scholarly journals Social media responses and brand personality in product and moral harm crises: why waste a good crisis?

2020 ◽  
Vol 36 (11-12) ◽  
pp. 1031-1054 ◽  
Author(s):  
John Nadeau ◽  
Richard Rutter ◽  
Fiona Lettice
Keyword(s):  
Social Media ◽  
Brand Personality ◽  
Media Responses

scholarly journals The Effect of Brand Personality and Social Media to Voting Behavior of Indonesia Presiden 2014

2019 ◽  
Vol 8 (2S9) ◽  
pp. 859-863
Keyword(s):  
Social Media ◽  
Rational Choice ◽  
Voting Behavior ◽  
Quantitative Methods ◽  
Brand Personality ◽  
Computer Software ◽  
Positive Influence ◽  
Three Dimensions ◽  
Voter Behavior ◽  
Five Dimensions

The purpose of this study was to analyze the effect of brand personality of Jokowi and social media to voting behaviour of Indonesia president 2014. The methods of this research conducted with quantitative methods. This research uses quantitative method. In this study also built on a review of the theory and results of previous studies. The population of this study are students faculty of social science and political science at Riau Kepulauan university force 2011-2015 users of social media twitter and facebook. Based on sample drawing technique Krejcie and Morgan obtained sample of 165 samples and the scale used is likert. Hypothesis testing is done by using multiple regression with the help of computer software SPSS 19.0. This study looks at the influence of five dimensions of Jokowi brand personality, sincerity, excitement, competence, sophistication, and ruggednes. Furthermore, this study also aims to identify the influence of social media twitter and facebook, and three dimensions of voting behavior that is sociological, psychological, and rational choice. The results of this study show the brand personality Jokowi in general categorized well with the dimension of brand personality the highest score is sincerity. Student voter behavior is generally categorized well with the rational choice dimension that has the highest score. Brand personality has a positive influence on voter behavior. Social media contribute significantly to voting behavior. In other words brand personality and social media together give influence to PP equal to 23.1% while the rest 63.9% voting behavior influenced by other factor which not discussed in this research.

Risk, morality and emotion: social media responses to pregnant women who smoke

2017 ◽  
Vol 19 (5-6) ◽  
pp. 246-259 ◽  
Author(s):  
Nicholas Hookway ◽  
Shandell Elmer ◽  
Mai Frandsen
Keyword(s):  
Social Media ◽  
Pregnant Women ◽  
Media Responses

scholarly journals Local Pride Movement as A Local Sneaker Branding Strategy

2021 ◽  
Vol 9 (2) ◽  
pp. 48-59
Author(s):  
Bayu Suseno ◽  
Anwar Hidayat
Keyword(s):  
Social Media ◽  
Government Policy ◽  
Brand Personality ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Branding Strategy ◽  
Consumer Ethnocentrism ◽  
The Awakening ◽  
Industry Collaboration

This study aims to determine the awakening of the local pride tagline or slogan as a movement for the community to be proud to use a local sneaker brand. In this study, branding theory is used to analyze the formation of a tagline for local pride or pride in Indonesian-made products. The results of this study illustrate that the local pride campaign which is influenced by the practice of cross-industry collaboration with influencers is able to build brand personality for local shoe products towards consumer buying interest. The level of consumer ethnocentrism in the community forms brand awareness which has a significant effect on purchasing decisions for local shoe products, this is also in line with government policy through restrictions on imported commodities for products or goods that can be made domestically. The use of digital marketing content carried out by local products with the theme of being made proud of Indonesian products becomes a brand campaign through the hashtag #LocalPride to increase sales of local shoes (footwear) products, as well as a promotional tool that has proven to be very effective in increasing the number of followers of social media accounts.

scholarly journals Social Media Responses to Online Suicide-Related News Articles

Crisis ◽  
2020 ◽  
pp. 1-5
Author(s):  
Tiana Edwards ◽  
Michelle Torok ◽  
Lauren McGillivray ◽  
Trent Ford ◽  
Katherine Mok ◽  
...  
Keyword(s):  
Social Media ◽  
Random Sample ◽  
Primary Source ◽  
Reporting Guidelines ◽  
Online Media ◽  
Media Reporting ◽  
Factors Associated ◽  
Contagion Effects ◽  
Digital News ◽  
Media Responses

Abstract. Background: Responsible media reporting of suicide is important to prevent contagion effects. Online media reporting is increasingly becoming the primary source of news information for many people. Aims: This study aimed to assess compliance with responsible media reporting guidelines, and whether social media responses were associated with compliance. Method: A random sample of Australian digital news articles over a 9-month period were coded for compliance to Mindframe suicide reporting guidelines. Social media responses (number of shares and number of comments) were collected via Facebook. Results: From the sample of 275 articles, articles were compliant with a median of seven of the nine recommendations. Articles compliant with more than seven recommendations were shared more frequently (median: 93 vs. 38 shares, p = .017) but no difference was observed in the number of comments (median: 0 vs. 0, p = .340). Limitations: Other factors associated with individual events and articles are also likely to contribute to the response on social media. Although no difference in the number of comments was observed, the nature of these comments may differ. Conclusion: Improved understanding of how to maximize dissemination of positive messages may help minimize contagion effects.

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