scholarly journals Impact of perceived social norms on farmers’ behavior of cultivated land protection: an empirical analysis based on mediating effect model

Author(s):  
Wenwen Qiu ◽  
Zhangbao Zhong ◽  
Ya Huang

Abstract In this study, the impact of social norms on farmers’ behavior of cultivated land protection and the related mechanism was investigated in terms of direct effect and mediating effect and further verified by logistic and mediation effect estimation of different organic fertilizer application behaviors. An empirical analysis of the data collected from Xiajin County of Shandong, China, revealed that (1) perceived social norms can exert significant and positive effects on the behavior of farmers in cultivated land protection; (2) social norms can stimulate farmers to adopt cultivated land protection behaviors by affecting their related value cognition, risk confidence and skills; and (3) the mediating mechanisms varied in the impact of perceived social norms on different cultivated land protection behaviors, with farmyard manure application being significantly moderated by value cognition, risk confidence and skills, in contrast to a major impact of social network on the application of commercial organic fertilizers. This study enriched the theoretical interpretation of the impact of social norms on farmers’ behavior of cultivated land protection and provided useful information on activation of farmers’ cultivated land protection behavior to promote the sustainable development of agriculture.

Author(s):  
Kunpeng Wang ◽  
Minghao Ou ◽  
Zinabu Wolde

Exploring the elements that affect farmers’ willingness to protect cultivated land is the key to improving the ecological compensation mechanism for cultivated land protection. The purpose of this study was to analyze regional differences in ecological compensation for cultivated land protection, and to explore the influence of different external environments on farmers’ willingness to engage in cultivated land protection. Based on the Profitable Spatial Boundary Analysis theory (PSBA), GIS spatial analysis technology was used to analyze regional space differences and assess ecological compensation for urban and rural cultivated land protection at the micro scale. The results show that the willingness of farmers to participate in cultivated land protection is affected by the external environment and the ecological compensation offered. The trend of the comprehensive benefit of cultivated land protection ecological compensation (B) is “Λ” from the first layer to the third layer. The B value of the urban–rural junction area is the highest value. This shows that the external environment is favorable for ecological compensation in this area, which has a positive effect on farmers’ willingness to protect cultivated land. B < 0 in the first and third layer, which has a depressant effect on farmers’ willingness to protect cultivated land. The study results contribute to the understanding of the impact of regional differences in the external environmental on ecological compensation and farmers’ willingness to engage in cultivated land protection.


2021 ◽  
Vol 12 ◽  
Author(s):  
James O. Norton ◽  
Kortnee C. Evans ◽  
Ayten Yesim Semchenko ◽  
Laith Al-Shawaf ◽  
David M. G. Lewis

COVID-19 has had a profound negative effect on many aspects of human life. While pharmacological solutions are being developed and implemented, the onus of mitigating the impact of the virus falls, in part, on individual citizens and their adherence to public health guidelines. However, promoting adherence to these guidelines has proven challenging. There is a pressing need to understand the factors that influence people’s adherence to these guidelines in order to improve public compliance. To this end, the current study investigated whether people’s perceptions of others’ adherence predict their own adherence. We also investigated whether any influence of perceived social norms was mediated by perceptions of the moral wrongness of non-adherence, anticipated shame for non-adherence, or perceptions of disease severity. One hundred fifty-two Australians participated in our study between June 6, 2020 and August 21, 2020. Findings from this preliminary investigation suggest that (1) people match their behavior to perceived social norms, and (2) this is driven, at least in part, by people using others’ behavior as a cue to the severity of disease threat. Such findings provide insight into the proximate and ultimate bases of norm-following behavior, and shed preliminary light on public health-related behavior in the context of a pandemic. Although further research is needed, the results of this study—which suggest that people use others’ behavior as a cue to how serious the pandemic is and as a guide for their own behavior—could have important implications for public health organizations, social movements, and political leaders and the role they play in the fight against epidemics and pandemics.


2021 ◽  
Vol 13 (18) ◽  
pp. 10043
Author(s):  
Qian Zhou ◽  
Shuxiang Wang

In the face of an external environment featuring a high level of risk, multiple changes, and high uncertainty, the supply chain’s emergency replenishment, collaborative management, regulation of organic commodity, and low-cost rapid response will promote its’ sustainable growth and development, which is necessary for today’s economic development. The digitization and flexibility of the supply chain are of great value in obtaining the sustainable development of the supply chain. When dealing with an uncertain environment and market risk, current supply chain flexibility not only functions through its internal organizational flexibility, but also through collaborative creation and an extended supply chain network which will proactively form a replenishment supply sub-chain driven by the need for change responsiveness. This article constructs an associated model consisting of digitization, supply chain flexibility, and sustainability using an empirical analysis method to explore the implicit correlation of these factors. The analysis results of the mediating effect model show that both digitization and flexibility have significant positive effects on the sustainable development of the supply chain. Collaborative knowledge creation and supply chain flexibility play multiple mediating roles while market uncertainty positively moderates the impact of supply chain flexibility on supply chain sustainable development.


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