The Message Is the Medium

2020 ◽  
pp. 438-454
Author(s):  
Juan Miguel Aguado ◽  
Inmaculada J. Martínez
Keyword(s):  
Instant Messaging ◽  
Research Literature ◽  
Short Message ◽  
Critical Approach ◽  
Mobile Platforms ◽  
Expansion Strategy ◽  
Research Fields ◽  
Complementary Role ◽  
Message Service ◽  
The Impact

In the early development of the smartphone ecosystem, Mobile Instant Messaging applications were to play a complementary role to that of the Short Message Service. The evolution of mobile platforms, however, has pushed them far beyond the limits of individual single-message functionalities. Thanks to their unprecedented adoption, chat apps have contributed to changing the fabric of everyday mobile-mediated interactions. They also play a crucial role in the expansion strategy of social media–related mobile ecosystem players. The functional evolution of chat apps and their social adoption is a complex and multifaceted phenomenon, with communicational, symbolic, economic, and social-structural implications. On the basis of the limited research literature and reports on chat apps in the mobile communication environment, this chapter examines the recent evolution of mobile messaging apps in a fivefold dimension that marks out different but complementary research fields: (1) the affordances derived from their growing functional complexity, (2) the impact of this functional diversification in mobile-mediated social interaction dynamics, (3) the increasing interest of chat apps as a flow for media and marketing communications, (4) their growing importance in the mobile platform ecosystem, and (5) the critical approach to mobile instant messaging as a new form of affect-based free labor.

The Role of Mobile Phone Technology in Resolving Communal Conflicts in Mandera County, Kenya

2020 ◽  
Vol 4 (2) ◽  
pp. 69-80
Author(s):  
Mohamed Ibrahim Eymoi ◽  
Patrick Mbataru
Keyword(s):  
Social Media ◽  
Conflict Resolution ◽  
Mobile Phone ◽  
Short Message Service ◽  
Instant Messaging ◽  
Video Conferencing ◽  
Short Message ◽  
Mobile Phone Technology ◽  
Message Service

The unprecedented global adoption of information and communication technologies (ICTs) is rapidly changing the way people are communicating in solving problems. For several years now, the role of ICTs has become important in the way people construct their relationships in conflict resolution. Yet little is known on the dynamism of this interaction. It is not clear how mobile technology has contributed toward conflict resolution, and this study will contribute to the knowledge on the role of mobile telephones in conflict resolution. The purpose of this study was to explore how the mobile phone technology contributed in resolving communal conflicts in Mandera County, Kenya. This study was guided by three theories: conflict transformation theory, diffusion of innovations theory and social representation theory. The conflict Tansformation Theory is adopted as the main theory of analysis.  The main idea of this theory is transforming negative conflict into constructive conflict, deals with structural, behavioural and attitudinal aspects of conflict. This study adopted a descriptive survey. The population for this study consisted of 301 employees in ICT and security department where stakeholders in technology and security sectors and the public. Primary and secondary  data was analysed according to the objectives. Primary data was derived from questionnaires formulated to target employees in ICT and security department. The data analysis included qualitative and quantitative techniques.  Qualitative data was summarized and categorized according to common themes and was presented using frequency distribution tables, graphs and charts. Content analysis was used mostly to arrive at inferences through a systematic and objective identification of the specific messages. The quantitative data collected was analyzed using descriptive statistics. The results confirmed that short message service, social media plateform, instant messaging applications, and video conferencing play a role in resolving communal conflicts in Mandera County. The study concludes that Short Message Service, Social Media Platforms and Instant Messaging Applications can be used conflict such as communal conflicts. Video Conferencing can be used to solve conflict such as relationship conflict, arises from differences in personality, style, matters of taste, and even conflict style as well as conflict in the workplace like task conflict. County government of Mandera must come up with ways of incorporating mobile phone technologies such as Short Message Service, Social Media Platforms, Instant Messaging and Video Conferencing on matters conflict resolution. The study recommends that the County Government of Mandera in collaboration with the National Government need to come up with agencies to regulate the use of social media as a medium to communicate in times of conflict since they are sometimes prone to misuse.

