Nostalgia decreases green consumption: The mediating role of past orientation

Nostalgia, a sentimental longing for one’s past, can influence consumption behavior. The present research investigates how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower consumers’ preference for green (vs regular) products. Results across four studies show that high-nostalgia consumers have lower preference for green products compared with low-nostalgia consumers. This effect is mediated by past orientation, such that high-nostalgia consumers tend to dwell on the past, which brings preference to the older products, usually regular rather than green ones that have future connotations, they grew up with. In addition, we find that mortality salience (MS) moderates the effect of nostalgia on green product preference, such that the negative effect of nostalgia on the preference for green products would be enhanced (vs mitigated) when MS is high (vs low). Implications for research and practice are discussed. JEL CLASSIFICATION M3

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Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

Archives of Business Research ◽

10.14738/abr.81.7429 ◽

2020 ◽

Vol 8 (1) ◽

pp. 261-277

Author(s):

Zohra Ghali Zinoubi

Keyword(s):

Purchase Intention ◽

Environmental Concern ◽

Purchase Behavior ◽

Price Sensitivity ◽

Green Products ◽

Green Consumption ◽

Mediating Role ◽

Health Consciousness ◽

Perceived Consumer Effectiveness

This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

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Social Exclusion and Switching Behaviour of Green Products: The Mediating role of Control Demand

E3S Web of Conferences ◽

10.1051/e3sconf/202124502040 ◽

2021 ◽

Vol 245 ◽

pp. 02040

Author(s):

Zhijia Dong ◽

Xiaodong Qiu

Keyword(s):

Social Exclusion ◽

Green Product ◽

Green Products ◽

Mediating Role ◽

Switching Behaviour ◽

Construction Type ◽

The Impact

This study examined the impact of social exclusion and green product conversion behaviour. One study has conducted the result showed that consumers who experienced social exclusion showed more switching behaviour of green product than those who not feel excluded. This effect is mediated by the control demand, while the individual’s self-construction type plays a moderate role.

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Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

Management & Marketing ◽

10.1515/mmcks-2017-0018 ◽

2017 ◽

Vol 12 (2) ◽

pp. 297-315 ◽

Cited By ~ 7

Author(s):

Majid Esmaeilpour ◽

Elahe Bahmiary

Keyword(s):

Positive Impact ◽

Equation Modeling ◽

Environmental Concerns ◽

Green Product ◽

Green Products ◽

Environmental Attitude ◽

Mediating Role ◽

Green Purchasing ◽

The Impact

AbstractThe intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled based on availability. In this research, 300 questionnaires were distributed among consumers. Structural equation modeling was used to analyze the data. The findings of this research showed that the environmental attitude of customers has significant and positive impact on caring for green products and environmental concerns. In addition, environmental concerns and care for green products have a significant and positive impact on green purchasing decision.

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The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

European Journal of Marketing ◽

10.1108/ejm-11-2019-0823 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Li Chen ◽

Fengxia Zhu ◽

Murali Mantrala

Keyword(s):

Information Exchange ◽

Instrumental Support ◽

Trade Volume ◽

Social Commerce ◽

Content Type ◽

Mediating Role ◽

The Social ◽

Source Data ◽

Negative Effect

Purpose This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade volume in social commerce. It also aims to uncover the path of support-to-sales of the seller from a platform perspective and provides a more complete picture of the social commerce phenomenon. Design/methodology/approach This paper uses multi-source data including primary survey data and secondary data on trade volume to test the hypotheses. PROCESS mediation model is used to analyze the multi-source data set. Findings This study finds that the positive effects of peer instrumental support, platform business support and platform communication support on seller trade volume are fully mediated by seller collaborative information exchange. Also, peer emotional support has a significant negative effect on seller trade volume and collaborative information exchange can serve as a buffer to mitigate the negative effect. Research limitations/implications The authors provide new insights into what types of support are or are not conducive to improving transaction volume of individual sellers and highlight the mediating role of seller information exchange in this value generation process in social commerce. These findings advance current knowledge of how seller interactions increase value in social commerce. The chosen research setting may limit the generalizability of the findings of this study. Practical implications This paper offers valuable implications for social commerce platforms on how to better serve their sellers to achieve high growth. Specifically, the findings suggest that platforms should encourage instrumental support and information exchange among peer sellers. In addition, platforms should expand seller support from a single-focus on sellers’ business to a dual-focus on both sellers’ business and socialization in social commerce. Originality/value This paper fulfills an identified need to study how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform.

