Market Demand, Consumer Characteristics, and Innovation in Chinese Firms

Market demand is an important force to shape innovations, especially in a latecomer economy with a huge population like China. Drawing on the demand-side perspective on innovation (DSPI), this chapter investigates the market demand and consumer characteristics in China and their strategic impact on firms’ innovation activities and performance. This chapter stresses the importance of a demand-side approach for studying innovation in China and explores the characteristics of market demand and the interaction with innovation in the context of the past forty years of rapid economic growth and technological advancements. Managerial and policy implementation of market demand on innovation are also discussed.

Business success in the platform economy depends on the right ecosystem strategy and execution

Purpose Ecosystems’ digitally enabled networks that enhance corporate value propositions by linking corporate units, suppliers, distributors, partners, customers and other stakeholders -- have become the engine that drives performance and strategic impact across economies. Article examines which ecosystem strategies are appropriate for firms in various situations. Design/methodology/approach A new IBM Institute for Business Value (IBV) survey of 700 executives involved in decision-making about their organizations’ ecosystem growth and partnering reveals that the companies most focused on ecosystem engagement consistently generate higher growth and more business value. Findings Analysis of the executive responses identified four distinct strategic approaches for ecosystem activity – Accelerate, Expand, Ignite and Reposition. Practical/implications Success is likely only if firms pursue the right ecosystem strategy for their situation, with the right business partners, executed the right way. Originality/value Ecosystems can enhance the value of products or services through both competition and cooperation with partners and rivals. For enterprises battling dislocation and disruption, ecosystems promote agility and resilience and can identify new revenue opportunities. As such, ecosystems have been the essential vehicle for growth and expansion for many corporations.

Public Model of Intellectual Property Management for AR4D-Systems (Agricultural Research for Development)

The paper attempts to define the trends of the intellectual property (ІР) management in the framework of an agrarian economy. The object of the investigation are the controversies of intellectual property relations in the systems of agricultural research for development (AR4D-systems) that testify to the difficulties in ІР management. Taking into account a global trend of changing the correlation of private and public interests to the benefit of the latter in terms of managing intellectual property in AR4D-systems, the paper aims to develop a comprehensive model of intellectual property public management (that guarantees fair balance of interests) and to clarify how to evaluate the integral efficiency of such model. The theoretical basis of the study were existing analytical investigations of the intellectual property policies (conventional policy standard; open innovation policy; mixed policies of combining intellectual property rights regimes). The main obtained result of the study is a general concept of the comprehensive model of intellectual property public management for the AR4D systems based on 5 managing clusters. The integral efficiency monitoring of the proposed model was tested on the example of Ukraine with the help of the methods of multicriteria optimization of the vector criterion. The results show that the integral efficiency of the Ukrainian model is higher than average, but it can be increased by improving the tools of the information and communication support cluster and the cluster of organizational and technical assistance and capacity building such as the availability of the mobilization fund, the availability of the specialized electronic credit and investment platforms, the level of awareness of the users, the number of users of the system's electronic services. The practical value of the obtained results is their strategic impact on a sustainable development policy.

Billionaire space race goes far beyond joyrides

Significance Nine days later, Amazon founder Jeff Bezos (net worth USD208bn) reached 106 kilometres on the New Shepard rocket developed by his space company, Blue Origin. Both say regular rides for paying passengers will commence soon. Impacts At some point a fatal accident is likely; the sooner it happens, the more it will damage the industry. Media coverage of the industry and its founders will fuel resentment over inequality and perceptions of space flight as a useless luxury. Each 'space billionaire' has plans that go beyond space tourism and that will have greater commercial and strategic impact.

Realization of Agricultural Machinery Equipment Management Information System Based on Network

In order to study the role of information technology in the promotion of agricultural development and information in today's social and economic development of the most important strategic impact, on the basis of modern management, this paper investigates and studies the existing agricultural machinery management information system through the application of grey theory, information system engineering, information system utility, and other theories. The results show that a new agricultural machinery equipment management information system is developed through PHP and Mysql databases, and the system data is summarized and analyzed to obtain agricultural machinery management information. Through the experiment, the authors found that ordinary users can inquire about agricultural policies and science and technology through the internet and can also inquire about the scientific and technological schemes of various agricultural development processes.

6. Price and place (managing channels)

This chapter studies the elements of price and distribution, which are important parts of marketing strategy. Pricing is critical in that it directly relates to the revenues generated by the organization and consequently affects its profitability. Pricing also has a strategic impact as it can be used to create competitive advantage in the marketplace by either undercutting the competition or supporting premium positioning statements. Meanwhile, place decisions are about how the product reaches the customers and are therefore about forms of distribution. Distribution can be mass, selective, or exclusive, and can be achieved through direct or indirect channels to market.

Technological Changes in Consumption Strategies in Modern Tourism

The article analyzes the strategic impact of the fourth industrial revolution, Industry 4.0, on the tourism sector of the world economy. The content of technology packages 4.0., the impact of the technological transition on the competitiveness of Russian tourism are described. The relevant resolutions of international tourism organizations are discussed, Megatrends of future tourism. A critical assessment of the main provisions of the Strategy for the development of Russian tourism until 2035 has been made. Examples of implementation of technological and social Megatrends in the world tourism and in the regions of Russia industry are given. The results of research of the world's leading enterprises on the revealing of preferences and wishes of modern tourists, the value of digital services for them, and ways to choose locations are studied. Differences in the expectations and preferences of travelers of different ages are formulated. The parameters of technological features of modern tourists and the list of main studies of technological changes at the present stage of production of tourist products are formed.