According to Gill (2017), the present era of electronic revolution is one in which social media has become a means to an end in political sphere communication. Today, political marketing and advertising for persons seeking elective posts analyze, develop, execute and manage campaigns as a way of driving public opinion (Laing & Khattab, 2016). Social media provides a platform on which one can engage with the so-called connected generation. If the November 2016 elections are anything to go by, Twitter proved to be the medium of choice for citizens to engage and consume political content (Le et al., 2017). Ideally, tweets formed the basis of facilitating user engagement through the provision of content and newsbreaks. By extension, the mentioned discussions would influence the political discourse while establishing the capacity to determine the events of mainstream media. This study seeks to establish social media usage by President Donald Trump before and after his election. An understanding of such trend is essential in inferring as to whether Social media, in this case Twitter, plays a role in the current political spheres by promoting influence of a given aspirant. This stems from various studies that have stated that there is an association between social media use and an aspirant’s influence of the connected generation who are especially the youths. For instance, a thesis by Hwang (2016) observed that President Trump’s Twitter usage contributes to his political poll success which he associates with a reflection of his personality in the media use. This was also observed by Lilleker, Jackson, Thorsen and Veneti (2016) who stated that President Trump’s media use contributed to his election. It would hence be essential to understand President Trump’s nature of usage of Twitter. Allcott and Gentzkow (2017) conducted a study in which they observed use of fake news to influence people into certain political alignments. Twitter was also observed as one of the channels through which fake news was distributed. This study might help to create a foundation under which more studies can be done to determine the association of social media with other issues facing the society such as fake news and environment issues and their role on presidential elections. It would also be worth noting that there has been high politicization of President Trump’s use of Twitter especially during his Campaigns. This study would hence help to infer whether there is a change in this factor after his election.