scholarly journals Students and Housewives: Differences in Susceptibility to Reference Group Influence

1977 ◽  
Vol 4 (2) ◽  
pp. 102 ◽  
Author(s):  
C. Whan Park ◽  
V. Parker Lessig
Keyword(s):  
Reference Group ◽  
Group Influence

scholarly journals Market Choices Driven by Reference Groups: A Comparison of Analytical and Simulation Results on Random Networks

Entropy ◽  
2021 ◽  
Vol 23 (8) ◽  
pp. 1007
Author(s):  
Michał Ramsza
Keyword(s):  
Theoretical Model ◽  
Reference Group ◽  
Third Party ◽  
Qualitative Behavior ◽  
Reference Groups ◽  
Group Influence ◽  
Simple Theoretical Model ◽  
High Connectivity ◽  
Simulation Results ◽  
Two Equilibria

The present paper reports simulation results for a simple model of reference group influence on market choices, e.g., brand selection. The model was simulated on three types of random graphs, Erdos–Renyi, Barabasi–Albert, and Watts–Strogatz. The estimates of equilibria based on the simulation results were compared to the equilibria of the theoretical model. It was verified that the simulations exhibited the same qualitative behavior as the theoretical model, and for graphs with high connectivity and low clustering, the quantitative predictions offered a viable approximation. These results allowed extending the results from the simple theoretical model to networks. Thus, by increasing the positive response towards the reference group, the third party may create a bistable situation with two equilibria at which respective brands dominate the market. This task is easier for large reference groups.

Reference group influence on binary choices dynamics

2018 ◽  
Vol 41 (2) ◽  
pp. 427-445 ◽  
Author(s):  
Arianna Dal Forno ◽  
Ugo Merlone
Keyword(s):  
Reference Group ◽  
Group Influence ◽  
Binary Choices

Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension

2018 ◽  
pp. 43-65 ◽  
Author(s):  
Subhash C. Mehta ◽  
Ashok K. Lalwani ◽  
Lisa Ping
Keyword(s):  
Perceived Risk ◽  
Reference Group ◽  
Working Women ◽  
Group Influence

Relationship of Reference Group to Perception of Humor

1978 ◽  
Vol 47 (1) ◽  
pp. 143-146 ◽  
Author(s):  
L. W. Buckalew ◽  
K. E. Coffield
Keyword(s):  
Black Males ◽  
Reference Group ◽  
Group Influence ◽  
Black Females ◽  
White Males ◽  
Significant Relationships ◽  
Relationship Of

Psychosocial importance of humor in reduction of anxiety and communication was developed, with specific consideration of group influence on perception of humor. Subjects were 15 black females, 20 white females, 13 black males, and 16 white males. Cartoons depicting seven humorous themes were rank ordered in terms of ‘funniness.’ Group mean ranks were transformed into ordinal integers. Groups applied similar concepts of humor to rankings ( W = .68, p < .05), though rank correlations showed significant relationships only between white females, black females, and white males.

Social Comparison and Informal Group Influence

1976 ◽  
Vol 13 (3) ◽  
pp. 237-244 ◽  
Author(s):  
George P. Moschis
Keyword(s):  
Social Comparison ◽  
Reference Group ◽  
Specific Reference ◽  
Reference Groups ◽  
Group Influence ◽  
Informal Group ◽  
Study Support ◽  
Insight Into

Little is known about the basis on which an individual selects and is influenced by specific reference groups. An attempt is made to explain consumer susceptibility to informal group influence by Festinger's theory of social comparison. The results of the study support hypotheses derived from the theory and offer insight into the determination of reference group influence. Marketing implications of this theory are discussed.

Brand building by associating to public services: A reference group influence model

2006 ◽  
Vol 13 (4-5) ◽  
pp. 353-362 ◽  
Author(s):  
Francisco Guzmán ◽  
Jordi Montaña ◽  
Vicenta Sierra
Keyword(s):  
Public Services ◽  
Reference Group ◽  
Group Influence ◽  
Brand Building ◽  
Influence Model

Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore

2001 ◽  
Vol 14 (1) ◽  
pp. 43-65 ◽  
Author(s):  
Subhash C. Mehta ◽  
Ashok K. Lalwani ◽  
Lisa Ping
Keyword(s):  
Perceived Risk ◽  
Reference Group ◽  
Working Women ◽  
Group Influence

Social Reference Group Influence on Women Buying Behaviour: A Review

2018 ◽  
Vol 9 (2) ◽  
pp. 273 ◽  
Author(s):  
Semila Fenelly Fernandes ◽  
Rajesh Panda
Keyword(s):  
Reference Group ◽  
Group Influence ◽  
Social Reference ◽  
Buying Behaviour
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