive association between the independent self-construal and life satisfaction, mediated through self-esteem, in both individualistic and collectivistic cultures. In Study 1, we collected data from four countries (the United States, Japan, Romania, and Hungary; N = 736) and replicated these findings in cultures which have received little attention in past research. In Study 2, we treated independence as a multifaceted construct and further examined its relationship with self-esteem and life satisfaction using samples from the United States and Romania (N = 370). Different ways of being independent are associated with self-esteem and life satisfaction in the two cultures, suggesting that it is not independence as a global concept that predicts self-esteem and life satisfaction, but rather, feeling independent in culturally appropriate ways is a signal that one’s way of being fits in and is valued in one’s context.

scholarly journals Increasing Online Purchasing: A Study Of Web Assurance And Web Insurance

2009 ◽  
Vol 13 (4) ◽  
Author(s):  
C. Shane Warrick ◽  
Terrye A. Stinson
Keyword(s):  
United States ◽  
Information System ◽  
Electronic Commerce ◽  
Internet Use ◽  
The United States ◽  
Purchase Intentions ◽  
Online Retail ◽  
Online Transactions ◽  
Internet Users ◽  
A Company

Improving customer confidence is an important consideration, and potentially necessary ingredient, for increasing growth in electronic commerce. More than 1.2 billion people are internet users and, of that number, more than 215 million internet users live in the United States (Miniwatts Marketing Group 2008). Internet use in the United States, in fact, is second only to internet use in China (Barboza 2008). In its most recent study, the National Retail Federation (2008) estimated that U.S. online retail sales are approaching $204 billion. Past studies identified issues associated with customer concerns in online transactions, and various forms of web assurance and web insurance have emerged as commercial mechanisms to ease these concerns and promote growth in ecommerce. Both mechanisms require strategic controls by a company developing its ecommerce information system. This paper continues the stream of research aimed at understanding how consumers view online purchasing with a focus on internet users in the United States. Results indicate that participants increase purchase intentions from vendors with either web assurance or web insurance, but that participants are indifferent regarding the choice of web assurance or web insurance. Recognizing these benefits, vendors should design strong controls within ecommerce information systems that support acquisition of either web assurance or web insurance that validate system security.

Making Up or Getting Even? The Effects of Face Concerns, Self-Construal, and Apology on Forgiveness, Reconciliation, and Revenge in the United States and China

2015 ◽  
Vol 46 (4) ◽  
pp. 503-524 ◽  
Author(s):  
Qin Zhang ◽  
John G. Oetzel ◽  
Stella Ting-Toomey ◽  
Jibiao Zhang
Keyword(s):  
United States ◽  
Positive Relationship ◽  
Negative Relationship ◽  
The United States ◽  
Negotiation Theory ◽  
Face Negotiation ◽  
Self Construal ◽  
Relational Transgressions ◽  
The Face ◽  
Face Concern

The purpose of this study was to integrate the central constructs in the face-negotiation theory in the examination of the antecedents and behavioral consequences of forgiveness in relational transgressions in U.S. and Chinese cultures. Results indicated that in both cultures, transgression victims’ independent self-construal and self-face concern were negatively associated, whereas their interdependent self-construals and other-face concerns were positively associated, with forgiveness, and offender apology was positively associated with forgiveness. Forgiveness had a positive relationship with reconciliation but a negative relationship with revenge in both cultures. The hypothesized model in which forgiveness mediated the relationships of antecedents on reconciliation and revenge fit the data well in both cultural samples.

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