Foundation Concepts
• Why is communication a risky undertaking? • When do computer users find themselves at a loss for words? • Why does it matter that words go together in pairs? • Are there words that are never spoken? • Can someone know a great deal about a word without understanding it? . . . This chapter begins to shed some light on fundamental issues connected to language. It explores the above questions and introduces some conceptual distinctions that will help in understanding the more specific, applied notions considered in parts II and III. The core concepts are communication, function, and meaning, and these are explained along with other important related terms. Grammar is discussed in a communicative perspective, and language is set in the context of other modes of communication and in relation to reality (a philosophical issue, tackled here strictly from an applied language angle). Most of us know that the language we speak, English, for example, is not really one language but many—due to regional variations, for instance. Most people are also aware of qualitative differences: “good” and “bad” English. This value judgment is the basis of what can be described as a prescriptive attitude to language. “Correct” spelling, punctuation, and grammar immediately spring to mind. The prescriptive view has it that there are certain standards and conventions to be maintained, in order to protect or preserve the language or for the sake of good communication. Accuracy, consistency, and avoidance of jargon are often quoted as qualities of English that enhance communication. Advice on how to achieve these qualities can be found in “guides to style and usage,” such as Gowers (1954). Cameron (1996) is a recent academic work that discusses the issue of “correct” language in a balanced way. Although advocating “correct” usage, some of the style guides stress the fact that they are against pedantry or language dictatorship. This more liberal approach to language correctness is a relatively recent development. Simon Jenkins notes that: “Guidance that might once have been mandatory is often now permissive”.