The Role of Climatic and Bioclimatic Conditions in the Development of Health Tourism Product

Anatolia ◽  
2003 ◽  
Vol 14 (2) ◽  
pp. 107-126 ◽  
Author(s):  
ELENI A. DIDASKALOU ◽  
PANAGIOTIS NASTOS
Keyword(s):  
Health Tourism ◽  
Tourism Product ◽  
Bioclimatic Conditions

scholarly journals PROMOTION OF SPORTS AND HEALTH TOURISM OF THE OMSK REGION IN SOCIAL MEDIA

2021 ◽  
Author(s):  
K.V. Bazhenova ◽  
◽  
M.V. Malygina
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Health Tourism ◽  
Tourism Product ◽  
Practical Recommendations

The article presents the results of a study on the role of social networks in the development of sports and health tourism in the Omsk region. The study showed the importance of developing a PR strategy in social media for organizations offering a tourism product. Practical recommendations have been developed for promoting sports and health tourism in social networks.

Art-event image in city brand equity: mediating role of city brand attachment

2020 ◽  
Vol 6 (3) ◽  
pp. 491-509
Author(s):  
Deepa Jawahar ◽  
Vinney Zephaniah Vincent ◽  
Anju Varghese Philip
Keyword(s):  
Brand Equity ◽  
Regional Climate ◽  
City Branding ◽  
Content Type ◽  
City Brand ◽  
Mediating Role ◽  
Art Form ◽  
Tourism Product ◽  
Event Image

Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival. Literature indicates that the identity of the entire city would be affected by such tourism products. The purpose of this study is to analyse the influence of the ‘image’ of an Art-event to city branding. The study also examines the mediating role of ‘city attachment’ in the relationship between event image and city brand equity. Design/methodology/approach In all, 432 samples have been collected from visitors to one of the biggest contemporary art events in India – the “Kochi-Muziris Biennale – 2018,” conducted in the city of Cochin, situated in Kerala, the southernmost state of India. Findings Results show that the direct relationship between event image and city brand equity is stronger than the hypothesised path through the mediating role of city attachment. Research limitations/implications This study provides a better understanding of the event image and its importance in creating the host city’s brand equity. It contributes to both the practitioners and tourism researchers. Originality/value This study looks at the event image through functional and affective aspects and its influence on city attachment and city brand equity.

Residents as destination advocates: the role of attraction familiarity on destination image

2019 ◽  
Vol 2 (1) ◽  
pp. 55-74 ◽  
Author(s):  
Muhammet Kesgin ◽  
Rajendran S. Murthy ◽  
Linden W. Pohland
Keyword(s):  
Mixed Methods Research ◽  
Research Strategy ◽  
Destination Image ◽  
Target Market ◽  
Content Type ◽  
Resident Perceptions ◽  
Tourism Product ◽  
Local Residents ◽  
Product Assembly

PurposeEmphasizing the role of residents as destination advocates, the purpose of this paper is to investigate the influence of residents’ familiarity with, and, favorability of attractions on destination image.Design/methodology/approachA mixed methods research strategy was employed using 15 individual in-depth interviews and a survey questionnaire with a sample ofn=364. The study utilizes an attraction familiarity index to classify respondents into four groups based on high, average, and low familiarity and examines the characteristics of each in the relationship between informational familiarity, experiential familiarity, and favorability and destination image.FindingsThe study reveals resident perceptions of attractions within the tourism product assembly framework and illustrates the positive relationship between the residents’ level of familiarity with, and favorability of visitor attractions and destination image. Further, the findings also demonstrate the significant role of demographic characteristics such as gender and length of residency in the area. The study findings suggest that temporary residents can function as destination advocates.Research limitations/implicationsEmployees and students from a prominent northeastern university were sampled, representing local residents and temporary residents respectively. While appropriate and fairly representative of the target market for the research questions in this investigation, more work is required to replicate this study utilizing representative samples across different locations.Practical implicationsEvidence from the study indicates the importance of marketing to residents as they serve as destination advocates. In particular, the residents’ familiarity with and favorability of attractions is critical to positive destination image. The research offers insights into the identification of potential segments of residents that require special attention.Originality/valueLimited existing research investigates the role of residents as destination advocates, especially in the context of destinations that lack a primary tourism attraction but have a well-balanced mix of attractions.

scholarly journals A novel approach of mapping landscape aesthetic value and its validation with rural tourism data

2019 ◽  
pp. 283-301
Author(s):  
Zsuzsanna Lontai-Szilágyi ◽  
Boglárka Bertalan-Balázs ◽  
Bernadett Zsiros ◽  
Mária Vasvári ◽  
Singh Sudhir Kumar ◽  
...  
Keyword(s):  
Ecosystem Services ◽  
Land Cover ◽  
Tourism Development ◽  
Well Being ◽  
Rural Tourism ◽  
Landscape Aesthetics ◽  
Cultural Ecosystem Services ◽  
Aesthetic Value ◽  
Tourism Product

