Methodology for mapping form design elements with user preferences using Kansei engineering and VDI

2021 ◽  
pp. 1-27
Author(s):  
Vanja Čok ◽  
Daria Vlah ◽  
Janez Povh
Keyword(s):  
User Preferences ◽  
Kansei Engineering ◽  
Design Elements ◽  
Form Design

Research of Kansei Image Based on Product Appearance Form Deconstruction

2014 ◽  
Vol 971-973 ◽  
pp. 1316-1320 ◽  
Author(s):  
Yan Zhou ◽  
Ping Yang ◽  
Si Yu Wang
Keyword(s):  
Mobile Phone ◽  
Subjective Evaluation ◽  
Emotional Problem ◽  
Emotional Reactions ◽  
Cluster Method ◽  
Subjective Feeling ◽  
Kansei Engineering ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design

Based on kansei engineering theory, with mobile phone model as the research object, on the speciation analysis of deconstruction, study of the correlation between form design elements and subjective feeling. To obtain mobile phone simulation modeling samples by the concept of orthogonal test. Through collecting a large number of perceptual image vocabulary, the multiple scale method, class cluster method was applied to typical filtered emotional vocabulary, as the shape of subjective evaluation metrics. Using the mobile phone modeling sample obtained from the screened and representative emotional semantic difference experiment on the emotional reactions of vocabulary, get the corresponding relation between mobile phones form design elements and subjective evaluation value. Quantitative fuzzy uncertainty of emotional problem, and using kansei engineering theory to improve product that cares consumers emotional has become the direction of product design.

scholarly journals Research on Form Design of New Generation Upgrade Products Based on Brand Identity

2018 ◽  
Vol 176 ◽  
pp. 04008
Author(s):  
JN Su ◽  
Y Lv ◽  
P Wang ◽  
RS Bai
Keyword(s):  
New Product ◽  
Brand Identity ◽  
Regional Culture ◽  
Kansei Engineering ◽  
Cultural Symbols ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design ◽  
Way Of Thinking ◽  
New Generation

The form design of new generation upgrade products based on the brand identity was studied in this paper, and the regional cultural symbols was integrated into it creatively, which provided a new way of thinking for the design of new generation upgrade products. Taking the AC contactor of Tianshui 213 as an example, firstly the consumer ' s perceptual demand and the brand identity of the products was analyzed, secondly kansei engineering theory was used to deconstruct the form of products, and then design format analysis was used to deconstruct the regional cultural symbols. Finally, the relevant design elements were combined to create a new product with regional culture and era characteristics.

Research on Form Design of Electric Bicycle Charging Station According to Kansei Engineering

2013 ◽  
Vol 437 ◽  
pp. 296-300
Author(s):  
Yuan Yuan Ding
Keyword(s):  
Market Research ◽  
Reference Value ◽  
Kansei Engineering ◽  
Detailed Design ◽  
Design Elements ◽  
Charging Station ◽  
Emotional Appeal ◽  
Deductive Method ◽  
Electric Bicycle ◽  
Form Design

According to the preliminary market research, to explore people's emotional appeal preferably for the design of electric bicycle charging station, the method of Kansei Engineering is applied to the research of its form design. Based on the existing theory of Kansei Engineering, this paper applies quantitative deductive method of Kansei Engineering, transform people’s kansei needs and image of electric bicycle charging station into formative elements of detailed design, for the sake of establishing the congruent relationship between customers’ kansei appeals and design elements of charging station, and providing reference value to form design of electric bicycle charging station.

The effect of new product design and innovation on South Korean consumer’s willingness to buy

2017 ◽  
Vol 29 (1) ◽  
pp. 98-113 ◽  
Author(s):  
Sangwon Lee ◽  
Zachary S. Johnson
Keyword(s):  
Technological Innovation ◽  
Empirical Studies ◽  
New Product ◽  
Content Type ◽  
Minimal Impact ◽  
Design Elements ◽  
South Korean ◽  
Typical Form ◽  
Willingness To Buy ◽  
Form Design

Purpose The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to appearance and can be categorized as typical or non-typical. Function design relates to product features and can be the basis of whether a new product is perceived as a radically new product (RNP) vs an incrementally new product (INP). An interaction between form (typical vs non-typical) and function (RNP vs INP) was hypothesized and examined based on consumers’ knowledge of a product category and level of technological innovativeness. Design/methodology/approach Two between subject experiments were conducted in which two factors were manipulated (2×2 ANOVA): the degree of technological innovation (RNP vs INP) and form (more typical vs less typical). Findings Findings reveal that form design has a minimal impact on consumers’ evaluations of INPs, but less typical form design is preferred over typical form design for RNPs. Moreover, form design matters more to consumers who are technologically more innovative (vs less innovative) and more knowledgeable (vs less knowledgeable). Practical implications The managerial implications are multiple. Depending on the degree of the technological innovation, new design form can be strategically aligned to the function of a new product to increase perceived value – an effect observed among South Korean consumers that we anticipate will extend upon other cultures high in uncertainty avoidance. Originality/value This research will shed some light on an area of marketing that has been previously under-researched: form-based design in global innovation diffusion focusing on Asian countries and provide a more systematic approach to the empirical studies of form design issues in global marketing. This research extends the current design and innovation literature by examining the two dimensional types of design (visceral form and functionality) and potential moderators: degree of product innovation (RNP vs INP), consumer innovativeness, and consumer knowledge.

