The effect of new product design and innovation on South Korean consumer’s willingness to buy

2017 ◽  
Vol 29 (1) ◽  
pp. 98-113 ◽  
Author(s):  
Sangwon Lee ◽  
Zachary S. Johnson
Keyword(s):  
Technological Innovation ◽  
Empirical Studies ◽  
New Product ◽  
Content Type ◽  
Minimal Impact ◽  
Design Elements ◽  
South Korean ◽  
Typical Form ◽  
Willingness To Buy ◽  
Form Design

Purpose The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to appearance and can be categorized as typical or non-typical. Function design relates to product features and can be the basis of whether a new product is perceived as a radically new product (RNP) vs an incrementally new product (INP). An interaction between form (typical vs non-typical) and function (RNP vs INP) was hypothesized and examined based on consumers’ knowledge of a product category and level of technological innovativeness. Design/methodology/approach Two between subject experiments were conducted in which two factors were manipulated (2×2 ANOVA): the degree of technological innovation (RNP vs INP) and form (more typical vs less typical). Findings Findings reveal that form design has a minimal impact on consumers’ evaluations of INPs, but less typical form design is preferred over typical form design for RNPs. Moreover, form design matters more to consumers who are technologically more innovative (vs less innovative) and more knowledgeable (vs less knowledgeable). Practical implications The managerial implications are multiple. Depending on the degree of the technological innovation, new design form can be strategically aligned to the function of a new product to increase perceived value – an effect observed among South Korean consumers that we anticipate will extend upon other cultures high in uncertainty avoidance. Originality/value This research will shed some light on an area of marketing that has been previously under-researched: form-based design in global innovation diffusion focusing on Asian countries and provide a more systematic approach to the empirical studies of form design issues in global marketing. This research extends the current design and innovation literature by examining the two dimensional types of design (visceral form and functionality) and potential moderators: degree of product innovation (RNP vs INP), consumer innovativeness, and consumer knowledge.

When is the atypical design not penalized? Moderating role of product innovativeness and technological sophistication in consumer’s evaluation of new products

2019 ◽  
Vol 34 (3/4) ◽  
pp. 169-188
Author(s):  
Sangwon Lee
Keyword(s):  
Individual Difference ◽  
Technological Innovation ◽  
New Products ◽  
New Product ◽  
Anova Analysis ◽  
Product Innovativeness ◽  
Content Type ◽  
Form Design ◽  
Moderating Role

Purpose The purpose of this paper is to examine the individual and joint effects of the two design dimensions, form design and functional design, and moderating role of product innovativeness and technological sophistication in consumer’s evaluation of new products. Employing theoretical underpinnings from categorization theory, this paper investigates two major research questions. First, what type of form is more advantageous for a radically new product or an incrementally new product? Second, is there an individual difference in consumer evaluations to innovative products with various form designs? Design/methodology/approach One pre-test and three between-subject experiments were performed. In Experiments 1 and 2, a two-way between-group ANOVA analysis was performed to examine the effect of form and the degree of technological innovation on attitude toward the product using different product categories (car and camera). In Experiment 3, a three-way between-group ANOVA analysis was performed to explore the impact of form, the degree of technological innovation and consumer technological sophistication on attitude toward the product. Findings The results from the three experiments conducted demonstrate that, first, whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as a more typical form for radical innovations. Second, form design of an innovative product matters more to the technologically more sophisticated consumers (experts). Originality/value This paper extends the previous design literature and fills the gap of under-researched area by demonstrating that individual difference, technological sophistication, moderates the design effect on consumer evaluation of innovation; providing boundary condition of when the atypical form is not penalized in spite of consumer’s perceived learning cost; examining how the form and function interplay in “high-status product”; and demonstrating how to strengthen the reliability and validity by replicating the study. Managerially, this paper demonstrates that innovating firms can influence the perceived value of new products using form and functionality, and marketing managers who launch really new products have strategic freedom of choosing own product design.

