Celebrity endorsed music videos: innovation to foster youth health promotion

2018 ◽  
Vol 34 (4) ◽  
pp. 716-725 ◽  
Author(s):  
A J Macnab ◽  
R Mukisa
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Health Messages ◽  
Music Videos ◽  
Youth Health ◽  
Educational Content ◽  
Entertainment Media ◽  
Recorded Music ◽  
Health Promoting Schools ◽  
Health Promoting

Abstract There are calls for innovation in health promotion and for current issues to be presented in new and exciting ways; in addition to creating engaging messages, novel ways to deliver health messaging are needed, especially where youth are the key target audience. When pupils in WHO Health Promoting Schools were asked what health messages would resonate with them, they also identified celebrities as the ‘messengers’ they would be particularly likely to listen to. Expanding on these discussions, the pupils quoted celebrity-recorded music videos containing health and lifestyle messaging as an example of where they had learned from celebrities. Their ability to sing phrases from the songs and repeat key health messages they contained indicated the videos had commanded attention and provided knowledge and perspectives that had been retained. We located on YouTube the video titles the pupils identified and evaluated the content, messaging and production concepts these celebrity-recorded music videos incorporated. All are good examples of the health promotion genre known as education entertainment, where educational content is intentionally included in professionally produced entertainment media to impart knowledge, create favorable attitudes and impact future behaviors. The importance of this genre is growing in parallel with the burgeoning influence of social media. Music videos resonate with youth, and celebrity recordings combine young people’s love of music with their fascination for the aura of celebrity. Hence, producing videos that combine an effective health message with celebrity endorsement offers potential as an innovative conduit for health promotion messaging among youth.

Assessment of the WHO Health Promoting Schools Framework among schools in selected villages of rural Puducherry, South India – a mixed method study

2019 ◽  
Vol 0 (0) ◽  
Author(s):  
Krishnamoorthy Yuvaraj ◽  
Dinesh Kumar ◽  
Shanthosh Priyan ◽  
Lakshminarayanan Subitha ◽  
Gokhale Tanmay ◽  
...  
Keyword(s):  
Health Promotion ◽  
Children And Adolescents ◽  
Qualitative Interviews ◽  
World Health Organisation ◽  
World Health ◽  
Promotion Policy ◽  
Health Promoting Schools ◽  
Health Promoting ◽  
Almost All ◽  
Depth Interviews

Abstract Background The health of children and adolescents can be promoted through schools as they spend most of their time in school. The Health Promoting Schools (HPS) framework provides a set of policies to be followed in schools for improving the health status of school-going children and adolescents. The current study was done to assess this framework among schools in rural Puducherry. Methods Key informant interviews were done with the teachers under the six World Health Organisation (WHO) HPS framework domains to develop an observation checklist for the assessment of schools in the study area. After the survey, in-depth interviews were conducted as an approach to explore the existing health promotion activities, facilitating or hindering factors in the implementation of health promotion framework and suggestions for improving the same. Results A quantitative survey on nine schools showed that almost all the schools were lacking in domains such as health promotion policy, behaviour counselling and mental and social support. Physical education, facilities and policies for nutrition and community collaboration exist in only some of the schools. Qualitative interviews also showed similar findings and most of the teachers suggested to include training for general health emergencies and behaviour counselling. Conclusion The current study showed that most of the schools were lacking in almost all the domains under the HPS framework. Hence, stakeholders at all levels should be made aware of this framework and develop a strategy for uniform implementation of it in all the schools in the region.

scholarly journals O ambiente escolar e as ações de promoção da saúde

Cinergis ◽  
2016 ◽  
Vol 17 ◽  
Author(s):  
Analie Nunes Couto ◽  
William Vinicius Kleinpaul ◽  
Letícia Borfe ◽  
Sheila Cristina Vargas ◽  
Hildegard Hedwig Pohl ◽  
...  
Keyword(s):  
Health Promotion ◽  
School Health ◽  
Health Promoting Schools ◽  
Health Promoting

