Attitude Change among College Students toward Homosexuality

1982 ◽  
Vol 30 (6) ◽  
pp. 260-268 ◽  
Author(s):  
Raymond Goldberg
Keyword(s):  
College Students ◽  
Attitude Change

Type of Message, Personality, and Attitude Change

1968 ◽  
Vol 23 (2) ◽  
pp. 643-648 ◽  
Author(s):  
Larry C. Jensen ◽  
Susan Knecht
Keyword(s):  
College Students ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Attitude Change ◽  
Persuasive Communication ◽  
Self Concept ◽  
Emotional Appeal ◽  
Treatment Conditions ◽  
Emotional Appeals ◽  
The Relationship

This experiment was designed to test the hypotheses that the relationship between personality and attitude change is affected by the type of persuasive communication and that the relationship between personality, attitude change, and type of appeal would be different for the two sexes. 280 college students were randomly divided into three treatment conditions. Each group received either a factual, emotional, or conforming appeal. Measures of anxiety (MAS), self-concept (S-C), authoritarianism (F), and intolerance of ambiguity (IA) were obtained for each student. A multiple regression analysis was conducted for each treatment and sex group with attitude change scores used as the dependent variable. Significant F ratios for the cumulative regression were found for males receiving the conforming message and for females receiving the conforming and emotional appeals. No personality measure was associated with attitude change following the factual appeal for either sex, or for the emotional appeal for the males. For the males in the con forming-appeal treatment IA was positively correlated with attitude change, while MAS and F were negatively correlated. For females in the conforming-appeal treatment S-C was positively correlated and MAS negatively correlated, while MAS was positively correlated in the emotional treatment. The results were interpreted as supporting the basic hypotheses and suggest that considerable attention must be given to the appeal used to induce attitude change in studies investigating personality and persuasibility.

The Attitudes Toward Women Scale and Attitude Change in College Students

1997 ◽  
Vol 21 (1) ◽  
pp. 17-34 ◽  
Author(s):  
Janet T. Spence ◽  
Eugene D. Hahn
Keyword(s):  
College Students ◽  
Gender Role ◽  
Attitude Change ◽  
Gender Role Attitudes ◽  
Attitudes Toward Women ◽  
Ceiling Effects ◽  
Males And Females ◽  
Score Distributions

To determine cohort changes in gender-role attitudes, responses to the 15-item form of the Attitudes Toward Women Scale (AWS; Spence & Helmreich, 1972a, 1978) were compared for students at the same university tested in 1972, 1976, 1980, and 1992. In both males and females, members of the 1992 cohort were the most egalitarian, and members of the 1972 cohort were the least egalitarian. In all groups, women were significantly less traditional in their attitudes than men. As has been found in previous studies, detailed analyses of the data from the 1992 cohort revealed that the scale was unifactorial, but that the score distributions were skewed. There was also some indication of ceiling effects at the egalitarian end of the scale, particularly in women. The implications of these latter results for the usefulness of the AWS in current research were explored.

Second Impressions: Attitude Change in College Students Toward the Elderly

1977 ◽  
Vol 17 (4) ◽  
pp. 362-366 ◽  
Author(s):  
D. N. Auerbach ◽  
R. L. Levenson
Keyword(s):  
College Students ◽  
Attitude Change ◽  
The Elderly

Persistence of Influence for Varying Durations of Exposure to Threat Stimuli

1965 ◽  
Vol 16 (1) ◽  
pp. 223-233 ◽  
Author(s):  
Howard Leventhal ◽  
Patricia Niles
Keyword(s):  
College Students ◽  
Attitude Change ◽  
Emotional Arousal ◽  
Time Interval ◽  
Preventive Action ◽  
Safe Driving ◽  
Threat Stimuli

This study investigated the effect of two variables: (1) duration of exposure to a fear-arousing communication and (2) time interval between exposure to the communication and measurement, upon emotional arousal and attitude change. The study used four durations (8, 16, 24, 32 min.) of technicolor sound movies depicting the consequences of serious automotive accidents. Questionnaires measuring affect arousal and desire to engage in safe driving practices were administered immediately, 1 to 2 hr., 1 day, and 1 wk. after exposure. A total of 201 college students were recruited and paid for participating. The results showed increased concern and worry over driving and increased desire to take preventive action the longer the duration of exposure. There were no increases in reported fear with increased duration. In addition, there were decreases in reported emotional arousal, concern over driving, and desire to engage in safe driving practices the longer the interval between exposure to the communications and measurement. The results are discussed in terms of fear-arousal functioning as a drive to promote the acceptance of preventive recommendations.

scholarly journals Is online education more welcomed during COVID-19? An empirical study of social impact theory on online tutoring platforms

2021 ◽  
pp. 002072092098400
Author(s):  
Jijuan Cao ◽  
Ting Yang ◽  
Ivan Ka Wai Lai ◽  
Jun Wu
Keyword(s):  
College Students ◽  
Online Education ◽  
Attitude Change ◽  
Social Impact ◽  
Mainland China ◽  
Behavioural Intention ◽  
Three Dimensions ◽  
Online Tutoring ◽  
Use Of Technology ◽  
Impact Theory

During the COVID-19 pandemic, Online Tutoring Platforms (OTPs) have been applied extensively in education in China. The aim of this study is to investigate the determinants that influence college students’ behavioural intention of using OTPs to acquire knowledge. This study also explores how students’ attitude change in using OTPs five months after the outbreak of the COVID-19 pandemic based on a hierarchical component model which is combined by the Social Impact Theory (SIT) and Unified Theory of Acceptance and Use of Technology (UTAUT). Partial least squares (PLS) analysis is employed to analyse the data collected from 1133 students in Mainland China. The results of the analysis indicate that social impact consists of three dimensions (compliance, identification, internalization) significantly influences college students’ attitude toward OTPs and further affects college students’ behavioural intention toward OTPs usage. Furthermore, performance expectancy and effort expectancy also positively affect students’ behavioural intention toward using OTPs to acquire knowledge. This study makes several suggestions for universities to encourage students using OTPs to cope with the situation of Covid-19 pandemic and for educators to promote online tutoring for reforming universities in the future.

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