scholarly journals Research on Form Design of New Generation Upgrade Products Based on Brand Identity

2018 ◽  
Vol 176 ◽  
pp. 04008
Author(s):  
JN Su ◽  
Y Lv ◽  
P Wang ◽  
RS Bai
Keyword(s):  
New Product ◽  
Brand Identity ◽  
Regional Culture ◽  
Kansei Engineering ◽  
Cultural Symbols ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design ◽  
Way Of Thinking ◽  
New Generation

The form design of new generation upgrade products based on the brand identity was studied in this paper, and the regional cultural symbols was integrated into it creatively, which provided a new way of thinking for the design of new generation upgrade products. Taking the AC contactor of Tianshui 213 as an example, firstly the consumer ' s perceptual demand and the brand identity of the products was analyzed, secondly kansei engineering theory was used to deconstruct the form of products, and then design format analysis was used to deconstruct the regional cultural symbols. Finally, the relevant design elements were combined to create a new product with regional culture and era characteristics.

Research of Kansei Image Based on Product Appearance Form Deconstruction

2014 ◽  
Vol 971-973 ◽  
pp. 1316-1320 ◽  
Author(s):  
Yan Zhou ◽  
Ping Yang ◽  
Si Yu Wang
Keyword(s):  
Mobile Phone ◽  
Subjective Evaluation ◽  
Emotional Problem ◽  
Emotional Reactions ◽  
Cluster Method ◽  
Subjective Feeling ◽  
Kansei Engineering ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design

Based on kansei engineering theory, with mobile phone model as the research object, on the speciation analysis of deconstruction, study of the correlation between form design elements and subjective feeling. To obtain mobile phone simulation modeling samples by the concept of orthogonal test. Through collecting a large number of perceptual image vocabulary, the multiple scale method, class cluster method was applied to typical filtered emotional vocabulary, as the shape of subjective evaluation metrics. Using the mobile phone modeling sample obtained from the screened and representative emotional semantic difference experiment on the emotional reactions of vocabulary, get the corresponding relation between mobile phones form design elements and subjective evaluation value. Quantitative fuzzy uncertainty of emotional problem, and using kansei engineering theory to improve product that cares consumers emotional has become the direction of product design.

The effect of new product design and innovation on South Korean consumer’s willingness to buy

2017 ◽  
Vol 29 (1) ◽  
pp. 98-113 ◽  
Author(s):  
Sangwon Lee ◽  
Zachary S. Johnson
Keyword(s):  
Technological Innovation ◽  
Empirical Studies ◽  
New Product ◽  
Content Type ◽  
Minimal Impact ◽  
Design Elements ◽  
South Korean ◽  
Typical Form ◽  
Willingness To Buy ◽  
Form Design

Purpose The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to appearance and can be categorized as typical or non-typical. Function design relates to product features and can be the basis of whether a new product is perceived as a radically new product (RNP) vs an incrementally new product (INP). An interaction between form (typical vs non-typical) and function (RNP vs INP) was hypothesized and examined based on consumers’ knowledge of a product category and level of technological innovativeness. Design/methodology/approach Two between subject experiments were conducted in which two factors were manipulated (2×2 ANOVA): the degree of technological innovation (RNP vs INP) and form (more typical vs less typical). Findings Findings reveal that form design has a minimal impact on consumers’ evaluations of INPs, but less typical form design is preferred over typical form design for RNPs. Moreover, form design matters more to consumers who are technologically more innovative (vs less innovative) and more knowledgeable (vs less knowledgeable). Practical implications The managerial implications are multiple. Depending on the degree of the technological innovation, new design form can be strategically aligned to the function of a new product to increase perceived value – an effect observed among South Korean consumers that we anticipate will extend upon other cultures high in uncertainty avoidance. Originality/value This research will shed some light on an area of marketing that has been previously under-researched: form-based design in global innovation diffusion focusing on Asian countries and provide a more systematic approach to the empirical studies of form design issues in global marketing. This research extends the current design and innovation literature by examining the two dimensional types of design (visceral form and functionality) and potential moderators: degree of product innovation (RNP vs INP), consumer innovativeness, and consumer knowledge.

Product Bionics Form Design Based on Users’ Kansei Image

2010 ◽  
Vol 37-38 ◽  
pp. 910-914 ◽  
Author(s):  
Lei Ding ◽  
Jian Ming Che ◽  
Xiao Fei Dong
Keyword(s):  
Clustering Analysis ◽  
Comprehensive Evaluation ◽  
Fuzzy Comprehensive Evaluation ◽  
Differential Method ◽  
Kansei Engineering ◽  
Engineering Theory ◽  
Form Design ◽  
Form Features ◽  
Basic Standard

Based on users’ kansei image and kansei engineering theory, a method on product bionics form design is presented. Firstly, users’ kansei information about product and bionics objects is extracted from semantic differential method, which is the basic standard for determination of the best bionics object. Then by adopting clustering analysis and fuzzy comprehensive evaluation, the product form features and bionics objects’ main features are acquired and combined to design products. Finally, the optimal design is selected through comprehensive evaluation. As an example, case of intelligent electric rice cooker design indecates that this method is valid and practical.

scholarly journals Research on product styling re-design of household heating equipment with frequency conversion electromagnetism