Objetivo: descrever as ações de promoção da saúde (PS) no ambiente escolar e as dificuldades que permeiam estas ações. Método: trata-se de uma revisão bibliográfica de caráter descritivo em publicações disponíveis na literatura científica sobre o tema, sem restrição de data. Utilizou-se pesquisa em sistemas de busca na internet, como o a Biblioteca Virtual em Saúde, com fontes indexadas nas bases de dados SciELO, LILACS, PubMed. Adotou-se os descritores: Escolas Promotoras de Saúde, Saúde escolar, PS, em português e Health Promoting Schools, School health, Health promotion em inglês. Os artigos foram selecionados pelos títulos e resumos, após, lidos na íntegra e incluídos os com informações sobre o tema. Foram elaboradas categorias temáticas para a discussão dos dados encontrados, articulando-os com referenciais teóricos. Resultados: a PS busca fortalecer a ideia de autonomia dos sujeitos e dos grupos sociais, como um processo social e político, não limitado a abraçar ações direcionadas a fortalecer as habilidades e capacidades dos indivíduos. O ambiente escolar passou a ser reconhecido como apropriado para ações de PS, através de várias iniciativas de Escolas Promotoras da Saúde e do Programa Saúde na Escola, para ampliar os fatores protetores da saúde do escolar. No entanto, têm se destacado ações curativas e assistenciais e, as de PS têm sido confundidas com as de prevenção, influenciadas pelo antigo conceito. As ações apresentam como fragilidade a dificuldade na compreensão do conceito de PS pelos profissionais. Considerações finais: a efetividade da PS é um desafio metodológico e político que possibilita gerar conhecimento de programas adaptados à realidade de cada contexto, com vistas à aplicação de metodologia adequada. Para que as ações se concretizem de forma eficiente e permanente, é necessário o comprometimento de todos os envolvidos, propondo o empoderamento da comunidade escolar em atitudes do cotidiano.

scholarly journals Health Promoting Schools in Poland: an Evaluation of Health Promotion Implementation at Schools with a National Certificate

2018 ◽  
Vol 53 (3) ◽  
pp. 28-38
Author(s):  
Katarzyna Borzucka-Sitkiewicz ◽  
◽  
Katarzyna Kowalczewska-Grabowska ◽  
Keyword(s):  
Health Promotion ◽  
Health Promoting Schools ◽  
Health Promoting

scholarly journals Teachers' opinion about the need for health promotion information

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
R Maceinaitė ◽  
G Šurkienė ◽  
R Sketerskienė
Keyword(s):  
Health Promotion ◽  
Health Information ◽  
Odds Ratio ◽  
Regression Models ◽  
Adjusted Odds Ratio ◽  
Teachers Perceptions ◽  
Logistic Regression Models ◽  
Health Promoting Schools ◽  
Health Promoting ◽  
The Subject

Abstract Background School is the most appropriate place for health promotion of pupils, which enables them to increase control over their health and improve it. Health promotion gives the best results when not only pupils but also their teachers are involved in the process, it is obvious that the success of health promotion depends on the teacher's attitude towards this process and his knowledge in this field. Aim of the study - to assess teachers' perceptions of the need for information on health promotion for themselves and their pupils. Methods 1247 teachers from 110 different schools in Lithuania were surveyed. Estimate of prevalence were calculated at 95% CI, logistic regression models were concluded, 95% CIs of adjusted odds ratio were calculated. Results 44.3% of teachers received sufficient amount of information on health promotion and 43.3% of them wanted more information on this subject. The odds of getting enough information on pupils health promotion were significantly related to teachers education, schools membership in Health Promoting Schools Network (HPSN) and location of school, the odds of wishing to get more information - with age and the subject teacher teaches. The most necessary information for teachers was information about healthy diet. They indicated that this information is most relevant to their pupils. In the opinion of the teachers, their pupils lack information on mental health. 71.6% of teachers were interested in information about health promotion. Interest in this subject was significantly related to gender, the subject teacher teaches and schools membership in HPSN. Conclusions Less than half of the respondents have received a sufficient amount of health promotion information and most of them are interested in this information, so it is important to provide teachers with health information that meets their needs. Providing teachers with health information it is important to take into consideration individual and school characteristics. Key messages Only less than half of teachers received sufficient amount of health promotion information. The majority of teachers were interested in information about health promotion.

scholarly journals Comparative analysis of audience engagement with public health messages across multiple social media sites: Evidence-based recommendations for health communicators (Preprint)

2020 ◽  
Author(s):  
Katja Reuter ◽  
Melissa L. Wilson ◽  
Meghan Moran ◽  
NamQuyen Le ◽  
Praveen Angyan ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Promotion ◽  
Health Education ◽  
Health Messages ◽  
User Engagement ◽  
Goodness Of Fit Test ◽  
Audience Engagement ◽  
The Social ◽  
Click Through Rate

