Social Media Communicative Action and the Interplay with National Security: The Case of Facebook and Political Participation in Zimbabwe

The public sphere has not been effective and is considered lacking a significant benefit to the development of democracy in Indonesia. The assumption of Habermas (1987) in the theory of communicative action is to consider public sphere that have political influence. Social media as a public sphere through communicative action theory Habermas believes that students are free to communicate with each other. Therefore, there is a need for studies to study which social media is needed to increase student political participation. By using a mixed method, namely discussing quantitative and qualitative to find out the use of social media as a public space through more contemporary political communication. The results show that social media has proven to be effective as a public sphere for students and has become the most important part for the interaction, discussion and political aspirations of students in a country that supports democracy. This can be clearly seen that social media has contributed massively and significantly to the development of universal public sphere, accessible to students without sphere and time limits. The reason is that students can hardly access information and challenge their political aspirations. The more open public sphere for students through social media can increase student political participation through dialogic dialogue and this is a good step for the realization of deliberative democracy in Indonesia. Keywords: Social Media; Public Sphere; Communicative Action

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EFFECT OF DIGITAL COMMUNITY TOWARDS DEMOCRACY PROCESS: DIGITAL PARTISIPATION ANALYSIS IN INDONESIA

Jurnal Good Governance ◽

10.32834/gg.v15i2.123 ◽

2020 ◽

Vol 15 (2) ◽

Author(s):

Alih Aji Nugroho

Keyword(s):

Public Policy ◽

Social Media ◽

Political Participation ◽

Public Space ◽

Rapid Development ◽

Critical Mass ◽

Digital Society ◽

Digital World ◽

Digital Community ◽

The Government

The world is entering a new phase of the digital era, including Indonesia. The unification of the real world and cyberspace is a sign, where the conditions of both can influence each other (Hyung Jun, 2018). The patterns of behavior and public relations in the virtual universe gave rise to new social interactions called the Digital Society. One part of Global Megatrends has also influenced public policy in Indonesia in recent years. Critical mass previously carried out conventionally is now a virtual movement. War of hashtags, petitions, and digital community comments are new tools and strategies for influencing policy. This paper attempts to analyze the extent of digital society's influence on public policy in Indonesia. As well as what public policy models are needed. Methodology used in this analysis is qualitative descriptive. Data collection through literature studies by critical mass digital recognition in Indonesia and trying to find a relationship between political participation through social media and democracy. By processing the pro and contra views regarding the selection of social media as a level of participation, this paper finds that there are overlapping interests that have the potential to distort the articulation of freedom of opinion and participation. - which is characteristic of a democratic state. The result is the rapid development of digital society which greatly influences the public policy process. Digital society imagines being able to participate formally in influencing policy in Indonesia. The democracy that developed in the digital society is cyberdemocracy. Public space in the digital world must be guaranteed security and its impact on the policies that will be determined. The recommendation given to the government is that a cyber data analyst is needed to oversee the issues that are developing in the digital world. Regulations related to the security of digital public spaces must be maximized. The government maximizes cooperation with related stakeholders.Keywords: Digital Society; Democracy; Public policy; Political Participation

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Designing and validating the Social Media Political Participation Scale: An instrument to measure political participation on social media

Technology in Society ◽

10.1016/j.techsoc.2020.101493 ◽

2021 ◽

Vol 64 ◽

pp. 101493

Author(s):

Cato Waeterloos ◽

Michel Walrave ◽

Koen Ponnet

Keyword(s):

Social Media ◽

Political Participation ◽

The Social

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“Mind the gap”: to succeed in marketing politics, think of social media innovation

Journal of Consumer Marketing ◽

10.1108/jcm-10-2017-2409 ◽

2019 ◽

Vol 36 (6) ◽

pp. 806-817

Author(s):

Patrick Amfo Anim ◽

Frederick Okyere Asiedu ◽

Matilda Adams ◽

George Acheampong ◽

Ernestina Boakye

Keyword(s):

Social Media ◽

Factor Analysis ◽

Political Participation ◽

Political Efficacy ◽

Customer Relationship ◽

Political Marketing ◽

Content Type ◽

Young Voters ◽

Mediating Role ◽

The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

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Does social media type matter to politics? Investigating the difference in political participation depending on preferred social media sites

Social Science Quarterly ◽

10.1111/ssqu.13055 ◽

2021 ◽

Author(s):

Cheonsoo Kim ◽

Soobum Lee

Keyword(s):

Social Media ◽

Political Participation ◽

Media Type ◽

The Difference

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Public Response to Online Public Debate in the 2020 Regional Head Election of Ponorogo Regency

Budapest International Research and Critics Institute (BIRCI-Journal) Humanities and Social Sciences ◽

10.33258/birci.v4i1.1749 ◽

2021 ◽

Vol 4 (1) ◽

pp. 1340-1350

Author(s):

Alifa Chandra Kumara ◽

Dian Suluh Kusuma Dewi

Keyword(s):

Social Media ◽

Data Analysis ◽

Political Participation ◽

Public Debate ◽

The Political ◽

Mass Gathering ◽

Public Response ◽

Analysis Techniques ◽

Public Debates ◽

Cross Tabulation

This year, regional head elections were held in the midst of the Covid-19 pandemic so that social media can be used as a means of online campaigns to reduce mass gathering. This research was conducted to see the response of the Ponorogo community in participating in online public debates and to assess people's political participation by analyzing public comments on public debate shows on YouTube and Facebook. The data is processed using the Nvivo12 plus application by using cross tabulation data analysis techniques with manual coding then the results of the data obtained are described and analyzed in accordance with the theory of response and political participation. The data obtained on Facebook and YouTube were 772 responses with details of 357 responses on Facebook and 415 responses on YouTube. The responses given are in the form of positive, negative, and neutral responses. The process of obtaining data on public response is in accordance with the S-O-R response theory (Stimulus, Organism, Response) and the stage of response formation, as well as the political participation of the Ponorogo community is high enough to see the debate shows but the level of activeness in giving responses is less active.

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