Promotional Framing of Green Products: Mediating Role of Sale Proneness

2019 ◽  
Vol 25 (7) ◽  
pp. 983-1008 ◽  
Author(s):  
Avinash Tripathi ◽  
Neeraj Pandey
Keyword(s):  
Green Products ◽  
Mediating Role

Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences

2017 ◽  
Vol 25 (3) ◽  
pp. 225-236 ◽  
Author(s):  
Muhammad Mohsin Zahid ◽  
Bakhtiar Ali ◽  
Muhammad Shakil Ahmad ◽  
Ramayah Thurasamy ◽  
Naila Amin
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Green Products ◽  
Factors Affecting ◽  
Mediating Role

Consumers’ Perceptions of Deal Presentations for Green Products

2021 ◽  
pp. 183933492110052
Author(s):  
Avinash Tripathi ◽  
Neeraj Pandey
Keyword(s):  
Theoretical Explanation ◽  
Anticipated Regret ◽  
Green Products ◽  
Sales Promotions ◽  
Mediating Role ◽  
Price Discounts ◽  
Different Characteristics ◽  
The Impact ◽  
Practical Implications

There is no clarity on when and why consumers prefer specific sales promotions for the green versus non-green products. This research conducts a comparative analysis through three experiments to provide a theoretical explanation. It enhances the understanding of the impact of bonus pack versus price discount promotions for different characteristics, varying purchase volume, and the effect of information on buyers’ choices. The results show that buyers do not prefer price discounts when purchasing low-involvement green products, and they do not prefer bonus packs when purchasing low-involvement non-green products. Remarkably, for high-involvement products, the buyers prefer bonus packs when purchasing green products; however, they show no specific inclination while purchasing non-green products. These effects are further influenced by emphasizing deal-savings and varying purchase volume. In addition, this research explains the reason for consumers’ deal preferences through identifying the mediating role of the anticipated regret and conditional indirect effect of perceived expertise. The findings have significant practical implications.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals Social Exclusion and Switching Behaviour of Green Products: The Mediating role of Control Demand

2021 ◽  
Vol 245 ◽  
pp. 02040
Author(s):  
Zhijia Dong ◽  
Xiaodong Qiu
Keyword(s):  
Social Exclusion ◽  
Green Product ◽  
Green Products ◽  
Mediating Role ◽  
Switching Behaviour ◽  
Construction Type ◽  
The Impact

This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.

scholarly journals Nostalgia decreases green consumption: The mediating role of past orientation

2020 ◽  
Vol 23 (4) ◽  
pp. 270-284
Author(s):  
Xuehua Wang ◽  
Chen-Ho Chao
Keyword(s):  
Jel Classification ◽  
Green Product ◽  
Green Products ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Mediating Role ◽  
The Past ◽  
Negative Effect ◽  
Product Preference

Nostalgia, a sentimental longing for one’s past, can influence consumption behavior. The present research investigates how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower consumers’ preference for green (vs regular) products. Results across four studies show that high-nostalgia consumers have lower preference for green products compared with low-nostalgia consumers. This effect is mediated by past orientation, such that high-nostalgia consumers tend to dwell on the past, which brings preference to the older products, usually regular rather than green ones that have future connotations, they grew up with. In addition, we find that mortality salience (MS) moderates the effect of nostalgia on green product preference, such that the negative effect of nostalgia on the preference for green products would be enhanced (vs mitigated) when MS is high (vs low). Implications for research and practice are discussed. JEL CLASSIFICATION M3

The spillover effect of greenwashing behaviours: an experimental approach

2019 ◽  
Vol 38 (3) ◽  
pp. 283-295 ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Rubing Bai
Keyword(s):  
Purchase Intention ◽  
Spillover Effect ◽  
Brand Attitudes ◽  
Green Products ◽  
Content Type ◽  
Mediating Role ◽  
Influencing Mechanism ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to examine the impact of greenwashing behaviour of one brand on purchase intention of green products from other brands. Further, this study tests the mediating role of greenwashing perception of the entire industry and the moderating role of brand attitudes towards other brands in the industry for the above-mentioned relationship. Design/methodology/approach A sample of 377 participants was utilised in three studies. The study analysed the data using SPSS 18.0 to test the research hypotheses. Findings The study suggests that greenwashing behaviour of one brand negatively affects consumers’ purchase intention of the green products from other brands in the industry. It is also indicated that the greenwashing perception of the entire industry partially mediates the relationship between greenwashing behaviour of a brand and purchase intention of green products from other brands. In addition, the study shows that the relationship between greenwashing perception of the entire industry and purchase intention of the green products from other brands is negatively moderated by brand attitudes towards other brands in the industry. Practical implications This study provides useful insights for the managers that firms can learn the way to alleviate greenwashing spillover effect through the brand attitudes to enhance green purchasing behaviour. Originality/value The study is perhaps the first one to study the existence of the spillover effect of brands’greenwashing behaviour. The study also reveals the influencing mechanism of greenwashing spillover effect of a brand.

scholarly journals Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

2017 ◽  
Vol 12 (2) ◽  
pp. 297-315 ◽  
Author(s):  
Majid Esmaeilpour ◽  
Elahe Bahmiary
Keyword(s):  
Positive Impact ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Green Product ◽  
Green Products ◽  
Environmental Attitude ◽  
Mediating Role ◽  
Green Purchasing ◽  
The Impact

AbstractThe intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled based on availability. In this research, 300 questionnaires were distributed among consumers. Structural equation modeling was used to analyze the data. The findings of this research showed that the environmental attitude of customers has significant and positive impact on caring for green products and environmental concerns. In addition, environmental concerns and care for green products have a significant and positive impact on green purchasing decision.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

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