PD08-10 SOCIAL MEDIA PRESENCE OF UNITED STATES ACADEMIC UROLOGY RESIDENCY PROGRAMS

Objectives: In addition to clinical and social disruption, the Coronavirus Disease 2019 (COVID-19) pandemic has affected many aspects of the otolaryngology residency application process. With delays in the 2021 Electronic Residency Applications Service (ERAS) timeline, students and programs have had more time to interact prior to the formal application process. This communication will report recent trends in social media presence by OHNS residency programs, and discuss mechanisms to compensate for decreased applicant-program interactions using social media ahead of the 2021 Match. Methods: In a cross-sectional study of the accredited otolaryngology residency programs in the United States, the number of social media profiles on Twitter, Instagram, and Facebook from 2009 to 2019 were recorded and compared. Results: Most programs (61%) have at least 1 social media profile. Over the past 10 years, the number of programs on social media has increased. During the COVID-19 pandemic, Twitter and Instagram showed higher rates of growth compared to Facebook. With the reduction of in-person opportunities for interactions, both applicants and programs are utilizing social media to showcase their values and their research. Twitter, in particular, also serves as a platform for professional networking. Conclusion: Both Twitter and Instagram are growing in popularity among programs and applicants to enhance networking. Social media is a powerful tool for networking and may help compensate for limitations imposed on the residency match process by the COVID-19 pandemic while maintaining professionalism considerations. The impact of social media on the 2021 otolaryngology residency match is an evolving phenomenon.

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Predictors and Barriers to Faculty Scholarly Activity in United States Urology Residency Programs

Urology ◽

10.1016/j.urology.2019.10.047 ◽

2020 ◽

Vol 139 ◽

pp. 37-43

Author(s):

David J. Gangwish ◽

Carolyn A. Parshall ◽

Fares Qeadan ◽

Martin Jurado ◽

Renata N. Bennett ◽

...

Keyword(s):

United States ◽

Scholarly Activity ◽

Residency Programs ◽

Urology Residency

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Adaptations in anesthesiology residency programs amid the COVID-19 pandemic: virtual approaches to applicant recruitment

BMC Medical Education ◽

10.1186/s12909-021-02895-2 ◽

2021 ◽

Vol 21 (1) ◽

Author(s):

Donaldson C. Lee ◽

Alexander M. Kofskey ◽

Nikhi P. Singh ◽

Timothy W. King ◽

Paul D. Piennette

Keyword(s):

Social Media ◽

Exponential Growth ◽

Personal Contact ◽

Residency Programs ◽

The Past ◽

Application Service ◽

Residency Recruitment ◽

Social Media Presence ◽

Virtual Events

Abstract Background The COVID-19 pandemic significantly impacted residency recruitment in 2020, posing unique challenges for programs and applicants alike. Anesthesiology programs have adopted alternate methods of recruitment, including virtual open houses and social media, due to limiting personal contact rules implemented by AAMC. This study was undertaken to determine the frequency of virtual events hosted and social media accounts created by programs. Methods Anesthesiology residency programs and departments were examined for social media presence on Twitter, Instagram, and Facebook. Programs’ websites and social media posts were reviewed for virtual open house opportunities. Available sub-internships were collected from the Visiting Student Application Service database. Data was collected after 2020–2021 pre-interview recruitment in October 2020. Results Of 153 total anesthesiology residency programs, 96 (63%) had some form of social media presence. The platforms of choice for programs with social media accounts included Twitter (71, or 46%), Instagram (67, or 44%), and Facebook (47, or 31%). Forty of seventy-six residency-affiliated accounts were created after March 1, 2020; Instagram accounts (26 of 40) represented most of these. Most Anesthesiology programs (59%) offered virtual open houses for prospective applicants. Twitter (25%), Instagram (22%), and Facebook (8%) were used by programs to advertise these events. Conclusions Social media presence of anesthesiology residency programs has grown steadily over the past decade, with exponential growth experienced in 2020. This data suggests that anesthesiology residency programs are employing new, mostly virtual, methods to reach prospective applicants during an unprecedented application cycle amidst the COVID-19 pandemic.

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Mentorship in Urology Residency Programs in the United States

Urology ◽

10.1016/j.urology.2019.09.053 ◽

2020 ◽

Vol 136 ◽

pp. 58-62 ◽

Cited By ~ 1

Author(s):

Eric Bortnick ◽

Jeffrey Stock ◽

Vannita Simma-Chiang

Keyword(s):

United States ◽

The United States ◽

Residency Programs ◽

Urology Residency

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Social Media Use among Plastic and Reconstructive Surgery Residency Programs in the United States

Plastic & Reconstructive Surgery ◽

10.1097/prs.0000000000008747 ◽

2021 ◽

Vol Publish Ahead of Print ◽

Author(s):

Abhishek Jain ◽

Daniel Crane ◽

Sami Tarabishy ◽

Isis Scomacao ◽

Fernando A. Herrera

Keyword(s):

United States ◽

Social Media ◽

Reconstructive Surgery ◽

Media Use ◽

The United States ◽

Social Media Use ◽

Residency Programs ◽

Plastic And Reconstructive Surgery

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Increasing Social Media Presence for Graduate Medical Education Programs

