scholarly journals Social Exclusion and Switching Behaviour of Green Products: The Mediating role of Control Demand

2021 ◽  
Vol 245 ◽  
pp. 02040
Author(s):  
Zhijia Dong ◽  
Xiaodong Qiu

This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.

2017 ◽  
Vol 12 (2) ◽  
pp. 297-315 ◽  
Author(s):  
Majid Esmaeilpour ◽  
Elahe Bahmiary

AbstractThe intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled based on availability. In this research, 300 questionnaires were distributed among consumers. Structural equation modeling was used to analyze the data. The findings of this research showed that the environmental attitude of customers has significant and positive impact on caring for green products and environmental concerns. In addition, environmental concerns and care for green products have a significant and positive impact on green purchasing decision.


2021 ◽  
pp. 183933492110052
Author(s):  
Avinash Tripathi ◽  
Neeraj Pandey

There is no clarity on when and why consumers prefer specific sales promotions for the green versus non-green products. This research conducts a comparative analysis through three experiments to provide a theoretical explanation. It enhances the understanding of the impact of bonus pack versus price discount promotions for different characteristics, varying purchase volume, and the effect of information on buyers’ choices. The results show that buyers do not prefer price discounts when purchasing low-involvement green products, and they do not prefer bonus packs when purchasing low-involvement non-green products. Remarkably, for high-involvement products, the buyers prefer bonus packs when purchasing green products; however, they show no specific inclination while purchasing non-green products. These effects are further influenced by emphasizing deal-savings and varying purchase volume. In addition, this research explains the reason for consumers’ deal preferences through identifying the mediating role of the anticipated regret and conditional indirect effect of perceived expertise. The findings have significant practical implications.


2020 ◽  
Vol 48 (10) ◽  
pp. 1-15
Author(s):  
Lujie Hao ◽  
Qinghua Lv ◽  
Xiaosan Zhang ◽  
Qingquan Jiang ◽  
Lin Ping

We investigated the relationship between snubbing a peer in favor of using a cell phone (phubbing) and mobile game addiction by introducing avatar identification as a mediator, and feelings of social exclusion and perception of belonging as moderators. Participants were 530 Chinese mobile game users who completed a survey comprising measures of peer phubbing, avatar identification, feelings of social exclusion, perception of belonging, and mobile game addiction. Results were as follows: (a) peer phubbing affected mobile game addiction through avatar identification; (b) feelings of social exclusion moderated the relationship between peer phubbing and avatar identification, and the mediating role of avatar identification in this link; and (c) perception of belonging was linked to the relationship between peer phubbing and feelings of social exclusion, affecting avatar identification and the mediating role of avatar identification in this link. Our results demonstrate the impact mechanism of peer phubbing on mobile game addiction and provide a new perspective on mobile game addiction prevention.


2019 ◽  
Vol 8 (2) ◽  
pp. 5-18 ◽  
Author(s):  
Ebru Onurlubaş

Environmental pollution, increasing damages in the nature and deformation of ecosytem have started to worry consumers and the environemental concern has formed in time. Consumers who have environmental concern and wish to lend a healthy and clean environment to next generations, then started to consider the damages of their products to the nature in a higher degree. Thus, consumers with environmental concern have placed more importance to green products, which do not pollute the nature, use natural resources less, enable recycling, but are environmental friendly. The aim of this study is to investigate the impact of environmental concern on green product purchase intention, and to also investigate the mediating role of environmental attitude on the mentioned impact. Research data were gathered from 410 individuals residing in İzmir city using the face-to-face questionnaire method. Then, the data were tested with Crobach Alpha Method, Test of Normality, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling and Sobel test. Based on research findings, it is observed that environmental attitude has a mediating role on the impact of environmental concern on green product purchasing intention. It is also determined that, environmental concern has a meaningful impact on environmental attitude and green product purchasing intention, and environmental attitude has a meaningful impact on green product purchasing intention.


