Stochastic efficiency analysis of alternative basic grain marketing strategies

Purpose – The purpose of this paper is to explore the existence of disposition effect among Canadian wheat farmers when marketing their grain. This study examines the question of whether farmers wait too long to price their grain or whether they price it too soon. Design/methodology/approach – The disposition effect is a common behavior documented in financial markets, and reflects the notion that investors tend to hold losing positions too long and close winning positions too fast. This idea can also be applied to grain marketing, exploring whether farmers sell their grain more readily when prices are “high” and wait longer when prices are “low.” Based on the approach by Odean (1998), marketing strategies of 15,564 farmers between 2003/2004 and 2008/2009 are examined. Findings – Results support the existence of disposition effect in marketing decisions. Farmers seem to be eager to sell when prices offered by contracts are above their reference price and wait longer to sell when prices offered by contracts are below their reference price. There is no clear evidence that farmers might consistently benefit from this behavior. On the other hand, it is not clear whether this behavior can be costly to farmers. Originality/value – Exploring the existence of disposition effect is relevant because this behavior can affect performance. If grain is sold too early, farmers can miss opportunities to sell at higher prices later. If grain is held too long, prices can go down and farmers will end up selling at lower prices. This study uses unique data to perform the first analysis of the disposition effect in the agricultural industry, and its findings can provide new insights and move us toward a more complete understanding of decision making in this industry.

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Project Ho'omohala: Hawaii receives accolade for social marketing strategies

PsycEXTRA Dataset ◽

10.1037/e456202008-004 ◽

2008 ◽

Author(s):

Carol Matsuoka

Keyword(s):

Social Marketing ◽

Marketing Strategies

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Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

Indonesian Journal of Economics Application ◽

10.32546/ijea.v1i1.193 ◽

2018 ◽

Vol 1 (1) ◽

pp. 67-73

Author(s):

Zelivieska Bintang Maharani ◽

Ratna Pratiwi ◽

Qory Anissa ◽

Dwi Ratnasari ◽

Sugeng Waluyo ◽

...

Keyword(s):

Marketing Strategy ◽

Word Of Mouth ◽

Marketing Strategies ◽

Technology Utilization ◽

Marketing Activities ◽

Home Industries ◽

Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

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Recent trends in Component Based software development and Efficiency analysis of Semantic search based component retrieval Technique

International Journal of Scientific Research in Computer Science Engineering and Information Technology ◽

10.32628/cseit183836 ◽

2018 ◽

pp. 105-113 ◽

Cited By ~ 1

Author(s):

Vishnu Sharma ◽

Vijay Singh Rathore

Keyword(s):

Software Development ◽

Efficiency Analysis ◽

Software Components ◽

High Demand ◽

Component Retrieval ◽

Software Developer ◽

Software Libraries ◽

Retrieval Technique ◽

Executable File ◽

Recent Trends

In these days most of the software development uses preexisting software components. This approach provides plenty of benefits over the traditional development. Most of the software industries uses their own domain based software libraries where components resides in the form of modules, codes, executable file, documentations, test plans which may be used as it is or with minor changes. Due to shrinking time and high demand of software development it is necessary to use pre tested software components to ensure high functionality in software developed. Software components can be used very easily and without having the worries of errors and bugs because these are developed under expert supervision and well tested. What we have to do is just embed these components in our project. In this paper a survey got conducted over 112 software developer,testers and freelancers. In survey several issues in CBSD were identified. An efficient repository along with a component search engine is developed. All the component retrieval techniques were evaluated and compared with precise and recall method.

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The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments

RIVISTA DI ECONOMIA AGRARIA ◽

10.3280/rea2012-003004 ◽

2013 ◽

pp. 47-63

Author(s):

Marzia Ingrassia ◽

Filippo Sgroi ◽

Riccardo Testa

Keyword(s):

Organic Food ◽

Marketing Strategies ◽

Market Segments

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The Adventures of Peter Rabbit in Romania: Translation Challenges and Strategies

International Research in Children s Literature ◽

10.3366/ircl.2014.0132 ◽

2014 ◽

Vol 7 (2) ◽

pp. 198-212 ◽

Cited By ~ 1

Author(s):

Dana Cocargeanu

Keyword(s):

Children's Literature ◽

Children’S Literature ◽

Marketing Strategies ◽

Read Aloud ◽

Writing Style ◽

Publishing Process ◽

Translation Strategies ◽

Cultural Specificity ◽

Low Visibility ◽

Selection Of

Romanian children's literature, particularly translations for children, has rather low visibility in international children's literature scholarship, and translations of Beatrix Potter have not been extensively researched, either. This article contributes to filling these gaps by exploring the challenges involved in the recent publication of the first licensed Romanian edition of Beatrix Potter and the strategies employed to solve them. It identifies extra-textual challenges, related to the possibility of publishing Potter, the licensing process, the selection of particular tales and book formats for publication, and marketing strategies; and textual challenges, arising from Potter's writing style, the interdependence between visual and verbal aspects in her tales, their cultural specificity and read-aloud qualities. It also discusses the roles of the British and Romanian publishers in the publishing process and relates the translation strategies visible in the texts to the translator's apparently divided responsibility towards Potter and the Romanian audience, her conceptions of children and children's literature, and the Romanian literary tradition.

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Marketing communication objectives through digital content marketing on social media

Fórum Empresarial ◽

10.33801/fe.v25i1.18496 ◽

2020 ◽

pp. 79-104

Author(s):

Janice J. Nieves-Casasnovas ◽

Frank Lozada-Contreras

Keyword(s):

Social Media ◽

Marketing Strategies ◽

Brand Awareness ◽

Digital Content ◽

Media Content ◽

Marketing Communication ◽

Case Study Design ◽

Multiple Case ◽

Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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