Attributes and Decision-making Styles of Young Adults in Selecting Footwear

2015 ◽  
Vol 9 (2-3) ◽  
pp. 82-90 ◽  
Author(s):  
Ruby Jain ◽  
Arti Sharma
2020 ◽  
Vol 24 (2) ◽  
pp. 303-321
Author(s):  
Helen Inseng Duh ◽  
Oluwole Iyiola

PurposeTwo life-course theories (human capital and socialization) were employed to examine how childhood family resources received and peer communication about clothes shopping influence consumer decision-making styles (CDMS) at young adulthood.Design/methodology/approachYoung adults (18–35 years old) were surveyed from two large African economies: South Africa (N = 306) and Nigeria (N = 272). The participants were surveyed at the economic capitals (Johannesburg and Lagos) of both countries to identify and explain CDMS related to clothes shopping. Structural equation modeling and multi-group analyses were used to analyze data.FindingsThe results found six CDMS in both countries, dominated by four utilitarian dimensions (perfectionist, price, quality and time/shopping uninterested consciousness). Structural equation modeling results revealed that family resources and peer communication received during adolescence predicted most of the six CDMS in both countries. Multi-group analyses found that there were no country differences in constructs' relationships.Practical implicationsFrom the results that young adults in both countries displayed more utilitarian than symbolic decision-making styles when shopping for clothing, it is suggested that retailers and other companies provide value-for-money to capture and retain this large, lucrative, but disloyal, young adult consumer segment.Originality/valueSince 1986, when eight consumer decision-making styles were identified, studies of CDMS over the last three decades have focused on validating the scale and exploring demographic and cultural differences. Few studies have examined CDMS drivers, but not using a life-course approach.


2008 ◽  
Author(s):  
Thomas Nygren ◽  
Rebecca White ◽  
Kristi Snuttjer

2012 ◽  
Vol 3 (5) ◽  
pp. 60-63
Author(s):  
JingChen JingChen ◽  
◽  
Weihai Xia ◽  
Qing Pei

2020 ◽  
Vol 8 (4) ◽  
pp. 849-865
Author(s):  
Mihriay Musa ◽  

In this study, it was aimed to examine the reading habits levels and making the correct decision styles of basketball, handball, volleyball, and football coaches and referees in terms of some variables, the research was carried out with the general survey model, one of the quantitative research designs, the active coaches and referees of basketball, football, volleyball, and handball in İzmir, Denizli and Uşak provinces constituted the universe of the study, the sample of the study, on the other hand, consisted of 98 participants, 52 of whom were coaches and 46 were referees, determined by the simple random sampling method, one sample t-test at a 0.05 significance level was conducted to determine whether the sample represented the universe equally and homogeneously. Melbourne decision making scale I-II, and book reading habits scale were used to collect data in the study. Since the data are suitable for normal distribution, the t-test in comparing the pairwise means; parametric tests such as one-way ANOVA tests were used at 0.05 significance level in comparing the mean scores of more than two groups. In terms of education levels, it has been observed that female coaches and referees studying at faculties of sports sciences have higher levels of reading habit, love of reading, and being influenced by books. In addition, it was determined that individuals who trust and respect the decisions of their families have higher reading habits and correct decision-making styles and do not panic during the decision-making process.


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