Landscape aesthetic research that emerged from the second half of the 20th century has become increasingly appreciated and popular in the last few decades. There are two main reasons for this. On the one hand, it was recognized the role of landscape aesthetics in land use and environmental planning, management and conservation. On the other hand, its definition among Cultural Ecosystem Services has made it clear that landscape aesthetics has significant impact on human well-being and there is a need to examine it in the concept of Ecosystem Services and, in particular, Cultural Ecosystem Services (CES). The mapping of landscape aesthetics is mostly based on the exclusive evaluation of objective, biophysical landscape factors. The aim of the research was to create the landscape aesthetic map of Hungary with a novel method based on human perception. For this, a questionnaire survey and a GIS approach were used. In order to better understand the role of factors influencing the aesthetic value of the landscape, value maps separately for land cover and elevation that are decisive for the landscape experience were prepared. To validate the results of the maps, and contribute a better understanding of the interrelationship between CES, a certain tourism product was chosen, and the connection between landscape aesthetics and the offer of rural tourism was examined in Hungary and in the Danube Bend priority tourism development area. Our findings show that there is a difference in the results of the objective (GIS-based) and subjective (questionnaire-based) assessment of landscape aesthetic value with the more important role of elevation in the latter. According to our tourism product-based analysis, which represents a niche approach in its kind, landscape values are higher in the areas with rural accommodation. At the same time, based on the results of the Danube Bend region, it can also be concluded that elevation and land cover together are crucial factors in landscapes considered to be the most valuable in aesthetic terms. The most direct practical application of our research is to orientate further tourism development of the new Danube Bend area designated in 2017.

scholarly journals The role of health tourism in reducing the number of occupational diseases and accidents in the mechanical engineering and metalworking sectors in Latvia

2019 ◽  
Vol 297 ◽  
pp. 07007
Author(s):  
Jelena Lukjanova
Keyword(s):  
Occupational Diseases ◽  
Mechanical Engineering ◽  
Manufacturing Industry ◽  
Engineering Industry ◽  
Health Tourism ◽  
Demographic Situation ◽  
Existing Problems ◽  
Metalworking Industry

In order to ensure successful innovative development of Latvian mechanical engineering and metalworking industry, quality of human resources is one of the important task. First of all, it is necessary to name health of people working in the industry. In Latvia a number of occupational diseases increased, with the greatest growth taking place in manufacturing industry, integral part of which is the engineering and metalworking industry. The problem of accidents at work is also urgent, the number of diseases caused by growing stress. Taking into consideration difficult demographic situation in Latvia and the existing problems in labor market, this situation requires special attention. In the article, the author substantiates the importance and prospects of the development of health tourism as an important factor in maintaining the health and working ability of workers in engineering industry.

scholarly journals Brokers and Tours: Selling Urban Poverty and Violence in Latin America and the Caribbean

2019 ◽  
Vol 23 (1) ◽  
pp. 4-14
Author(s):  
Eveline Dürr ◽  
Rivke Jaffe ◽  
Gareth A. Jones
Keyword(s):  
Social Relationships ◽  
Urban Poverty ◽  
Civil Society Organizations ◽  
Power Structures ◽  
Tour Guides ◽  
Tourism Product ◽  
Slum Tourism ◽  
The Caribbean ◽  
Urban Deprivation

This article explores how so-called “slum” tourism commodifies poverty and violence, transforming urban deprivation into a tourism product. In particular, we pay ethnographic attention to the role of brokers who mediate encounters between residents and tourists. The article explores how brokers—tour guides, art curators and civil society organizations—work to mediate power structures and enact a specific representational-performative politics. In so doing, brokers play a key role in aestheticizing and performing poverty and violence and converting disadvantaged spaces into a tourist product. We argue that brokers are vital to the reproduction of existing inequalities and to the formation of new social relationships and subjectivities.

Visitor interactions with hotel employees: the role of nationality

2012 ◽  
Vol 6 (2) ◽  
pp. 173-185 ◽  
Author(s):  
Girish Prayag ◽  
Chris Ryan
Keyword(s):  
Personal Construct ◽  
Personal Construct Theory ◽  
Content Type ◽  
Hotel Employees ◽  
Tourism Product ◽  
Textual Data ◽  
Construct Theory ◽  
Staff Interactions ◽  
Practical Implications

PurposeThis paper aims to report the results of a study into visitor evaluations of interactions with hotel employees in Mauritius. Given that the island's core tourism product is based on luxury resorts, tourist‐hotel employee interactions possess a potential for determining satisfactory or unsatisfactory holiday evaluations on the part of visitors.Design/methodology/approachA sample of 103 visitors is interviewed using a semi‐structured guide comprising open‐ended questions. This approach reflects the lived experiences of guests and helps to better assess the role played by nationality when reporting visitor‐staff interactions. Data are analyzed using both thematic analysis and textual analysis software.FindingsNationality, ethnicity and languages spoken are found to be factors that determine differences in requirements from hotel staff on the part of tourists. Nationality is the strongest discriminator of these requirements.Research limitations/implicationsAs with many examples of qualitative research, the findings are time and place specific. Yet nonetheless, the concepts of personal construct theory permit some generalization.Practical implicationsResort complex staff and management need to note the differences required by guests of different national groupings, and to appreciate that less than warm responses by some clients are not indicative of dissatisfaction.Originality/valueThe paper distinguishes between guests not only on the basis of nationality and ethnicity, but also languages spoken. No similar study relating to resort complexes in Mauritius has been identified. The study also uses two modes of textual data analysis to support the interpretation offered.

scholarly journals A hazai egészségturizmus minőségügyi értékelése

2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár
Keyword(s):  
Tourism Industry ◽  
High Rate ◽  
Thermal Waters ◽  
Health Tourism ◽  
Tourist Destination ◽  
Quality Management Systems ◽  
Wellness Tourism ◽  
Tourism Services ◽  
Outer Environment

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.

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