Factors Affecting Fast Food Consumption among College Students in South Asia: A Systematic Review

2021 ◽  
pp. 1-11
Author(s):  
Sanjoy Saha ◽  
Md Abdullah Al Mamun ◽  
Md Ruhul Kabir
Keyword(s):  
College Students ◽  
Systematic Review ◽  
South Asia ◽  
Food Consumption ◽  
Fast Food ◽  
Factors Affecting ◽  
Fast Food Consumption

scholarly journals Cost and Calorie Analysis of Fast Food Consumption in College Students

2012 ◽  
Vol 03 (07) ◽  
pp. 942-946 ◽  
Author(s):  
Kimberly B. Heidal ◽  
Sarah E. Colby ◽  
Ginger T. Mirabella ◽  
Khalid S. Al-Numair ◽  
Brenda Bertrand ◽  
...  
Keyword(s):  
College Students ◽  
Food Consumption ◽  
Fast Food ◽  
Fast Food Consumption

scholarly journals Fast Food Industry Growth in China

2019 ◽  
Author(s):  
Fares Al-Shargie ◽  
Entesar Ahmed
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Technological Advancement ◽  
Fast Food Industry ◽  
Industry Growth ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Foreign Brands ◽  
Oligopolistic Market Structure

Over the last decade, fast food industries in china have dramatically increased. Several international enterprises have moved and expand their brands in china markets and trade-holders since 1990. This paper discusses the Chinese fast food consumption and supply and will give account to the factors affecting it favorably like the increase in household income, changes in Chinese lifestyle, growth in population size, emergence of many foreign brands and players, technological advancement, and the introduction of franchising regulations. It will also highlighted on the increasing health concerns, which could possibly affect the Chinese fast food consumption and supply in the longer run. The paper also talk about the elasticity of demand and how the availability of many substitutes will make demand highly elastic in the Chinese fast food industry, which shall imply that any slight change in prices of fast food products by any company will affect demand for that company’s product adversely to other substitutes / company products. Finally, we discuss the Chinese fast food non-collaborative oligopolistic market structure.

scholarly journals Fast food consumption of college students

2009 ◽  
Vol 23 (S1) ◽  
Author(s):  
Kimberly B. Heidal ◽  
Melani Duffrin ◽  
Brenda Malinauskas ◽  
Khalid Al‐Numair ◽  
Angela Buechler
Keyword(s):  
College Students ◽  
Food Consumption ◽  
Fast Food ◽  
Fast Food Consumption

scholarly journals Internal Influences on Consumer Behavior of Burgarooh Restaurant: A Case in the Fast Food Industry of Oman

2021 ◽  
Vol 8 (8) ◽  
pp. 345-379
Author(s):  
Maria Teresa Matriano
Keyword(s):  
Consumer Behavior ◽  
Community Participation ◽  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Sultanate Of Oman ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Internal Influences

Internal Influences on Consumer Behavior of Burgarooh Restaurant: A Case in the Fast Food Industry of Oman   Nasser Juma Al Harthi MBA, Middle East College Email: [email protected] Dr. Maria Teresa Matriano  Assistant Professor, Department of Post-Graduate Studies, Middle East College, Oman Email: [email protected]   Abstract Purpose:- The Sultanate of Oman is one of the countries where the restaurant and fast food sectors are active. The study aims to analyze the factors affecting customers' choice of fast food. This research measures both personal and psychological elements on buying fast food in the Sultanate of Oman. This project is concerned with the internal influences of personal factors and factors that interact with the individual consumer.   Design / methodology / approach:- The research has attempted to sample 486 customers of the restaurant from its various branches and used survey questionnaire and online interviews for data collection. Interviews were facilitated with group of customers in the restaurant branches in the Governorate of Muscat. Findings:- The study concluded that the most critical factor in choosing a burger for the consumer is that it is a means for family and friends' participation by 44%. In comparison, 43% of the participants considered that the preparation speed is one of the main factors in choosing burger meals. The study also indicated that the product's price is one of the least influencing factors for selecting the product. Moreover, the study has also concluded that fast food consumption is based on community participation and accessibility rather than direct personal choices.   Research limitation / Implications:-  The study indicated that product's price is the least influencing factors for selecting the product and concluded that fast food consumption is based on community participation and accessibility rather than direct personal choices.   Originality / value:-  There are no previous studies conducted on internal influences on consumer behavior. The study places psychological factors, which represent convictions and beliefs, at the forefront of the factors affecting the consumer's buying decision.

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