Impact of Mood of the Millennial Customers on Purchase of Apparels Online

In today's scenario, the millennials are keen towards the mobile technology wherein they expect to use the best of it in all aspects of their lives. Online channels help the millennials to enhance their shopping experiences by taking a glance at the reviews, ratings, value, and pricing of the products. This can be attributed to the streamlined services coupled with the free trials and delivery, and additional discounts offered by the apps. But, at the same time, how their mood affects their decision is still a question. For instance, if the consumers are in a good mood, they are likely to shop more. However, if they are in a low mood, they might not shop for anything. This study includes the mind and mood analysis of the young millennial consumers while shopping for apparels online. The study will involve in-depth interviews of 21 customers. The analysis will be done through the Leximancer tool. Additionally, this chapter would help the retailers understand the range of mood, which the customers display while purchasing apparels online and accordingly devise their strategies.

Consumer Buying Behavior of Budding Musicians Between 15 and 25 Purchasing Guitars in Pune

The earth-shattering effect of Rock and Roll on popular music put guitars on the map. Buying behavior of a guitar (instrument) is relatively a nascent topic in academic literature, although listening to and playing music itself has been an important part of human culture for centuries. Thus, the primary objective of this study is to investigate consumer buying behavior of budding musicians between the ages of 15 and 25, purchasing guitars in the city of Pune. The study ended up providing a significant insight into the mind of a budding musician while purchasing a guitar. All of this has helped shape the buying behavior of a potential consumer. Surprisingly, family influence has been low for most people since they have been quite sure while making a purchase.

Understanding How Behavior Plays a Role in Purchasing Dog Food in Bombay

It has been noticed that there has been an increase in the number of families adopting dogs as pets in the urban areas on India. Dogs among all other pets are considered the most loyal and unconditionally loving animals. However, maintaining a dog is not as simple as it may seem. One of the most important factors that contribute to the wellbeing of a dog is the nutritious food consumed by the dog. This research paper aims to understand the behavior that influences the purchase of dog food in Mumbai city. The goal is to comprehend the preferences and the buying pattern of dog food consumed in Mumbai. To undertake this research, 15 in-depth interviews were conducted, of people who own dogs; belong to the middle and upper-class families in the city of Mumbai. Dog owners indulge in a lot of reading and research to make sure that they give the right form of nutrition to their dogs. This research threw light on the purchase behavior of dog food consumed in Mumbai.

Understanding the Mood of International Millennials Towards India

This chapter explores what triggers international millennials moods in relation to India and its cultural attributes. The theoretical undertaking related to nation branding and soft power study was used as a basis for this research. In the light of the discussion carried out in the chapter, key Indian cultural attributes were briefly discussed. The major cultural attributes extensively discussed during this research were related to Indian cinema, Indian cuisine, religion, spirituality, and yoga. Twenty-two international millennials belonging to four different cultural groups were selected for the focus group research. Their perceptions about India brought out interesting insights in understanding how to promote India among different cultures.

The Impact of Indian Consumer's Mood on Their Perception for the Jewelry Brand Tanishq

India's fascination with jewelry goes way back to 5000 years with gold being the widely preferred choice for ornamental and investment purposes. Seventy-five percent of the Indian gold market is currently dominated by non-branded players. The existence of age-old loyalty towards family jewelers made it difficult for branded jewelers to break through the market. Hence, this research paper attempts to examine the consumer's perception towards one of the biggest brands in Indian jeweler Tanishq. Being a TATA brand, it is immediately associated with the respect that the brand brings with it, creating great brand salience. Tanishq penetrates varied cultures and life stages to deliver efficient customer service, garnering loyalty. However, Tanishq has positioned itself as a premium brand, commanding high making charges for its designs, which tends to alienate certain classes of society, and its sub-brands are overshadowed by the parent brand. With exemplary designs and customer service, Tanishq does make a mark on the Indian population, making it an aspirational brand.