A patent-based method for monitoring the development of technological innovations based on knowledge diffusion

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wei Liu ◽  
Runhua Tan ◽  
Zibiao Li ◽  
Guozhong Cao ◽  
Fei Yu
Keyword(s):  
Technological Innovation ◽  
Empirical Studies ◽  
Large Body ◽  
Gompertz Model ◽  
Knowledge Diffusion ◽  
Patent Citation ◽  
Diffusion Models ◽  
Technological Innovations ◽  
Cumulative Number ◽  
Content Type

Purpose The purpose of this paper is to investigate the diffusion patterns of knowledge in inspiring technological innovations and to enable monitoring development trends of technological innovations based on patent data analysis, thus, to manage knowledge wisely to innovate. Design/methodology/approach The notion of knowledge innovation potential (KIP) is proposed to measure the innovativeness of knowledge by the cumulative number of patents originated from its inspiration. KIP calculating formula is regressed in forms of two specific diffusion models by conducting a series of empirical studies with the patent-based indicators involving forward and backward citation numbers to reveal knowledge managing strategies regarding innovative activities. Findings Two specific diffusion models for regressing KIP formula are compared by empirical studies with the result indicating the Gompertz model has higher accuracy than the Logistic model to describe the developing curve of technological innovations. Moreover, the analysis of patent-based indicators over diffusion stages also revealed that patents applied at earlier diffusion stages normally has higher forward citation numbers indicating higher innovativeness meanwhile the patents applied at the latter stages usually requiring more knowledge inflows observed by their larger non-patent citation and backward citation amounts. Originality/value Although there is a large body of literature concerning knowledge-based technological innovation, there still room for discussing the mechanism of how knowledge diffuses and inspired knowledge. To the best of authors' knowledge, this study is the first attempt to quantitate the innovativeness of knowledge in technological innovation from the knowledge diffusion perspective with findings to support rational knowledge management related to innovation activities.

Can technological innovation spur economic development? The case of Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eddy Junarsin ◽  
Mamduh Mahmadah Hanafi ◽  
Nofie Iman ◽  
Usman Arief ◽  
Ahmad Maulin Naufa ◽  
...  
Keyword(s):  
Economic Growth ◽  
Economic Development ◽  
Technological Innovation ◽  
Optimal Allocation ◽  
Empirical Studies ◽  
Delayed Effect ◽  
Optimal Point ◽  
Content Type ◽  
P2p Lending ◽  
The Impact

Purpose Innovation in digital technologies has been the main force in promoting growth and inclusion. However, the impact of such innovations remains ambiguous. Within this context, this study aims to analyze the distribution of digitally empowered peer-to-peer (P2P) lending in Indonesia. Design/methodology/approach This study uses a quantitative approach to estimate the impact of technological innovation in promoting economic development. In particular, this study employs empirical panel data from 135 financial technology (FinTech) companies from 2015 to 2019 and use the dynamic panel threshold regression approach. This study collects secondary data to build the estimated model. Findings Contrary to conventional wisdom, this study’s evidence suggests that there is a delayed effect between the contribution of P2P lending by FinTech firms on economic growth in the country. While the immense growth of FinTech seems promising, the findings indicate that FinTech is far from its optimal point. This study calculates the optimal combination between productive and consumptive lending and between Java and non-Java. In view of this finding, this study proposes strategies to effectively distribute lending and bring about the expected benefit to the economy. Practical implications Since the contribution of P2P lending on economic development has not reached its optimum, the findings expose the limitation of current technological innovation in the financial sectors. In this sense, P2P penetration on the financing market needs encouragement. The calculations for optimal allocation between productive and consumptive and between Java and non-Java provide guidance to policymakers. This study helps practitioners to shape strategy and to begin experimenting with different approaches to distribute loans effectively. Originality/value To the best of the authors’ knowledge, there are no empirical studies that examine the impact of emerging FinTech companies in promoting economic growth and financial development. The findings close this research gap, especially in regard to innovation management literature, and provide insights for practitioners, policymakers and regulators.

scholarly journals Research on Form Design of New Generation Upgrade Products Based on Brand Identity

2018 ◽  
Vol 176 ◽  
pp. 04008
Author(s):  
JN Su ◽  
Y Lv ◽  
P Wang ◽  
RS Bai
Keyword(s):  
New Product ◽  
Brand Identity ◽  
Regional Culture ◽  
Kansei Engineering ◽  
Cultural Symbols ◽  
Design Elements ◽  
Engineering Theory ◽  
Form Design ◽  
Way Of Thinking ◽  
New Generation