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Examining the Mediation of Job Satisfaction in the Relationship between Work Stress and Turnover Intention in Textile Company

GATR Journal of Management and Marketing Review - JMMR Vol 4(3) JUL-SEP 2019 ◽

10.35609/jmmr.2020.5.2(4) ◽

2020 ◽

Vol 5 (2) ◽

pp. 113-121

Author(s):

Romat Saragih ◽

Arif Partono Prasetio ◽

Bachruddin Saleh Luturlean

Keyword(s):

Job Satisfaction ◽

Work Stress ◽

Turnover Intention ◽

Sampling Method ◽

Sampling Technique ◽

Jel Classification ◽

Positive Direction ◽

Negative Effect ◽

The Relationship

Objective – This study investigates the mediation role of job satisfaction in the relationship between work stress and turnover intention. A study about turnover intention in the textile company is still rarely done in Indonesia. This study can fill the gap regarding the topic. Methodology/Technique – A nonprobability sampling method with an accidental sampling technique was used, and we get 110 usable responses from a textile company in West Java, Indonesia. Macro Process with SPSS was used to measure the regression and the mediation. Findings – The study found that work stress has a negative effect on job satisfaction. Work stress significantly related to turnover intention in a positive direction. Job satisfaction did not have a significant relation with turnover intention. Thus, in this study, we found no mediation role in job satisfaction. Novelty – Evidently, work stress solely took part in shaping the turnover intention. Type of Paper: Empirical. Keywords: Work stress, Job satisfaction, Turnover intention, Textile Company, Mediation Reference to this paper should be made as follows: Saragih, R; Prasetio, A.P; Luturlean, B.S. 2020. Examining the Mediation of Job Satisfaction in the Relationship between Work Stress and Turnover Intention in Textile Company, J. Mgt. Mkt. Review 5(2) 113 – 121. https://doi.org/10.35609/jmmr.2020.5.2(4) JEL Classification: J28, J29, M19.

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Empathy and Burnout in Medical Staff: Mediating Role of Job Satisfaction and Job Commitment

10.21203/rs.3.rs-418989/v1 ◽

2021 ◽

Author(s):

Zongpu YUE ◽

Yang Qin ◽

Ying Li ◽

Jian Wang ◽

Stephen Nicholas ◽

...

Keyword(s):

Job Satisfaction ◽

Medical Staff ◽

Equation Modeling ◽

Job Commitment ◽

Mediating Role ◽

Bivariate Correlation ◽

Negative Effect ◽

Tianjin City ◽

High Level

Abstract Background: Burnout is a growing problem among medical staff worldwide and empathy has been described as an essential competence to attenuate burnout. Previous studies found job satisfaction and job commitment were affected by the empathy and associated with burnout. This study explores the effect and mechanism of empathy on burnout on medical staff and investigates the mediating role of job satisfaction and job commitment in the relationship between empathy and burnout among medical staff.Methods: Based on a self-administered questionnaire, 335 responses from medical staff in Tianjin City, China, yielded data on socio-demographic characteristics, empathy, burnout, job satisfaction and job commitment. Bivariate correlation and structured equation modeling (SEM) analyzed the relationships between empathy, job satisfaction, job commitment and burnout multi-group invariant analysis was used to evaluate whether the model was consistent across different type and level of hospitals and different job and employment type subgroups. Results: A total of 202 (60.3%) medical staff had low level burnout, 115 (34.3%) staff had the moderate level and 18 (5.4%) staff had the high level burnout. The results of the SEM showed that empathy not only have a direct negative effect on burnout (\(\beta =-0.401, Pcript>\), but also had an indirect impact through job satisfaction (\(\beta =-0.373, Pcript>\) and job commitment (\(\beta =0.489, Pcript>\). Job commitment was negatively associated burnout (\(\beta =-0.513, Pcript>\) but, unexpectantly, job satisfaction was positively associated with burnout (\(\beta =0.177, Pcript>\). The results also indicated the model was consistent across employment type (\(\varDelta {\chi }^{2}\) = 5.904, p > 0.05) and hospital type (\(\varDelta {\chi }^{2}\) = 7.748, p > 0.05), but was inconsistent across hospital level (\(\varDelta {\chi }^{2}\) = 42.930, p < 0.05) and job type (\(\varDelta {\chi }^{2}\) = 52.912, p < 0.05).Conclusions: Our results confirm the important role that empathy plays in the prevention of burnout and by managing job satisfaction and increasing the job commitment burnout can be attenuated. We recommend that government should increase pay for medical staff and continue to reform the resourcing of different hospital levels and that hospital managers implement additional training and strengthening psychological testing and counseling, to reduce medical staff burnout.

