Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence

2013 ◽  
Vol 29 (9-10) ◽  
pp. 1030-1055 ◽  
Author(s):  
Margaret Jekanyika Matanda ◽  
Nelson Oly Ndubisi
Keyword(s):  
Internal Marketing ◽  
Goal Congruence ◽  
Internal Branding ◽  
Moderating Role

scholarly journals Relatıonshıp Among Humor Styles, Internal Marketıng Practıces And Communıcatıon

2016 ◽  
Vol 12 (4) ◽  
pp. 353
Author(s):  
Yagmur Ozyer
Keyword(s):  
Organizational Behavior ◽  
Internal Marketing ◽  
Marketing Channels ◽  
Persuasive Communication ◽  
Humor Styles ◽  
Marketing Department ◽  
Internal Customers ◽  
Moderating Role ◽  
Positive Results

Although humor at workplace provides positive results for the brands and intraorganizational management, there are only a few theorized studies proving this fact in the literature. Studies on humor at workplace can be mostly seen in the organizational behavior literature. Humor can be considered as a very critical component for both the internal customers and external customers in the marketing literature. Humor is effective in creating consumer perceptions and loyalty through various marketing channels and additionally, can be considered as a very important concept for maintaining the holistic marketing approach in internal marketing practices. Behaviors and attitudes of marketing department managers with different humor styles can increase cohesion among employees and maximize their performance. This study examines the effect of humor styles of the marketing department managers on the internal marketing practices under the moderating role of persuasive communication variable.

Testing the Strain Theory of Suicide – The Moderating Role of Social Support

Crisis ◽  
2020 ◽  
Vol 41 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Bob Lew ◽  
Ksenia Chistopolskaya ◽  
Yanzheng Liu ◽  
Mansor Abu Talib ◽  
Olga Mitina ◽  
...  
Keyword(s):  
Social Support ◽  
Suicidal Behavior ◽  
Online Survey ◽  
Perceived Social Support ◽  
Strain Theory ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Psychological Strains ◽  
Moderating Role

Abstract. Background: According to the strain theory of suicide, strains, resulting from conflicting and competing pressures in an individual's life, are hypothesized to precede suicide. But social support is an important factor that can mitigate strains and lessen their input in suicidal behavior. Aims: This study was designed to assess the moderating role of social support in the relation between strain and suicidality. Methods: A sample of 1,051 employees were recruited in Beijing, the capital of China, through an online survey. Moderation analysis was performed using SPSS PROCESS Macro. Social support was measured with the Multidimensional Scale of Perceived Social Support, and strains were assessed with the Psychological Strains Scale. Results: Psychological strains are a good predictor of suicidality, and social support, a basic need for each human being, moderates and decreases the effects of psychological strains on suicidality. Limitations: The cross-sectional survey limited the extent to which conclusions about causal relationships can be drawn. Furthermore, the results may not be generalized to the whole of China because of its diversity. Conclusion: Social support has a tendency to mitigate the effects of psychological strains on suicidality.

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