2020 ◽  
Vol 179 ◽  
pp. 02055
Author(s):  
Su Jianning ◽  
Yin Jinlian ◽  
Li Xiaoxiao ◽  
Wei Jin
Keyword(s):  
Frequency Conversion ◽  
Design Method ◽  
Target Position ◽  
New Product ◽  
Product Form ◽  
Heating Equipment ◽  
Practical Situation ◽  
Design Elements ◽  
Form Design

In view of the homogeneity and lack of characteristics in the form design of the heating equipment with frequency conversion electromagnetism, the research was carried out with the re-design method. Firstly, the emotion requirements of users, enterprises and market were investigated, and the product styling re-design was positioned; Then according to the target position, the styling of the representative products was selected to be analyzed, and the key design elements were extracted; Finally, according to the practical situation, the key design elements were integrated and innovated, and a kind of new product form was re-designed subsequently. The research shows that the scheme selected by the enterprise meets the actual demand, and the re-design method can effectively improve the quality of product form.

Research on Form Design of Electric Bicycle Charging Station According to Kansei Engineering

2013 ◽  
Vol 437 ◽  
pp. 296-300
Author(s):  
Yuan Yuan Ding
Keyword(s):  
Market Research ◽  
Reference Value ◽  
Kansei Engineering ◽  
Detailed Design ◽  
Design Elements ◽  
Charging Station ◽  
Emotional Appeal ◽  
Deductive Method ◽  
Electric Bicycle ◽  
Form Design

According to the preliminary market research, to explore people's emotional appeal preferably for the design of electric bicycle charging station, the method of Kansei Engineering is applied to the research of its form design. Based on the existing theory of Kansei Engineering, this paper applies quantitative deductive method of Kansei Engineering, transform people’s kansei needs and image of electric bicycle charging station into formative elements of detailed design, for the sake of establishing the congruent relationship between customers’ kansei appeals and design elements of charging station, and providing reference value to form design of electric bicycle charging station.

Development of design system for product pattern design based on Kansei engineering and BP neural network

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Daoling Chen ◽  
Pengpeng Cheng
Keyword(s):  
Neural Network ◽  
Bp Neural Network ◽  
Computer Aided Design ◽  
Design System ◽  
Kansei Engineering ◽  
Pattern Design ◽  
Content Type ◽  
Design Elements ◽  
Engineering Theory ◽  
Code Combination

PurposeIn order to help companies better grasp the perceptual needs of consumers for patterns, so as to carry out more accurate product pattern development and recommendation, this research develops a product pattern design system based on computer-aided design.Design/methodology/approachFirst, use the Kansei engineering theory and method to obtain the user's perceptual image, and deconstruct and encode the pattern based on the morphological analysis method, then through the BP neural network to construct the mapping relationship between the user's perceptual image and the pattern design elements, and finally calculate and find the corresponding design code combination according to the design goal to guide the pattern design.FindingsTaking costume paper-cut patterns as an example, the feasibility of this system is verified, the design system can well reflect the user's perceptual image in the pattern design and improve the efficiency of pattern customization service.Originality/valueCompared with the traditional method that relies on the designer's personal experience to propose a design plan, this research provides scientific and intelligent design methods for product pattern design.

A Study of the Form Design of Household Medical Care Bed on Kansei Engineering Theory

2013 ◽  
Vol 401-403 ◽  
pp. 17-21
Author(s):  
Wei Zheng ◽  
Qing Sen Xie ◽  
Yan Jiang
Keyword(s):  
Product Design ◽  
Reference Value ◽  
Relational Model ◽  
Kansei Engineering ◽  
Consumption Behavior ◽  
Engineering Theory ◽  
Emotional Appeal ◽  
Appearance Design ◽  
Form Design ◽  
Perceptual Characteristics

What this paper studies is based on the attention people pay to the life and health, the medical industry development affects the consumption behavior of people, while consumption guides the product design of the medical-caring bed. With the method of perceptual engineering science, analyzing the perceptual characteristics of household medical-caring bed in actual cases and the emotional appeal of consumers to medical-caring bed, setting up the relational model between the perceptual image and appearance design of the medical-caring bed and providing the sample of the application of the perceptual technology in product design, which have certain reference value of the design of similar products.

Introduction

2016 ◽  
Author(s):  
Vlad Strukov
Keyword(s):  
Cultural Changes ◽  
Film Studios ◽  
Way Of Thinking ◽  
Russian Film ◽  
Russian Cinema ◽  
Film Market ◽  
New Generation ◽  
The Relationship ◽  
Mode A

I start by providing an overview of the major social, political and cultural changes that have occurred in Russia since Putin’s coming to power in 2000 and the Bolotnaya 2011 protests. I discuss Russian film market and industry, focussing on the emergence of new practices and a new generation of filmmakers. I zoom into particular film studios that have been responsible for the production of the most successful films and provide an overview of existing research on the Russian cinema of the period. I outline the methodological parameters and objectives of my research. I introduce the concept of the symbolic mode and explore the relationship between the symbolic mode and the ‘native’ traditions of representation. I consider the symbolic mode a critique of film semiology, polemicizing with mimetic theories and re-visiting poststructuralist thought concerning semiotics / signification. I argue the symbolic mode suggests a move away from the concerns of identity representations towards the problem of subjectivity construction. I introduce Badiou’s concept of film as a way of thinking and I identify how the film chapters develop the argument, pointing out that relevant concepts will be introduced in the film chapters.

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