Research of Kansei Image Based on Product Appearance Form Deconstruction

2014 ◽  
Vol 971-973 ◽  
pp. 1316-1320 ◽  
Author(s):  
Yan Zhou ◽  
Ping Yang ◽  
Si Yu Wang
Keyword(s):  
Mobile Phone ◽  
Subjective Evaluation ◽  
Emotional Problem ◽  
Emotional Reactions ◽  
Cluster Method ◽  
Subjective Feeling ◽  
Kansei Engineering ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design

Based on kansei engineering theory, with mobile phone model as the research object, on the speciation analysis of deconstruction, study of the correlation between form design elements and subjective feeling. To obtain mobile phone simulation modeling samples by the concept of orthogonal test. Through collecting a large number of perceptual image vocabulary, the multiple scale method, class cluster method was applied to typical filtered emotional vocabulary, as the shape of subjective evaluation metrics. Using the mobile phone modeling sample obtained from the screened and representative emotional semantic difference experiment on the emotional reactions of vocabulary, get the corresponding relation between mobile phones form design elements and subjective evaluation value. Quantitative fuzzy uncertainty of emotional problem, and using kansei engineering theory to improve product that cares consumers emotional has become the direction of product design.

scholarly journals Research on Form Design of New Generation Upgrade Products Based on Brand Identity

2018 ◽  
Vol 176 ◽  
pp. 04008
Author(s):  
JN Su ◽  
Y Lv ◽  
P Wang ◽  
RS Bai
Keyword(s):  
New Product ◽  
Brand Identity ◽  
Regional Culture ◽  
Kansei Engineering ◽  
Cultural Symbols ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design ◽  
Way Of Thinking ◽  
New Generation

The form design of new generation upgrade products based on the brand identity was studied in this paper, and the regional cultural symbols was integrated into it creatively, which provided a new way of thinking for the design of new generation upgrade products. Taking the AC contactor of Tianshui 213 as an example, firstly the consumer ' s perceptual demand and the brand identity of the products was analyzed, secondly kansei engineering theory was used to deconstruct the form of products, and then design format analysis was used to deconstruct the regional cultural symbols. Finally, the relevant design elements were combined to create a new product with regional culture and era characteristics.

Product Bionics Form Design Based on Users’ Kansei Image

2010 ◽  
Vol 37-38 ◽  
pp. 910-914 ◽  
Author(s):  
Lei Ding ◽  
Jian Ming Che ◽  
Xiao Fei Dong
Keyword(s):  
Clustering Analysis ◽  
Comprehensive Evaluation ◽  
Fuzzy Comprehensive Evaluation ◽  
Differential Method ◽  
Kansei Engineering ◽  
Engineering Theory ◽  
Form Design ◽  
Form Features ◽  
Basic Standard

Based on users’ kansei image and kansei engineering theory, a method on product bionics form design is presented. Firstly, users’ kansei information about product and bionics objects is extracted from semantic differential method, which is the basic standard for determination of the best bionics object. Then by adopting clustering analysis and fuzzy comprehensive evaluation, the product form features and bionics objects’ main features are acquired and combined to design products. Finally, the optimal design is selected through comprehensive evaluation. As an example, case of intelligent electric rice cooker design indecates that this method is valid and practical.

Research on Form Design of Electric Bicycle Charging Station According to Kansei Engineering

2013 ◽  
Vol 437 ◽  
pp. 296-300
Author(s):  
Yuan Yuan Ding
Keyword(s):  
Market Research ◽  
Reference Value ◽  
Kansei Engineering ◽  
Detailed Design ◽  
Design Elements ◽  
Charging Station ◽  
Emotional Appeal ◽  
Deductive Method ◽  
Electric Bicycle ◽  
Form Design

According to the preliminary market research, to explore people's emotional appeal preferably for the design of electric bicycle charging station, the method of Kansei Engineering is applied to the research of its form design. Based on the existing theory of Kansei Engineering, this paper applies quantitative deductive method of Kansei Engineering, transform people’s kansei needs and image of electric bicycle charging station into formative elements of detailed design, for the sake of establishing the congruent relationship between customers’ kansei appeals and design elements of charging station, and providing reference value to form design of electric bicycle charging station.