BACKGROUND Public health organizations have begun to use social media to increase awareness of health harms and positively improve health behavior. However, little is known about effective strategies for the digital dissemination of health education messages that ultimately result in optimal audience engagement with the health messages and with links to educational resource(s) specified in those messages. OBJECTIVE The objective of this study was to assess the difference in audience engagement with identical anti-smoking health messages on three social media sites: Twitter, Facebook, and Instagram, and with a referring link to a tobacco prevention website cited in these messages. We hypothesized health messages might not get the same user engagement on these media, although these messages were identical and distributed at the same time. METHODS We measured the effect of health promotion messages about the risk of smoking on users of three social media sites (Twitter, Facebook, and Instagram). We disseminated 1,275 health messages between April 19 to July 12, 2017 (85 days). The messages were distributed in identical form, at the same time, as organic (non-paid) and advertised (paid) messages, each including a link to an educational website with more information about the topic. Outcome measures included (i) message engagement, ie, the click-through rate (CTR) of the social media messages, and (ii) educational website engagement: the click-through rate on the educational website (wCTR). To analyze the data and model relationships, we used mixed effects negative binomial regression, z-statistic, and the Hosmer-Lemeshow goodness of fit test. RESULTS Comparisons between social media sites showed that CTRs for identical anti-tobacco health messages differed significantly across social media (P<.001 for all). Instagram showed the statistically significant highest overall mean message engagement, followed by Facebook, and Twitter. Facebook showed the highest CTR for any individual message as well some of the lowest. However, the message CTR is not indicative of the user engagement with the educational website content. Pairwise comparisons of the social media sites differed with respect to the wCTR (P<.001 for all). Messages on Twitter showed the lowest CTR, but they resulted in the highest level of website engagement, followed by Facebook, and Instagram. We found a statistically significant higher CTR for organic (unpaid) messages compared with paid ads (P<.001). CONCLUSIONS This work contributes to developing a scientific approach to select social media platform(s) for health promotion and increasing transparency of the processes and mechanisms that make digital health education effective. CLINICALTRIAL N/A

scholarly journals Applying Salutogenesis in Schools

2022 ◽  
pp. 295-305
Author(s):  
Bjarne Bruun Jensen ◽  
Wolfgang Dür ◽  
Goof Buijs
Keyword(s):  
Health Promotion ◽  
Young People ◽  
School Setting ◽  
Special Focus ◽  
Children And Young People ◽  
Literature Overview ◽  
Health Promoting Schools ◽  
Key Concepts ◽  
Health Promoting School ◽  
Health Promoting

AbstractThe chapter addresses the health of children and young people in the school setting with a special focus on experiences from Health Promoting Schools (HPS) and selected health promotion projects in schools. On the basis of brief definitions of the salutogenic orientation and the health promoting school model, comparisons will be conducted with regard to key concepts and principles of the two approaches to children’s health. A brief literature overview on the use of salutogenic concepts in relation to schools and health-promoting schools also is presented and discussed.

scholarly journals The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study

10.2196/16212 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e16212
Author(s):  
Elaf Ali Alsisi ◽  
Ahmed Al-Ashaab ◽  
Wadhah Ahmed Abualfaraa
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Technology Acceptance ◽  
Health Information ◽  
Health Messages ◽  
Perceived Usefulness ◽  
Future Research ◽  
Intention To Use ◽  
Health Awareness ◽  
Smart Health

Background Social media has recently provided a remarkable means of delivering health information broadly and in a cost-effective way. Despite its benefits, some difficulties are encountered in attempting to influence the public to change their behavior in response to social media health messages. Objective This study aimed to explore the factors that affect individuals’ acceptance of using social media as a tool for receiving health awareness messages and adapting such content accordingly by developing a smart health awareness message framework. Methods A quantitative method was adapted to validate the hypotheses and proposed framework through the development of a survey based on the technology acceptance model with the extension of other constructs. The survey was distributed on the web to 701 participants from different countries via Qualtrics software; it generated 391 completed questionnaires, and the response rate was 55.8% (391/701). Results Of the 391 respondents, 121 (30.9%) used social media platforms often during the week, and 27 participants (6.9%) did not use social media. In addition, 24.0% (94/391) of the respondents used these platforms to seek health information. On the basis of the results, perceived usefulness (β=.37; P<.001), gain-framed message (β=.04; P<.001), and loss-framed message (β=.08; P<.001) were seen to positively and significantly influence people’s intention to use social media as a means to spread information about health promotion. The proposed smart health awareness message framework identifies 64.2% of the variance in intention to use, 55.4% of the variance of perceived usefulness, and 26.2% of the variance of perceived ease of use. Conclusions This study sheds light on the factors that are associated with people’s intention to use and adopt social media in the health promotion domain. The findings reveal that the intention of using social media for health awareness purposes is positively impacted by the perception of usefulness of social media and the design of health messages. Future research might seek to explore other factors that relate to people’s behavior. This point of view will assist health organizations in developing their health messages more effectively and to be patient friendly.

scholarly journals Health Promotion Facilities In Schools :WHO ‘’Health Promoting Schools Initiative

2015 ◽  
Author(s):  
Jatinder Kaur, ◽  
Sushma K Saini, ◽  
Bhavneet Bharti, ◽  
Surinder Kapoor
Keyword(s):  
Health Promotion ◽  
Health Promoting Schools ◽  
Health Promoting
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