Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry

2014 ◽  
Vol 31 (2) ◽  
pp. 96-103 ◽  
Author(s):  
Janice Yan Xin ◽  
T. Ramayah ◽  
Pedro Soto-Acosta ◽  
Simona Popa ◽  
Teoh Ai Ping
Keyword(s):  
Empirical Study ◽  
Web 2.0 ◽  
Competitive Advantage ◽  
Brand Awareness

Impact of sourcing from the informal economy on the export likelihood and performance of emerging economy firms

2021 ◽  
Author(s):  
Octavio Escobar ◽  
Olivier Lamotte ◽  
Ana Colovic ◽  
Pierre-Xavier Meschi
Keyword(s):  
Empirical Study ◽  
Competitive Advantage ◽  
Informal Economy ◽  
Institutional Economics ◽  
Export Performance ◽  
Emerging Economy ◽  
Institutional Voids ◽  
Manufacturing Plants ◽  
And Performance ◽  
Unique Dataset

Abstract Building on the institutional economics perspective, we study how local firms in an emerging economy exploit institutional voids by sourcing inputs from industries with a large informal economy. We argue that this allows them to build a cost-related competitive advantage and leverage it both to export and to enhance export performance. The empirical study uses a unique dataset compiled by the Mexican authorities covering manufacturing plants between 2005 and 2012. Our results indicate that firms operating in industries that procure from industries with an extensive informal economy are more likely to export and to have better export performance.

scholarly journals Incorporating Customer Service Expectations In The Restaurant Industry: The Guide To Survival

2012 ◽  
Vol 28 (5) ◽  
pp. 931
Author(s):  
M.C. Cant ◽  
C. Erdis
Keyword(s):  
Customer Satisfaction ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Service ◽  
Exploratory Study ◽  
Restaurant Industry ◽  
Font Size ◽  
Research Results ◽  
Customer Expectations ◽  
Service Expectations

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; text-indent: 0in; mso-pagination: none;" class="MsoBodyTextIndent"><span style="font-family: Times New Roman; font-size: x-small;">With the remarkable growth and economic contributions of the services industry, companies are finding that they need to focus on service to keep up with rising customer expectations and to compete effectively. Thus excellent customer service in a restaurant has the potential of differentiating the restaurant from competing ones and could lead to creating a competitive advantage. Thus, if a restaurant becomes well known for its superior customer service, this can be used as a way of outmanoeuvring competing restaurants.<span style="mso-spacerun: yes;"> </span>This article examines customer service in selected restaurants in the Tshwane area. It is aimed at establishing criteria for excellent customer service in restaurants, which can serve as the basis for building good relationships with customers. An empirical study was conducted to namely to investigate customer service in selected restaurants in the Tshwane Area, with the aim to establish criteria for excellent customer service as a benchmark for establishing relationships with customers, by means of an exploratory study. A self-administered survey was conducted whereby questionnaires were handed to restaurant patrons with the restaurant bill folder.<span style="mso-spacerun: yes;"> </span>Based on the research results, criteria were developed for excellent customer service which can be used as a benchmark for establishing relationships with customers, by providing customer satisfaction, which leads to customer retention, loyalty and ultimately profitability for an organisation.</span></p><span style="font-family: Times New Roman; font-size: small;"> </span>

scholarly journals Effects of brand placement and player involvement on brand awareness: an empirical study on online game players

2019 ◽  
Vol 2 (1) ◽  
pp. 23
Author(s):  
Bonit Bogonondo ◽  
Yessy Artanti
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Empirical Study ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Awareness ◽  
Online Game ◽  
Snowball Sampling ◽  
Brand Placement ◽  
Game Players

This paper examines the effects of brand placement and player involvement on brand awareness. The data in this study were collected from questionnaires distributed to 150 game players of online game with snowball sampling. Data analysis used multiple regression  analysis. However, our prediction that there were effect of brand placement and player involvement on brand awareness was not supported. We presents the discussions in this paper.

Towards a Framework for Web 2.0 Community Success

2013 ◽  
pp. 85-98
Author(s):  
Joshua Chang ◽  
Clifford Lewis
Keyword(s):  
Content Analysis ◽  
Grounded Theory ◽  
Empirical Study ◽  
Web 2.0 ◽  
Online Communities ◽  
External Factors ◽  
Dual Approach ◽  
Video Sharing ◽  
Internal And External Factors

Although ample research has been conducted on the topic of community, there is still much research to be done on online communities. More specifically, there is a paucity of research on the topic of building successful Web 2.0 communities like YouTube—the top ranked Web 2.0 video sharing website. In this paper, a framework for Web 2.0 community success is proposed based on a theoretical review and an empirical study of YouTube using a dual approach consisting of content analysis and grounded theory interviews. The findings identify specific internal and external factors that are important for the success of YouTube as a Web 2.0 community. A framework of Web 2.0 community success is also proposed, which is useful in the planning and administration of Web 2.0 Communities.

ICTs for Empowerment?

2012 ◽  
pp. 381-404 ◽  
Author(s):  
Filippo Trevisan
Keyword(s):  
Empirical Study ◽  
Web 2.0 ◽  
The Internet ◽  
Voluntary Organizations ◽  
Advocacy Groups ◽  
Political Landscape

In recent years, voluntary organizations and advocacy groups have become increasingly influential in the British political landscape as intermediaries between institutions and citizens. Amongst those, disability organizations constitute an important example because they seek to represent a group which has traditionally been excluded from politics. However, concerns remain with regard to the representativeness and accountability of these bodies, and therefore with the legitimacy of their role in governance. This chapter sets out to understand whether disability organizations can use the internet, and especially Web 2.0 features, to develop a more participatory relationship with disabled people1, thus becoming better democratic actors. In particular, this issue is addressed through the results of an empirical study of Scottish disability organizations’ websites. Whilst the internet seems to possess great potential against disabling barriers, findings for this study are controversial, and disabled users seem at best to be mobilized around a pre-determined agenda rather than genuinely engaged as participants.

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

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