The American Surgeon ◽

10.1177/00031348211031848 ◽

2021 ◽

pp. 000313482110318

Author(s):

Casey T. Walk ◽

Rodrigo Gerardo ◽

Priti P. Parikh

Keyword(s):

Social Media ◽

Residency Program ◽

Education Programs ◽

Residency Programs ◽

Content Creation ◽

General Surgery Residency ◽

Social Media Presence ◽

Use Of Social Media ◽

Surgery Residency Program ◽

Exposure Methods

Virtual residency interviews during COVID-19 pandemic created a need for residency programs to use social media to increase their visibility and connect with potential applicants. This was, however, new and a road never travelled for many programs. This report describes how our General Surgery Residency Program increased its presence through social media by using various exposure methods and approaches, including diversifying presence and developing candid personalized content. Results suggest that these methods have increased our exposure and reach from an average of 7 people per post to posts reaching over 4500 people. Moreover, the video posts introducing our residents and faculty provided the highest activity and reach. Thus, appropriate use of social media with described interventions and new content creation could exponentially increase the visibility of a residency program. Moreover, educating faculty and residents on the use and importance of social media could increase their interest and participation as well.

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Evaluating Applicant Perceptions of the Impact of Social Media on the 2020-2021 Residency Application Cycle Occurring During the COVID-19 Pandemic: Survey Study

JMIR Medical Education ◽

10.2196/29486 ◽

2021 ◽

Vol 7 (4) ◽

pp. e29486

Author(s):

Ariana Naaseh ◽

Sean Thompson ◽

Steven Tohmasi ◽

Warren Wiechmann ◽

Shannon Toohey ◽

...

Keyword(s):

United States ◽

Social Media ◽

The United States ◽

Survey Study ◽

Future Application ◽

Residency Programs ◽

Electronic Survey ◽

Applicant Perceptions ◽

Residency Application ◽

The Impact

Background Due to challenges related to the COVID-19 pandemic, residency programs in the United States conducted virtual interviews during the 2020-2021 application season. As a result, programs and applicants may have relied more heavily on social media–based communication and dissemination of information. Objective We sought to determine social media’s impact on residency applicants during an entirely virtual application cycle. Methods An anonymous electronic survey was distributed to 465 eligible 2021 Match applicants at 4 University of California Schools of Medicine in the United States. Results A total of 72 participants (15.5% of eligible respondents), applying to 16 specialties, responded. Of those who responded, 53% (n=38) reported following prospective residency accounts on social media, and 89% (n=34) of those respondents were positively or negatively influenced by these accounts. The top three digital methods by which applicants sought information about residency programs included the program website, digital conversations with residents and fellows of that program, and Instagram. Among respondents, 53% (n=38) attended virtual information sessions for prospective programs. A minority of applicants (n=19, 26%) adjusted the number of programs they applied to based on information found on social media, with most (n=14, 74%) increasing the number of programs to which they applied. Survey respondents ranked social media’s effectiveness in allowing applicants to learn about programs at 6.7 (SD 2.1) on a visual analogue scale from 1-10. Most applicants (n=61, 86%) felt that programs should use social media in future application cycles even if they are nonvirtual. Conclusions Social media appears to be an important tool for resident recruitment. Future studies should seek more information on its effect on later parts of the application cycle and the Match.

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Insta-Grated Plastic Surgery Residencies: 2020 Update

Aesthetic Surgery Journal ◽

10.1093/asj/sjaa172 ◽

2020 ◽

Cited By ~ 4

Author(s):

Christian Chartier ◽

Akash A Chandawarkar ◽

Daniel J Gould ◽

W Grant Stevens

Keyword(s):

United States ◽

Social Media ◽

Plastic Surgery ◽

General Public ◽

Media Use ◽

The United States ◽

Social Media Use ◽

Absolute Increase ◽

Residency Programs ◽

Media Component

Abstract Background Recent evidence shows accelerating worldwide adoption of social media and suggests a commensurate increase in social media use by integrated plastic surgery residency programs in the United States. Programs nationwide are now making strides to include a longitudinal social media component in their plastic surgery curriculum. Objectives The aim of this study was to investigate the use of Instagram by plastic surgery residency programs and to describe trends in adoption, volume, and content. Methods Current active Instagram accounts affiliated to integrated plastic surgery residency programs were surveyed to identify date of first post, number of posts, number of followers, number of followings, engagement rate, most-liked posts, and content of posts. All data were collected on May 12, 2020. Results Sixty-nine out of 81 (85.2%) integrated plastic surgery residency programs had Instagram accounts, totaling 5,544 posts. This represents an absolute increase in program accounts of 392% since 2018. The 100 most-liked posts were categorized as: promotion of the program/individual (46), resident life (32), promotion of plastic surgery (14), and education (8). Conclusions Instagram use by plastic surgery residency programs has drastically increased since it was first evaluated in 2018. This trend will continue as we reach near saturation of residency programs with accounts. We remain steadfast in our belief that the advantages of social media use by plastic surgeons and trainees are far outweighed by the potential community-wide impacts of violations of good social media practice on peers, patients, and the general public.

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