Towards greater integration in media planning: Decision-making insights from public relations practitioners
Keyword(s):
2008 ◽
Vol 85
(4)
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pp. 735-750
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2016 ◽
Vol 20
(3)
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pp. 215-231
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1973 ◽
Vol 67
(9)
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pp. 415-423
Keyword(s):
1977 ◽
Vol 8
(1)
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pp. 79-98
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2019 ◽
Vol 37
(2)
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pp. 357-376
2016 ◽
Vol 50
(5)
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pp. 469-477
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Keyword(s):
1995 ◽
Vol 21
(4)
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pp. 325-336
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2009 ◽
Vol 21
(3)
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pp. 318-340
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Keyword(s):