Role of Tablets as Mood Elevators in the Perception Towards Green Schools

A green school basically integrates nature into school (mainly through academics, operations, and student/teacher and community engagement) with incorporated natural substance to school educational module. The sole purpose of green schools is to inculcate healthy and nature friendly initiatives with integrated environmental course content in school curriculum. Research shows that environmental training and education might enhance a normal learner's classroom execution and diversified impact on individual's personality as environmental knowledge can make ordinary learners extraordinary. Green schools aim at decreasing the drop-out rate in schools by introducing environmental education as an interesting subject with aspects of learning by doing. Students of Class 6th, 7th, and 8th standard use tabs/tablets for submitting their assignments, tests, and quiz/assessment exams enabling them to be tech-savvy generation. This research will address this issue through a qualitative research and in-depth interviews of students of different green schools of Gujarat.

Understanding the Effect of Cultural Factors on Consumers Moods While Purchasing Gold Jewelry

The researchers believe that the category of gold jewelry is evolving rapidly and has a lot of potential. Delving deeper into the topic will give a more holistic understanding of how marketers can target the Indian jewelry segment better. Understanding the patterns of buying behavior of gold jewelry consumers will help the researchers derive insight on how to market gold better. The way things currently pan out show the great role of promotional activities in the business of marketing gold jewelry. Through various sources and various ways big business establishments in gold jewelry are creating awareness on their brand. There are various promotional activities followed by jewelry shops for attracting new consumers and also for satisfying their existing consumers. Advertisements are of various types and still play a significant role as a promotional strategy especially in the gold jewelry market. The regional factors greatly influence it.

A Study on Consumer Satisfaction Towards Apple Smartwatches

The focus of the present study is to gain knowledge about the different types of smartwatches with the help detailed mind and mood analysis of the consumers based on the factors influencing the consumers to prefer the Apple brand including the social and cultural factors and the problems faced by them on using other brands. Mind and mood analysis of the consumers included the understanding of social and cultural complexities during the process of buying the product and the post-purchase behavior. The process of buying a smartwatch started form exposure to a stimulus depending on the need and wants of the consumers and the attention was drawn. The learning process of the consumers about the brand or the product which later creating a perception in their minds, developing positive or negative attitude, resulting in a conative behavior, eventually resulting in the purchase of the product and may also result in the repeat purchase, leading to a habit formation, which later reinforce in brand preference, resulting in brand loyalty.

Understanding the Effect of Features on the Buying Mood of Consumers in the Passenger Vehicle Segment

Indian automobile industry has always been perceived with the notion of mileage sells and nothing else. There has been a lot of study and research on the Indian automobile market, wherein the researchers have worked on the buying behavior in various sectors and segments of the Indian automobile market. These researches include buying and sales trends as per models, fuel efficiency, and moreover, lately these researchers are based on driving forces and key factors affecting the sales of passenger cars in India. For the mix of consumers, the authors targeted a bunch of automobile enthusiasts, some of “status”-based buyers and totally convenience and need-based buyers. Leximancer was used to analyze the result of these interviews, leading to conclusions on the topic. Features being the base of the argument here, the authors looked ahead to find the key factors that change the mind of a buyer and found that even among influencers and purchasing decision, these are features and unique feel of the car.

Does Social Media Enhance Brand Fandom?

In the present day, social media has highly affected the fan culture and fandom for brands. Brands have their fandom, especially luxury brands. The current study aims to explore the influence of social media in enhancing brand fandom through two factors under social media: interaction and usage. Further, the study also seeks to explore the influences of brand fandom on brand loyalty and online purchase intention. The study will undersign the importance of interactions on social media sites to understand the influence of social media on in shaping and reshaping the perception of brands in their mindsets and developing a love for them. Perceptual responses will be gathered from 232 undergraduate and postgraduate students (aged 17-27 years) studying in an Indian private university and subsequently analyze using partial least square. The study seeks to find a relationship between the influence of social media interaction and social media usability on brand fandom. The proposed relationships have been tested using SPSS 17 for Windows.