The use of emoji to establish student wellbeing: does the image reflect the reality?

2022 ◽  
pp. 1-5
Author(s):  
Jenny Callender ◽  
Pete Bridge ◽  
Flora Al-Samarraie ◽  
Daniel Blair
Keyword(s):  
Online Survey ◽  
Survey Methods ◽  
Rapid Assessment ◽  
Mental Wellbeing ◽  
Short Message ◽  
Professional Students ◽  
Support Strategies ◽  
Message Service ◽  
The Impact ◽  
Gathering Data

Abstract Introduction: The impact of COVID-19 social restrictions on mental wellbeing of health professional students during placement is largely unknown. Conventional survey methods do not capture emotional fluctuations. Increasing use of smartphones suggests short message service (SMS) functionality could provide easy, rapid data. This project tested the feasibility and validity of gathering data on Therapeutic Radiography student mental wellbeing during clinical placement via emoji and SMS. Methods: Participants provided anonymous daily emoji responses via WhatsApp to a dedicated mobile phone. Additional weekly prompts sought textual responses indicating factors impacting on wellbeing. A short anonymous online survey validated responses and provided feedback on the method. Results: Participants (n = 15) provided 254 daily responses using 108 different emoji; these triangulated with weekly textual responses. Feedback concerning the method was positive. ‘Happy’ emoji were used most frequently; social interaction and fatigue were important wellbeing factors. Anonymity and opportunity to feedback via SMS were received positively; ease and rapidity of response engendered engagement throughout the 3-week study. Conclusions: The use of emoji for rapid assessment of cohort mental wellbeing is valid and potentially useful alongside more formal evaluation and support strategies. Capturing simple wellbeing responses from a cohort may facilitate the organisation of timely support interventions.

Integrating Mobile Marketing into the Marketing Communication

2010 ◽  
pp. 417-426
Author(s):  
Süphan NASIR
Keyword(s):  
Mobile Communications ◽  
Relevant Literature ◽  
Mobile Marketing ◽  
Short Message ◽  
Marketing Communication ◽  
Mobile Platforms ◽  
Mobile Channel ◽  
Wide Range ◽  
Message Service ◽  
Wireless Application

With the increasing growth and sophistication of mobile communications, companies integrate the mobile channel into their marketing communication and campaigns. Companies are able to execute very different and creative mobile marketing campaigns by using a wide range of mobile platforms such as Wireless Application Protocol (WAP), Short Message Service (SMS), and Multimedia Message Service (MMS). The purpose of this chapter is to review and exemplify the concepts, objectives, strategies and promotional tactics associated with mobile marketing campaigns; so that the review of relevant literature and exemplification of mobile marketing campaigns provide an insight into the nature of mobile marketing campaigns.

scholarly journals Impact of Pre-appointment contact and Short Message Service alerts in reducing ‘Did Not Attend’ (DNA) rate on rapid access new breast clinics: A DGH perspective

2020 ◽  
Author(s):  
Pasupathy Kiruparan ◽  
Nanthesh Kiruparan ◽  
Debasish Debnath
Keyword(s):  
Short Message Service ◽  
District General Hospital ◽  
Short Message ◽  
Breast Clinic ◽  
North West ◽  
Rapid Access ◽  
The North ◽  
Message Service ◽  
Sms Reminders ◽  
The Impact

