The role of internal marketing orientation and organisational citizenship behaviour on performance: testing the moderating role of business intelligence

2021 ◽  
Vol 37 (4) ◽  
pp. 491
Author(s):  
Ali Sadeghzadeh ◽  
Reza Rostamzadeh
Keyword(s):  
Business Intelligence ◽  
Performance Testing ◽  
Internal Marketing ◽  
Marketing Orientation ◽  
Moderating Role

scholarly journals Relatıonshıp Among Humor Styles, Internal Marketıng Practıces And Communıcatıon

2016 ◽  
Vol 12 (4) ◽  
pp. 353
Author(s):  
Yagmur Ozyer
Keyword(s):  
Organizational Behavior ◽  
Internal Marketing ◽  
Marketing Channels ◽  
Persuasive Communication ◽  
Humor Styles ◽  
Marketing Department ◽  
Internal Customers ◽  
Moderating Role ◽  
Positive Results

Although humor at workplace provides positive results for the brands and intraorganizational management, there are only a few theorized studies proving this fact in the literature. Studies on humor at workplace can be mostly seen in the organizational behavior literature. Humor can be considered as a very critical component for both the internal customers and external customers in the marketing literature. Humor is effective in creating consumer perceptions and loyalty through various marketing channels and additionally, can be considered as a very important concept for maintaining the holistic marketing approach in internal marketing practices. Behaviors and attitudes of marketing department managers with different humor styles can increase cohesion among employees and maximize their performance. This study examines the effect of humor styles of the marketing department managers on the internal marketing practices under the moderating role of persuasive communication variable.

scholarly journals The Moderating Role of Business Intelligence in the Impact of Big Data on Financial Reports Quality in Jordanian Telecom Companies

2020 ◽  
Vol 14 (2) ◽  
pp. 71
Author(s):  
Omar Mohammed Zragat
Keyword(s):  
Big Data ◽  
Business Intelligence ◽  
Hierarchical Regression ◽  
Financial Reports ◽  
Independent Variable ◽  
Analytical Processing ◽  
The Impact ◽  
Moderating Role

This study aimed at discovering the impact of big data in terms of its dimensions (Variety, Velocity, Volume, and Veracity) on financial reports quality in the present business intelligence in terms of its dimensions (Online Analytical Processing (OLAP), Data Mining, and Data Warehouse) as a moderating variable in Jordanian telecom companies. The sample included (139) employees in Jordanian Telecom Companies. Multiple and Stepwise Linear Regression were used to test the effect of the independent variable on the dependent variable. And Hierarchical Regression analysis, to test the effect of the independent variable on the dependent variable in the presence of the moderating variable.  The study reached a set of results, the most prominent of which was the presence of a statistically significant effect of using big data in improve the quality of financial reports, Business intelligence contributes to improving the impact of big data in terms of its dimensions (Volume, Velocity, Variety, and Veracity) on the quality of financial reports. The study recommends the necessity of working on making use of big data and resorting to business intelligence solutions because of its great role in improving the quality of financial reports and thus supporting decision-making functions for a large group of users.

scholarly journals CEO Duality and Financial Performance: Testing the Moderating Role of Firm Age: Evidence from a Developing Economy

2020 ◽  
Vol 12 (3(J)) ◽  
pp. 53-64
Author(s):  
Richard Akisimire ◽  
Ernest Abaho ◽  
Maureen Tweyongyere
Keyword(s):  
Financial Performance ◽  
Performance Testing ◽  
Manufacturing Firms ◽  
Future Research ◽  
Firm Age ◽  
Ceo Duality ◽  
Firm Financial Performance ◽  
The Relationship ◽  
Moderating Role

This paper tests the moderating role of firm age on the relationship between Chief Executive Officer (CEO) duality and financial performance among manufacturing firms in Uganda. A cross section survey was adopted using 78 manufacturing firms in Uganda. Data was analyzed using descriptive statistics, correlation and hierarchical regression. Modgraph software was also used to ascertain the validity of the set hypothesis. Results reveal that whether the CEO doubles as chairman of board or not, this does not significantly affect firm Financial Performance. However, as the firms grow older, the role of CEO-Board Chairman duality phenomenon gains significance in determining financial performance. Therefore, as firms grow in age, the CEOs should not be the same as Board chairpersons if firms have to perform well financially. Since only a single research methodological approach was employed in this study, future research can undertake to use a mixed methods approach to provide more detailed insights. Further, a longitudinal approach can also be employed to study financial performance trends among manufacturing firms over years. Entrepreneurs of these firms should put emphasis on proper segregation of the CEO role and those of the board chairman especially as firms grow in age. A moderating role of firm age on the relationship between CEO duality and financial performance was tested among manufacturing firms; previous studies have tended to test the direct or mediating effects.

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