Development of design system for product pattern design based on Kansei engineering and BP neural network

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Daoling Chen ◽  
Pengpeng Cheng
Keyword(s):  
Neural Network ◽  
Bp Neural Network ◽  
Computer Aided Design ◽  
Design System ◽  
Kansei Engineering ◽  
Pattern Design ◽  
Content Type ◽  
Design Elements ◽  
Engineering Theory ◽  
Code Combination

PurposeIn order to help companies better grasp the perceptual needs of consumers for patterns, so as to carry out more accurate product pattern development and recommendation, this research develops a product pattern design system based on computer-aided design.Design/methodology/approachFirst, use the Kansei engineering theory and method to obtain the user's perceptual image, and deconstruct and encode the pattern based on the morphological analysis method, then through the BP neural network to construct the mapping relationship between the user's perceptual image and the pattern design elements, and finally calculate and find the corresponding design code combination according to the design goal to guide the pattern design.FindingsTaking costume paper-cut patterns as an example, the feasibility of this system is verified, the design system can well reflect the user's perceptual image in the pattern design and improve the efficiency of pattern customization service.Originality/valueCompared with the traditional method that relies on the designer's personal experience to propose a design plan, this research provides scientific and intelligent design methods for product pattern design.

A Study of the Form Design of Household Medical Care Bed on Kansei Engineering Theory

2013 ◽  
Vol 401-403 ◽  
pp. 17-21
Author(s):  
Wei Zheng ◽  
Qing Sen Xie ◽  
Yan Jiang
Keyword(s):  
Product Design ◽  
Reference Value ◽  
Relational Model ◽  
Kansei Engineering ◽  
Consumption Behavior ◽  
Engineering Theory ◽  
Emotional Appeal ◽  
Appearance Design ◽  
Form Design ◽  
Perceptual Characteristics

What this paper studies is based on the attention people pay to the life and health, the medical industry development affects the consumption behavior of people, while consumption guides the product design of the medical-caring bed. With the method of perceptual engineering science, analyzing the perceptual characteristics of household medical-caring bed in actual cases and the emotional appeal of consumers to medical-caring bed, setting up the relational model between the perceptual image and appearance design of the medical-caring bed and providing the sample of the application of the perceptual technology in product design, which have certain reference value of the design of similar products.

scholarly journals Subjective Product Evaluation System Based on Kansei Engineering and Analytic Hierarchy Process

Symmetry ◽  
2020 ◽  
Vol 12 (8) ◽  
pp. 1340 ◽  
Author(s):  
Yaxue Zuo ◽  
Zhenya Wang
Keyword(s):  
Evaluation System ◽  
Comprehensive Evaluation ◽  
Subjective Evaluation ◽  
Reliability And Validity ◽  
Objective Evaluation ◽  
Product Evaluation ◽  
Kansei Engineering ◽  
Analytic Hierarchy ◽  
Evaluation Indexes ◽  
Hierarchy Process

Product evaluation is very important for product improvement and development, and subjective product evaluation determines customer’s evaluation of products to some extent, so the purpose of this study is to establish a reasonable subjective product evaluation system. In this study, we comprehensively determine the evaluation indexes based on Kansei engineering (KE), establish an overall product evaluation system by using analytic hierarchy process (AHP), and establish the subjective product evaluation system by classifying the evaluation indexes in the overall product evaluation system into “objective evaluation index” and “subjective evaluation index”, removing the objective evaluation indexes, and retaining the subjective evaluation indexes. Additionally, we select some modern chairs as experimental samples to verify the reliability and validity of this subjective product evaluation system by means of questionnaires. The experimental results show that, in this subjective product evaluation system, the subjective evaluation of the product is positively correlated with the “favorite” level of the product in comprehensive evaluation, and negatively correlated with the “least favorite” level of the product in comprehensive evaluation, indicating that this subjective product evaluation system realizes a symmetry between subjective product evaluation and comprehensive product evaluation. Therefore, it can be concluded that this subjective product evaluation system based on KE and AHP proposed in this study has reliability and validity, and can be used for product evaluation to judge the popularity of products and enhance the competitiveness of products.

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