Abstract Background: Failure to attend the clinic without prior intimation, known as “Did Not Attend” (DNA) is a significant global issue. There have been no published studies attempting to reduce DNA rates in breast clinics. We aimed to assess the impact of contacting patients prior to clinic attendance and Short Message Service (SMS) reminder on DNA rates in rapid access new breast clinics, evaluate ‘Could Not Attend’ (CNA) rate, and explore any correlation between age, sex, clinic days and sessions.Methods: Initially, DNAs at the rapid access new breast clinic between 01/04/2018 and 31/03/2019 at a district general hospital in the North-West of England was assessed (Cycle 1). Changes were introduced in terms of contacting patients prior to offering appointments, followed by SMS reminders nearer the clinic dates. Subsequently, DNA was reassessed between 01/10/2019 and 31/03/2020 (Cycle 2). Results: Following implementation of changes, DNA rate reduced from 8.2% to 4.1% (p<0.00001). CNA rates were 0.9% (Cycle 1) and 1.1% (Cycle 2) [p=0.36]. Evening clinics had the lowest DNA rates throughout. DNA patients in cycle 2 were significantly older than those in cycle 1 (p=0.002). Conclusions: Contacting patients prior to clinic appointments and sending SMS reminders helped reduce DNA rates significantly in rapid access new breast clinics. Scheduling clinic sessions with least DNA rates, such as evening clinics, should be contemplated. One should be cautious of Mobile phone technology that conveys SMS, which can potentially disadvantage the older age group. This model could be considered across the board to improve DNA rates.

Integrating Mobile Marketing into the Marketing Communication

E-Marketing ◽  
2012 ◽  
pp. 1221-1239
Author(s):  
Süphan Nasir
Keyword(s):  
Mobile Communications ◽  
Relevant Literature ◽  
Mobile Marketing ◽  
Short Message ◽  
Marketing Communication ◽  
Mobile Platforms ◽  
Mobile Channel ◽  
Wide Range ◽  
Message Service ◽  
Wireless Application

With the increasing growth and sophistication of mobile communications, companies integrate the mobile channel into their marketing communication and campaigns. Companies are able to execute very different and creative mobile marketing campaigns by using a wide range of mobile platforms such as Wireless Application Protocol (WAP), Short Message Service (SMS), and Multimedia Message Service (MMS). The purpose of this chapter is to review and exemplify the concepts, objectives, strategies and promotional tactics associated with mobile marketing campaigns; so that the review of relevant literature and exemplification of mobile marketing campaigns provide an insight into the nature of mobile marketing campaigns.

scholarly journals Impact of Pre-appointment contact and Short Message Service alerts in reducing ‘Did Not Attend’ (DNA) rate on rapid access new patient breast clinics: A DGH perspective

2020 ◽  
Author(s):  
Pasupathy Kiruparan ◽  
Nanthesh Kiruparan ◽  
Debasish Debnath
Keyword(s):  
Short Message Service ◽  
District General Hospital ◽  
Short Message ◽  
North West ◽  
Mobile Phone Technology ◽  
Rapid Access ◽  
The North ◽  
Message Service ◽  
Sms Reminders ◽  
The Impact

Abstract Background: Failure to attend the clinic without prior intimation, known as “Did Not Attend” (DNA) is a significant global issue. There have been no published studies attempting to reduce DNA rates in breast clinics. We aimed to assess the impact of contacting patients prior to clinic attendance and Short Message Service (SMS) reminder on DNA rates in rapid access new patient breast clinics, evaluate ‘Could Not Attend’ (CNA) rate, and explore any correlation between age, sex, clinic days and sessions.Methods: Initially, DNAs at the rapid access new patient breast clinics between 01/04/2018 and 31/03/2019 at a district general hospital in the North-West of England was assessed (Cycle 1). Changes were introduced in terms of contacting patients prior to offering appointments, followed by SMS reminders nearer the clinic dates. Subsequently, DNA was reassessed between 01/10/2019 and 31/03/2020 (Cycle 2). Results: Following implementation of changes, DNA rate reduced from 8.2% to 4.1% (p<0.00001). CNA rates were 0.9% (Cycle 1) and 1.1% (Cycle 2) [p=0.36]. Evening clinics had the lowest DNA rates throughout. DNA patients in cycle 2 were significantly older than those in cycle 1 (p=0.002). Conclusions: Contacting patients prior to clinic appointments and sending SMS reminders helped reduce DNA rates significantly in rapid access new patient breast clinics. Scheduling clinic sessions with least DNA rates, such as evening clinics, should be contemplated. One should be cautious of mobile phone technology that conveys SMS, which can potentially disadvantage the older age group. This model could be considered across the board to improve DNA rates.

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