scholarly journals Relatıonshıp Among Humor Styles, Internal Marketıng Practıces And Communıcatıon

2016 ◽  
Vol 12 (4) ◽  
pp. 353
Author(s):  
Yagmur Ozyer
Keyword(s):  
Organizational Behavior ◽  
Internal Marketing ◽  
Marketing Channels ◽  
Persuasive Communication ◽  
Humor Styles ◽  
Marketing Department ◽  
Internal Customers ◽  
Moderating Role ◽  
Positive Results

Although humor at workplace provides positive results for the brands and intraorganizational management, there are only a few theorized studies proving this fact in the literature. Studies on humor at workplace can be mostly seen in the organizational behavior literature. Humor can be considered as a very critical component for both the internal customers and external customers in the marketing literature. Humor is effective in creating consumer perceptions and loyalty through various marketing channels and additionally, can be considered as a very important concept for maintaining the holistic marketing approach in internal marketing practices. Behaviors and attitudes of marketing department managers with different humor styles can increase cohesion among employees and maximize their performance. This study examines the effect of humor styles of the marketing department managers on the internal marketing practices under the moderating role of persuasive communication variable.

scholarly journals Downsizing-Organizational Behavior and Survivors Efficiency with the Moderating Role of Shared Leadership

2020 ◽  
Vol 9 (4) ◽  
pp. 1-14
Author(s):  
AKBAR ABBAS BANGASH ◽  
GHULAM SHABIR KHAN NIAZI ◽  
MUHAMMAD MAJID MAHMOOD BAGRAM
Keyword(s):  
Organizational Behavior ◽  
Shared Leadership ◽  
Stepwise Regression ◽  
Principal Component ◽  
Target Population ◽  
Moderation Effect ◽  
Moderation Analysis ◽  
Moderating Role ◽  
Structured Questionnaire

This research paper aims to study the elements of organizational behavior in a downsized work setting for the survivor’s efficiency with the moderation role of shared leadership. Five downsized organizations were approached through structured questionnaire as target population with sample size of 288. The theoretical model was developed with seven hypotheses to predict the role of organizational behavior variables for the survivor’s efficiency with the moderation role of shared leadership. Principal component analysis, stepwise regression analysis and moderation analysis was used for the results. Once the constructs of creativity, communication, perception, turnover and stars were independently regressed except turnover all the constructs have shown significance with the survivors’ efficiency. The regression model also testifies the significant relationship between organizational behavior and survivors’ efficiency. The moderation analysis shows positive and significant moderation effect. The study revealed that it is these independent variables which have a significant role in making the organizational behavior worthwhile after being downsized. Organizational reluctance to public downsizing information has been found a biggest limitation of this study. Keywords: Downsizing, Organizational Behavior, Survivors’ Efficiency, Shared Leadership, Moderation Effect.

The Contingency Effect of Service Employee Personalities on Service Climate

2011 ◽  
Vol 14 (4) ◽  
pp. 426-441 ◽  
Author(s):  
Seigyoung Auh ◽  
Bulent Menguc ◽  
Michelle Fisher ◽  
Abeer Haddad
Keyword(s):  
Employee Involvement ◽  
Big Five Personality ◽  
Retail Stores ◽  
Service Climate ◽  
Situational Strength ◽  
Moderating Role ◽  
Positive Results ◽  
Practical Implications ◽  
Contingency Effect

This study draws on the service climate and Big Five personality literature to examine the association between a service employee’s personality and perception of service climate. The authors further explore the moderating role of employee involvement climate strength on the personality trait–perceived service climate relationship based on situational strength theory. Hypotheses are tested against data collected using a multiple respondent (i.e., employees and customers) method from a national chain of 66 specialty retail stores in fashion and apparel, footwear, accessories, and sports equipment. Findings indicate that an employee who is conscientious, open to experience, and agreeable perceive the service climate to be more positive. Results also suggest that under a strong employee involvement climate, an employee who is conscientious, emotionally stable, and agreeable has a perception of service climate that is less positive. Finally, employees' perception of service climate was positively related to customers' satisfaction with decision to visit the store. Findings have practical implications for hiring and promoting employees with certain personalities that are more conducive to forming a positive perception of service climate. Further, results suggest that when retail stores have a weak employee involvement climate, stores benefit from possessing employees that are conscientious, emotionally stable, and agreeable.

scholarly journals THE IMPACT OF WELL-BEING AT WORK AND PSYCHOLOGICAL CAPITAL OVER THE TURNOVER INTENTION: A STUDY OF TEACHERS

2019 ◽  
Vol 20 (2) ◽  
Author(s):  
ANGELO POLIZZI FILHO ◽  
JOSÉ A. C. S. CLARO
Keyword(s):  
Organizational Behavior ◽  
Turnover Intention ◽  
Design Methodology ◽  
Affective Commitment ◽  
Psychological Capital ◽  
Well Being ◽  
The University ◽  
The Impact ◽  
Moderating Role

ABSTRACT Purpose: To investigate a theoretical conceptual model for the intention of rotation, analyzing its relationship with well-being at work, psychological capital and intention of rotation. Originality/value: The study contributed to present unpublished aspects and an apparent gap in the theoretical revision of the national literature by the absence of research investigating the relations between psychological capital and intention of rotation. Design/methodology/approach: Research of empirical nature and quantitative approach. We tested four hypotheses regarding the interactions of the variables, using a self-completion questionnaire containing five validated and accurate Brazilian measures. Findings: The hypotheses were confirmed, indicating that teachers have a well-being at work composed of greater satisfactions with colleagues, managers and tasks, and minors with salaries and promotions, medium indexes of involvement with work and affective commitment to the university in which they worked, revealing a low intention of rotation. In the international literature, the concept of psychological capital arises, proposing us future investigations and creating a line of research in Brazil in the measurement of the moderating role of psychological capital in the relations between constructs of organizational behavior. It is essential that other professional categories be studied in the search for evidence about the use of psychological capital as a moderating variable in the relation between the objective dimensions of this study.

scholarly journals Impact of Time Pressure on Organizational Citizenship Behavior: Moderating Role of Conscientiousness

2018 ◽  
Vol III (III) ◽  
pp. 317-331
Author(s):  
Tariq Iqbal Khan ◽  
Imran Saeed ◽  
Sajid Rahman Khattak
Keyword(s):  
Organizational Behavior ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Service Sector ◽  
Time Pressure ◽  
Time Lag ◽  
Study Data ◽  
Citizenship Behavior ◽  
Moderating Role

In this article, we examined the relation between time pressure and organizational citizenship behavior and the moderating role of conscientiousness. Two hundred and thirty employee working in service sector of different cities located in Pakistan participated in this study. Time lag research design was adopted in this study. Data for time pressure and conscientiousness were collected at time 1 (Self-Reported) and data for organizational citizenship behavior was collected at time 2 (SupervisoryRating Method). Results of this study revealed that time pressure and conscientiousness was negatively related to organizational citizenship behavior. Furthermore, it was found that conscientiousness act as moderator in the relations between time pressure and organizational citizenship behavior. The findings make study significant for improving organizational behavior.

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