Conclusion
The deregulation of the airwaves by the Jimmy Carter administration, combined with the advent of cable broadcasting, allowed the resurgence of politically conservative radio in the late 1970s and 1980s. A new generation of religious broadcasters—including Jerry Falwell and Pat Robertson—used radio and television to become household names. Indeed, it was while organizing to protect broadcasters from the Fairness Doctrine that the idea to create the “Moral Majority” came to Falwell. Also, radio broadcasting was the preferred way that former California Governor Ronald Reagan kept up his political brand as he prepared to run for president in 1976 and 1980. In the four decades since, right-wing talk radio has profoundly influenced national politics, but those tempted to call for a return to Fairness Doctrine–style regulation would do well to bear in mind Donald Trump’s expressed desire to challenge broadcasting licenses for critical journalistic outlets like NBC News.