Quantifying Customer Perception of Product Harmony Using Kansei Engineering Method

2002 ◽  
Vol 46 (6) ◽  
pp. 720-724 ◽  
Author(s):  
Lijian Zhang
Keyword(s):  
Interior Design ◽  
Truck Drivers ◽  
Design Parameters ◽  
Kansei Engineering ◽  
Vehicle Interior ◽  
Quantification Theory ◽  
Customer Perception ◽  
Design Elements ◽  
Design Engineers ◽  
Significant Difference

Vehicle interior harmony has drawn increasing attention from customers in recent years. Kansei Engineering is an effective approach to quantify customers' perception of harmony, and to correlate it to design parameters of the products. Herein, we investigated the customer perception of the visual aspects of commercial truck door interior design using classification methods. This article describes how these visual impressions are related to design elements using quantification theory, a commonly used method in Kansei Engineering. The results reveal that trim material, shape, color, window shape, and map pocket are design elements that strongly affect the perception of “elegance” and preferences of truck drivers. The results also showed a significant difference between the perception of the truck drivers and that of design engineers.

Product Bionics Form Design Based on Users’ Kansei Image

2010 ◽  
Vol 37-38 ◽  
pp. 910-914 ◽  
Author(s):  
Lei Ding ◽  
Jian Ming Che ◽  
Xiao Fei Dong
Keyword(s):  
Clustering Analysis ◽  
Comprehensive Evaluation ◽  
Fuzzy Comprehensive Evaluation ◽  
Differential Method ◽  
Kansei Engineering ◽  
Engineering Theory ◽  
Form Design ◽  
Form Features ◽  
Basic Standard

Based on users’ kansei image and kansei engineering theory, a method on product bionics form design is presented. Firstly, users’ kansei information about product and bionics objects is extracted from semantic differential method, which is the basic standard for determination of the best bionics object. Then by adopting clustering analysis and fuzzy comprehensive evaluation, the product form features and bionics objects’ main features are acquired and combined to design products. Finally, the optimal design is selected through comprehensive evaluation. As an example, case of intelligent electric rice cooker design indecates that this method is valid and practical.

Study on the Application of Kansei Engineering in Product Form Design

2013 ◽  
Vol 274 ◽  
pp. 513-516 ◽  
Author(s):  
Yu Qing Xu ◽  
Kun Chen ◽  
Hai Bin Qin ◽  
Zhao Yang Wang
Keyword(s):  
Product Form ◽  
Kansei Engineering ◽  
Consumer Group ◽  
Main Technique ◽  
Form Design ◽  
Main Factors ◽  
Product Form Design

Design mode of product form is constructed combining Kansei Engineering (KE) with Ergonomics. KE is used as main technique to transform consumers' feelings and images of shape, size, material, operability of product into design form futures. The main factors and problems of Kansei experiment and Kansei analysis are also identified.Ergonomics acts as the assisting technique for meeting physiological criteria of consumer group. An implement of a product form design was conducted, and then the feasibility of proposed design mode based on KE is discussed which provides related products’ reference to designers.

Research on Product Identity Design Based on Kansei Image in Mechanic Equipment

2013 ◽  
Vol 651 ◽  
pp. 569-574
Author(s):  
Peng Wang ◽  
Jian Ning Su ◽  
Chi Bing Hu ◽  
Shu Tao Zhang
Keyword(s):  
Testing Machine ◽  
Design Feature ◽  
Principal Component ◽  
Feature Space ◽  
Image Space ◽  
Analysis Method ◽  
Kansei Engineering ◽  
Design Elements ◽  
Product Identity ◽  
Kj Method

On the study of Kansei engineering and product identity, This paper presents the key methods and process of product identity design on Kansei image, including locating the Kansei image space, identifying the design feature space, mapping relation between Kansei image and design elements, mining product semantic. The research also establishes the Kansei image space model on the three cognitive dimensions of visual, quality and brand, and summarizes the design of processes and methods. In those aspects, some Kansei engineering methods are used to achieve industrial design, such as KJ method, SD method, Principal component analysis method, Quantification-I theory method. It is verified after the practical application of Hongshan testing machine that the method and process is reasonable and feasible.

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