The form design of new generation upgrade products based on the brand identity was studied in this paper, and the regional cultural symbols was integrated into it creatively, which provided a new way of thinking for the design of new generation upgrade products. Taking the AC contactor of Tianshui 213 as an example, firstly the consumer ' s perceptual demand and the brand identity of the products was analyzed, secondly kansei engineering theory was used to deconstruct the form of products, and then design format analysis was used to deconstruct the regional cultural symbols. Finally, the relevant design elements were combined to create a new product with regional culture and era characteristics.

scholarly journals Research on product styling re-design of household heating equipment with frequency conversion electromagnetism

2020 ◽  
Vol 179 ◽  
pp. 02055
Author(s):  
Su Jianning ◽  
Yin Jinlian ◽  
Li Xiaoxiao ◽  
Wei Jin
Keyword(s):  
Frequency Conversion ◽  
Design Method ◽  
Target Position ◽  
New Product ◽  
Product Form ◽  
Heating Equipment ◽  
Practical Situation ◽  
Design Elements ◽  
Form Design

In view of the homogeneity and lack of characteristics in the form design of the heating equipment with frequency conversion electromagnetism, the research was carried out with the re-design method. Firstly, the emotion requirements of users, enterprises and market were investigated, and the product styling re-design was positioned; Then according to the target position, the styling of the representative products was selected to be analyzed, and the key design elements were extracted; Finally, according to the practical situation, the key design elements were integrated and innovated, and a kind of new product form was re-designed subsequently. The research shows that the scheme selected by the enterprise meets the actual demand, and the re-design method can effectively improve the quality of product form.

Pathways for the co-evolution of new product development and strategy formation processes

2015 ◽  
Vol 18 (2) ◽  
pp. 172-194 ◽  
Author(s):  
Karl-Heinz Leitner
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Empirical Studies ◽  
New Product ◽  
Major Product ◽  
Content Type ◽  
Self Organized ◽  
Product Innovations ◽  
Strategy Process ◽  
Self Organisation

Purpose – The purpose of this paper is to examine the intermingling of new product development and strategy making which are interpreted as co-evolutionary processes where self-organisation and emergence are significant phenomena. Design/methodology/approach – The paper is based on an empirical study of 50 major Austrian innovations in various manufacturing industries developed by small and large firms in the 1980s and 1990s. The theoretical arguments for studying the innovation and strategy process are based on the findings of the complexity science. Findings – The paper shows that emerging opportunities, self-organisation and strategic intentions are equally important for the development of new major product innovations as deliberate search processes and rational decision making. The author identifies three strategy paths concerning the innovation and strategy process which are described as “strategically managed innovations”, “strategically enabled self-organized innovations” and “purely self-organised innovations”. Originality/value – While empirical studies investigating the emergent nature of strategy and innovation have so far mostly been analysed for very specific industries and firm types, this paper aims to deliver a broader empirical base for the question as to how strategy enables and guides the emergence of product innovations and how the development of new products contributes to the formation of innovation strategies.

Developing ASEAN India partnership for fostering technology development

2015 ◽  
Vol 7 (2) ◽  
pp. 205-218
Author(s):  
Sunil Sahadev ◽  
Pongsak Hoontrakul
Keyword(s):  
Technological Innovation ◽  
Policy Development ◽  
Technology Development ◽  
Trade Flow ◽  
Secondary Data ◽  
Trade Agreement ◽  
Content Type ◽  
Conceptual Paper ◽  
Broad Policy ◽  
Practical Implications

Purpose – This conceptual paper aims to discuss issues relevant to fostering cooperation between India and countries in the ASEAN region in the area of technological innovation. Design/methodology/approach – This is a conceptual paper, based on insights from the existing body of literature and secondary data. Findings – The study looks at the competitiveness of different countries in the ASEAN region and considers their technological competitiveness vis-à-vis India. Broad policy issues related to fostering technological innovation as well as the main advantages of such collaboration are discussed. Research limitations/implications – This is a conceptual paper mainly intended for discussion. Practical implications – The paper provides guidelines for fostering technological innovation and could, therefore, help policy development. Originality/value – Although the Indo-ASEAN free-trade agreement is helping trade flow between the countries in the region, the potential for technological collaborations still lies unutilised. This paper looks at the possibilities for such collaborations and is one of the few papers that consider this line of thinking.