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The effect of corporate political advocacy on brand perception: an event study analysis

Journal of Product & Brand Management ◽

10.1108/jpbm-03-2021-3404 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Jan Klostermann ◽

Chris Hydock ◽

Reinhold Decker

Keyword(s):

Event Study ◽

Design Methodology ◽

Political Advocacy ◽

Moderating Effects ◽

Negative Effects ◽

Content Type ◽

The Past ◽

Negative Effect ◽

Brand Perception

Purpose In recent years, brands have increasingly engaged in corporate political advocacy (CPA; also termed brand activism or corporate sociopolitical activity) by taking positions on polarizing sociopolitical issues. Recent experimental research suggests that consumers respond to CPA based on its alignment with their own values, and that it typically induces an overall negative response. This study aims to provide additional insights by exploring consumer brand perceptions following CPA. Design/methodology/approach An event study of 106 CPA events and weekly consumer brand perception data was conducted. A regression model was used to investigate the moderating effects of CPA effort, concurrence and the strength of the online protests evoked by the CPA. Findings The results show that CPA had a negative effect on consumers’ brand perceptions and that the effect was stronger for customers relative to non-customers. The negative effect was attenuated by CPA concurrence and amplified by effort. Additionally, online protests were driven by the CPA effort and had a strong negative effect on brand perception. Online protests were stronger in the past, and, in turn, the negative effects of CPA on brand perceptions have slightly weakened in recent years. Originality/value This study contributes to the existing literature by highlighting the role of online protests following CPA and distinguishing consumer and customer responses. This study also provides converging evidence of the moderating effects of effort and concurrence identified in previous studies.

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How do followers infer the motives behind an influencer's advertising disclosures?

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-06-2019-0397 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Haejoo Han ◽

Jisu Yi ◽

Sunghee Jun ◽

Sungsook Ahn

Keyword(s):

Process Model ◽

Purchase Intentions ◽

Mediation Effect ◽

Negative Effects ◽

Anova Analysis ◽

Content Type ◽

Mediating Role ◽

Negative Effect ◽

Advertising Disclosure

PurposeIn the context of influencer marketing, this study examines the effects of explicit advertising disclosure on consumers' inference regarding influencers' sincere recommendation intent, and its consequences for consumers' purchase intentions.Design/methodology/approachIn Study 1, participants were randomly assigned to the conditions of explicit advertising disclosure (e.g. #AD, #Sponsored) and subtle advertising disclosure (e.g. #ThankYou), and indicated their inference regarding influencers' recommendation motives and their own purchase intentions. One-way ANOVA analysis reveals the effect of advertising disclosure on consumers' purchase intentions and the PROCESS model indicates the mediating role of consumers' inferences regarding influencers' sincere recommendation intent. In Study 2, we implemented a 2 (explicit vs. subtle advertising disclosure) × 2 (moderate vs. large size of followers) between-subjects design, using a two-way ANOVA analysis. We analyzed the moderated mediation effect via the PROCESS model.FindingsConsumers are less inclined to purchase products when influencers express explicit advertising disclosures, compared to when the advertising disclosures are subtle (Study 1). These negative effects of advertising disclosure can be caused by consumers' inferences regarding influencers' sincere recommendation intent in terms of posting content (Studies 1 and 2). Additionally, the negative effect is particularly prominent when an influencer has a large (vs. moderate) number of followers (Study 2).Originality/valueBy examining (1) the effects of explicit advertising disclosure on consumers' inference regarding influencers' persuasion motives and (2) the role of the influencer's number of followers, this research provides both theoretical and practical insights for understanding how best to implement influencer marketing.

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