2021 ◽  
Vol 10 (10(6)) ◽  
pp. 1896-1915
Author(s):  
Mahmoud Ramadan Al-Azab ◽  
Alyaa Darwish ◽  
Islam Elbayoumi Salem ◽  
Ahmed Mohamed Elbaz

The paper investigated the impact of the fear of the COVID-19 pandemic on tourists' social exclusion in terms of material deprivation, social rights, social participation, and cultural/normative integration, through the mediating role of bullying, in the early days of COVID-19 pandemic. Drawing on social exclusion theory, we adopted a quantitative approach and an integrative model to collect data from 473 tourists through a web-based survey from 5th March to 17th June 2020. The results demonstrated that the fear of COVID-19 has a significant influence on tourists’ social exclusion, and in turn, has led to bullying. Besides, bullying has a significant influence on material deprivation, social rights, social participation, and cultural/normative integration of social participation. In addition, this study determined that the effect of the fear of COVID-19 on tourists' social exclusion is partially mediated by bullying. This study also draws attention to the importance of upholding the values of humanity and positive human transactions in times of crisis and pandemics.


2020 ◽  
Vol 23 (4) ◽  
pp. 270-284
Author(s):  
Xuehua Wang ◽  
Chen-Ho Chao

Nostalgia, a sentimental longing for one’s past, can influence consumption behavior. The present research investigates how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower consumers’ preference for green (vs regular) products. Results across four studies show that high-nostalgia consumers have lower preference for green products compared with low-nostalgia consumers. This effect is mediated by past orientation, such that high-nostalgia consumers tend to dwell on the past, which brings preference to the older products, usually regular rather than green ones that have future connotations, they grew up with. In addition, we find that mortality salience (MS) moderates the effect of nostalgia on green product preference, such that the negative effect of nostalgia on the preference for green products would be enhanced (vs mitigated) when MS is high (vs low). Implications for research and practice are discussed. JEL CLASSIFICATION M3


2019 ◽  
Vol 38 (3) ◽  
pp. 283-295 ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Rubing Bai

Purpose The purpose of this paper is to examine the impact of greenwashing behaviour of one brand on purchase intention of green products from other brands. Further, this study tests the mediating role of greenwashing perception of the entire industry and the moderating role of brand attitudes towards other brands in the industry for the above-mentioned relationship. Design/methodology/approach A sample of 377 participants was utilised in three studies. The study analysed the data using SPSS 18.0 to test the research hypotheses. Findings The study suggests that greenwashing behaviour of one brand negatively affects consumers’ purchase intention of the green products from other brands in the industry. It is also indicated that the greenwashing perception of the entire industry partially mediates the relationship between greenwashing behaviour of a brand and purchase intention of green products from other brands. In addition, the study shows that the relationship between greenwashing perception of the entire industry and purchase intention of the green products from other brands is negatively moderated by brand attitudes towards other brands in the industry. Practical implications This study provides useful insights for the managers that firms can learn the way to alleviate greenwashing spillover effect through the brand attitudes to enhance green purchasing behaviour. Originality/value The study is perhaps the first one to study the existence of the spillover effect of brands’greenwashing behaviour. The study also reveals the influencing mechanism of greenwashing spillover effect of a brand.


2021 ◽  
Vol 32 (4) ◽  
pp. 35-57
Author(s):  
Byung-Kwan Lee ◽  
◽  
Jungsik Son ◽  
Hwan-Ho Noh ◽  
TaiWoong Yun ◽  
...  

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nader Al Zubaidi

Environmental degradation caused by the unsustainable consumption behavior of consumers puts a strain on the environment and is hindering sustainable development. One approach is to reduce or change consumption from traditional products to green products to avoid this negative impact and encourage a more sustainable economy. This paper examines the impact of culture over the consumer’s green purchase intention in Jordan by examining the collectivism cultural dimension to the Jordanian consumer and applying attitudes towards green products, subjective norms towards green products and willingness to pay a premium. A conceptual model is developed in this research by linking collectivism with green product purchase intention and applying the effect of attitude toward green products, subjective norms towards green products and WPP to see if these mediators affect the direct relation between collectivism and green product purchase intention. By contacting data from 143 consumers, the result of this study revealed that collectivism plays a significant role in enhancing green product purchase intention and that such a relationship is mediated by attitude toward green products, subjective norms towards green products, and willingness to pay premium.


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