Integrated quality environmental management implementation in food processing SMEs

2019 ◽  
Vol 31 (5) ◽  
pp. 740-757 ◽  
Author(s):  
Syed Ali Raza Shah ◽  
Khairur Rijal Jamaludin ◽  
Hayati Habibah Abdul Talib ◽  
Sha’ri Mohd Yusof
Keyword(s):  
Environmental Management ◽  
Food Processing ◽  
Success Factors ◽  
Process Management ◽  
Empirical Studies ◽  
Sampling Technique ◽  
Developed Countries ◽  
Operational Performance ◽  
Snowball Sampling ◽  
Content Type

Purpose The purpose of this paper is to identify the critical success factors (CSFs) of integrated quality environmental management (IQEM) and analyze their impact on operational performance (OP) and environmental performance (EP) in food processing Small and medium-sized enterprises (SMEs) in Pakistan. Design/methodology/approach The study is based on collecting data using a survey questionnaire through snowball sampling technique. A total of 302 food processing SMEs operating in Punjab, Pakistan, responded to the survey. SPSS version-23 and SmartPLS-3 were used for data analysis. Findings The literature review identified leadership (LS), employee management (EM), strategic planning (SP), information management (IM), process management (PM), supplier management (SM) and customer focus (CF) as CSFs of IQEM. The results of this study found a significant relationship of all identified CSFs with operational performance in food processing SMEs whereas EM, IM, PM and SM were insignificant with the EP in the food processing SMEs. Research limitations/implications Although this study has collected data from one province, the Punjab province, it still relevant in identifying the CSFs for IQEM implementation within food processing SMEs to improve performance. Originality/value Despite the wide spread of integrated systems practices in the developed countries, little attention has been placed to implement and assess the IQEM initiatives by organizations in the developing countries. Thus, this study identified CSFs of IQEM based on empirical studies and analyzed their impact on OP and EP of food processing SMEs.

How label and nutritional claims affect consumers’ acceptance, buying intention and quality perception toward a beverage made from cashew nut

2019 ◽  
Vol 49 (6) ◽  
pp. 1243-1251 ◽  
Author(s):  
Marina Cabral Rebouças ◽  
Maria do Carmo Passos Rodrigues ◽  
Silvia Maria de Freitas
Keyword(s):  
New Product ◽  
Quality Attributes ◽  
Attitude Scale ◽  
Content Type ◽  
Cashew Nut ◽  
Significant Difference ◽  
Perception Of Quality ◽  
Two Phases ◽  
Mango Juice ◽  
Hedonic Scale

Purpose The purpose of this paper is to evaluate the influence of the front of a package label and the nutritional claims linked to it over consumers’ expectations as to acceptance, purchase attitude and perception of quality characteristics of a new functional beverage made from cashew nut milk and added with mango juice and prebiotic substances. Design/methodology/approach Three versions of the front label were developed, which differed just by the type of nutritional claim presented (“0 per cent lactose and 0 per cent cholesterol; 0 per cent lactose, 0 per cent cholesterol and source of fibers, 0 per cent lactose, 0 per cent cholesterol and antioxidants”) and were evaluated in two phases, expectation and informed. For the evaluation, consumers used a multi-attribute scale, the nine-point hedonic scale and a nine-point semi-structured buying attitude scale. Findings The labels created a positive expectation on the consumers regarding the quality attributes, overall impression (mean = 6.0 “Like slightly”) and buying attitude (mean = 6.0 “Would probably buy”). After tasting the beverage associated with labels (informed phase), consumers kept a positive evaluation. The t-test performed between the pair of means of both phases showed that there has not been a significant difference regarding the quality attributes (p > 0.05), special, attractive, nutritive, healthy and buying attitude (Label 1, p = 0.26; Label 2, p = 0.18; Label 3, p = 0.26) in all labels. Originality/value The authors evaluated how the influence of label and nutritional claims in regards to a new product, a beverage made from cashew nut, affects its acceptance, buying attitude and characteristics of quality. Until this moment, there are no studies that evaluate how external attributes affect the acceptance of this beverage totally unique in the Brazilian market.

When foreign brands appear local, and local brands appear foreign

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Chen
Keyword(s):  
Developing Countries ◽  
Purchase Intention ◽  
Empirical Studies ◽  
Country Of Origin ◽  
Developed Countries ◽  
Brand Names ◽  
Content Type ◽  
Product Categories ◽  
Foreign Brand ◽  
Foreign Brands

PurposeBoth foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.Design/methodology/approachThe proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.FindingsThe results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.Originality/valueThis research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.

Sign in / Sign up

Export Citation Format

Share Document