Washoku, Far and Near

2018 ◽  
Author(s):  
Theodore C. Bestor
Keyword(s):  
Cultural Heritage ◽  
Soft Power ◽  
Nation Branding ◽  
State Agencies ◽  
Conceptual Category

This chapter analyzes the politics of cultural heritage and gastrodiplomacy, or official efforts at “edible nation branding” designed to increase trade, tourism, and national soft power. It explains how and why most Japanese conceive of washoku as a conceptual category in contrast with yōshoku, or Euro-American cuisine. Tracing Japan's pursuit of a UNESCO designation for washoku as an intangible cultural treasure, the chapter details how officials sought the award for both foreign recognition and to encourage the domestic public to consume more traditional foodstuffs. It also describes how a failed earlier effort to strictly regulate Japanese restaurants abroad, ridiculed as “the sushi police,” has led state agencies to adopt softer and more inclusive campaigns to promote washoku.

Maximising Soft Power: the Role of Digital Diplomacy in Building Trust with Nation-Branding

2021 ◽  
Vol 1 (2) ◽  
pp. 1-19
Author(s):  
Jess Gosling
Keyword(s):  
Crucial Role ◽  
Soft Power ◽  
Driving Force ◽  
Public Diplomacy ◽  
Essential Role ◽  
Nation Branding ◽  
Building Trust ◽  
The Creation ◽  
Digital Diplomacy

Perceptions of attractiveness and trustworthiness impact the prosperity and influence of countries. A country's soft power is not guaranteed. Countries have their brands, an image shaped by the behaviour of governments, by what they do and say, whom they associate with, and how they conduct themselves on the global stage. Increasingly, digital diplomacy plays a crucial role in the creation and application of soft power. This paper argues that digital diplomacy is increasingly vital in the articulation of soft power. Digital diplomacy is a new way of conducting public diplomacy, offering new and unparalleled ways of building trust with previously disengaged audiences. Soft power is now the driving force behind reputation and influence on the global stage, where increasingly digital diplomacy plays an essential role.

Soft Power Effectiveness: Problem of Evaluation

2015 ◽  
pp. 48-58
Author(s):  
E. Kharitonova
Keyword(s):  
Soft Power ◽  
Point Of View ◽  
State Agencies ◽  
Practical Application ◽  
Theoretical Understanding ◽  
Policy Makers ◽  
The Past ◽  
Focus On Results ◽  
Need To Evaluate ◽  
Power Concept

The article focuses on the task of measuring and evaluating a state's soft power. While the soft power concept developed by Joseph Nye is currently widely accepted and used, its theoretical understanding and practical application remains challenging. Both international relations scholars and those responsible for soft power in governmental and non-state agencies are looking for the tools to assess their work and the country's standing in the world in terms of soft power. As the author of the concept and other researchers noted, evaluation and measurement may be difficult due to the number of influencing factors including the use of hard power that can overshadow soft power efforts, and also because soft power efforts can bring results only in a distant period of time. However, in response to the researchers' and policy makers' need to evaluate, measure and compare soft power related parameters, a number of international ratings evolved during the past several years, such as various ratings of soft power, nation brands, countries' reputation and presence. At the same time, such rankings have several weaknesses. First of all, they present mainly the western point of view which focuses on the parameters important for western audiences and may overlook characteristics important for other, non-western cultures. They also may be subjective due to financial reasons. Besides that, while some of the ratings aim to evaluate resources or assets of nations' soft power, other focus on results like influence or reputation. Evaluation of instruments used to enhance a country's soft power and their effectiveness is also important. In many cases, even significant resources of soft power do not guarantee strong positions in this context. Comparing certain countries' positions in different ratings helps to understand a country's standing in terms of soft power, identify strong sides and analyze whether a state's soft power potential transforms into the desired outcomes.

Understanding the Mood of International Millennials Towards India

2019 ◽  
pp. 19-42
Author(s):  
Soumik Parida
Keyword(s):  
Focus Group ◽  
Soft Power ◽  
Nation Branding ◽  
Cultural Groups ◽  
Power Study ◽  
Focus Group Research ◽  
Indian Cinema ◽  
Group Research ◽  
Different Cultures

This chapter explores what triggers international millennials moods in relation to India and its cultural attributes. The theoretical undertaking related to nation branding and soft power study was used as a basis for this research. In the light of the discussion carried out in the chapter, key Indian cultural attributes were briefly discussed. The major cultural attributes extensively discussed during this research were related to Indian cinema, Indian cuisine, religion, spirituality, and yoga. Twenty-two international millennials belonging to four different cultural groups were selected for the focus group research. Their perceptions about India brought out interesting insights in understanding how to promote India among different cultures.

Conclusion

2020 ◽  
pp. 165-186
Author(s):  
Dennis Lo
Keyword(s):  
Soft Power ◽  
Nation Branding ◽  
Cultural Identities ◽  
Experience Economy ◽  
National Brands ◽  
The Chinese Dream ◽  
Location Shooting ◽  
Sociocultural Processes ◽  
Public Cultures ◽  
Contemporary Development

This chapter interrogates the geopolitical implications of a contemporary development in the region’s media industries — the institutionalization of location shooting into modes of nation branding that commoditize cultural signs in line with the states’ soft power objectives. Drawing from examples of recent location-shot film and media, including En Chen’s Island Etude, Chi Po-lin’s Beyond Beauty, and Zhejiang TV's Keep Running, I demonstrate how location shooting since Taiwan’s membership in the WTO has been institutionalized within the discursive contours of the “Love Taiwan” movement, a process which can be compared with the PRC’s marketing of the “Chinese Dream” to domestic tourists via convergent and place-based film and televisual media. While the resulting national brands could not appear more different, these discourses operate on the shared assumption that for place identities to be readily consumable and exportable, they must be coherent within a global “experience economy” that circulates images of distinctive yet fixed cultural identities. This reduction of place into readily consumable cultural signs can be contrasted with the enigmatic representation of Shanghai found in Jia Zhangke's I Wish I Knew, which fashions on-screen Doreen Massey’s notion of the “progressive place,” a poststructuralist reinterpretation of place that focuses on conflicting sociocultural processes that imbue spaces with richly layered meanings. Building on Massey's concept of the progressive place, this chapter argues that location-shot film and media in China and Taiwan, more than offering diversely themed experiences, have untapped potential in cultivating alternative public cultures through reflexive, minor, and performative modes of place making.

scholarly journals India’s Public Diplomacy in the Twenty-First Century: Components, Objectives and Challenges

2020 ◽  
Vol 76 (1) ◽  
pp. 24-39
Author(s):  
Arijit Mazumdar
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Nation Branding ◽  
First Century ◽  
International Exchange ◽  
International Broadcasting ◽  
Policy Goals ◽  
Twenty First Century ◽  
Rising Power

In recent years, several countries have made sustained efforts to project their ‘soft power’ abroad. Public diplomacy has been an important tool for this purpose. Public diplomacy involves activities usually undertaken by a national government to inform and influence foreign public opinion and attitudes in order to advance its foreign policy goals. Such activities include ‘nation-branding’, diaspora outreach, digital engagement, international broadcasting, and international exchange programmes, all of which are designed to promote a positive image and reputation of the country to a global audience. This paper discusses the role of public diplomacy in the service of India’s foreign policy goals during the twenty-first century. The practice of public diplomacy helps the country achieve two significant objectives. First, it helps allay any active or dormant fears within the international community about India as a rising power. Second, it helps India compete with other countries as it seeks to boost foreign tourist arrivals, attract foreign investment and secure new markets for its exports in an era of globalisation. This paper also briefly discusses some of the challenges associated with India’s use of public diplomacy.

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