The impact of brand sponsorship of music festivals

2008 ◽  
Vol 26 (7) ◽  
pp. 781-792 ◽  
Author(s):  
Jennifer Rowley ◽  
Catrin Williams
Keyword(s):  
Music Festivals ◽  
The Impact

scholarly journals Impacts of a health crisis on music festivals: a qualitative approach

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alicia Orea-Giner ◽  
Francesc González-Reverté ◽  
Laura Fuentes-Moraleda
Keyword(s):  
Social Exchange ◽  
Economic Benefits ◽  
Host Community ◽  
Security Measures ◽  
Health Crisis ◽  
Music Festivals ◽  
Content Type ◽  
Music Festival ◽  
Theoretical Approaches ◽  
The Impact

PurposeThis research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this paper is to identify the perceptions from the stakeholders' point of view (host community, public and private sector) and to identify the impacts generated before and after a health crisis regarding the celebration of a festival.Design/methodology/approachThe study offers a holistic insight into impact research by music festivals. The methodology implemented is based on qualitative techniques. By conducting 20 in-depth interviews with essential stakeholders, it is possible to determine their perceptions of the impact of the event and the effects of a health crisis.FindingsThe results allow detecting a gap between internal and external stakeholders due to poor communication and planning of the event. The results show that a health crisis provokes negative impacts on the economic benefits of events' organisation. However, the cultural city's identity suffers an important damage that it is difficult to overcome. The community and visitors are the stakeholders that suffer a detrimental impact on their experience when attending the festival, considering the security measures. Moreover, results allow us to identify practical implications for event management and planning in a health crisis scenario.Originality/valueThe most important contribution of this research is the theoretical model proposed to analyse stakeholders' perception of the event celebration in a context of a health crisis. The model also considers different moments of the social exchange. The theoretical approaches considered theory of social exchange (SET) and Visitor, Industry, Community and Environment (VICE) models allow analysing the stakeholder's perception of a case study of a music festival (Viña Rock Festival, Spain). The emerging and central role of the cooperation between stakeholders constitutes another notable contribution to the literature.

scholarly journals The Experience of a District General Hospital with a Large Outdoor Music Festival in England

2017 ◽  
Vol 16 (2) ◽  
pp. 65-68
Author(s):  
A Kamour ◽  
◽  
R. Yardley ◽  
J. Stuart ◽  
M. Longshaw ◽  
...  
Keyword(s):  
Health Services ◽  
Surveillance System ◽  
Emergency Services ◽  
District General Hospital ◽  
Local Health ◽  
Local Hospital ◽  
Oral Ingestion ◽  
Music Festivals ◽  
Music Festival ◽  
The Impact

Objectives: To assess the impact of the Parklife annual music festival on the local hospital, North Manchester General. Methods: Data was obtained retrospectively by analysis of emergency department records during the weekend of Parklife 2015. Results: 32 patients were identified, 56% reported taking drugs. 34% were admitted for overnight observation. 4 patients presented with methaemoglobinaemia following oral ingestion of amyl nitrate. One patient had a methaemoglobin fraction of 90.6%, which is amongst the most extreme recorded in literature. Conclusion: Music festivals can impose a burden on local health services. Organisers should operate an efficient surveillance system in order to prevent the sale and use of recreational drugs, providing adequate on-site health services and working in collaboration with local emergency services.

Who is ‘Molly’? MDMA adulterants by product name and the impact of harm-reduction services at raves

2017 ◽  
Vol 31 (8) ◽  
pp. 1056-1060 ◽  
Author(s):  
Sarah Saleemi ◽  
Steven J Pennybaker ◽  
Missi Wooldridge ◽  
Matthew W Johnson
Keyword(s):  
Harm Reduction ◽  
Legal Protection ◽  
The United States ◽  
Future Research ◽  
Testing Methods ◽  
Music Festivals ◽  
Significant Difference ◽  
Intent To Use ◽  
Colorimetric Reagent ◽  
The Impact

Methylenedioxymethamphetamine (MDMA), often sold as ‘Ecstasy’ or ‘Molly’, is commonly used at music festivals and reported to be responsible for an increase in deaths over the last decade. Ecstasy is often adulterated and contains compounds that increase morbidity and mortality. While users and clinicians commonly assume that products sold as Molly are less-adulterated MDMA products, this has not been tested. Additionally, while pill-testing services are sometimes available at raves, the assumption that these services decrease risky drug use has not been studied. This study analyzed data collected by the pill-testing organization, DanceSafe, from events across the United States from 2010 to 2015. Colorimetric reagent assays identified MDMA in only 60% of the 529 samples collected. No significant difference in the percentage of samples testing positive for MDMA was determined between Ecstasy and Molly. Individuals were significantly less likely to report intent to use a product if testing did not identify MDMA (relative risk (RR) = 0.56, p = 0.01). Results suggest that Molly is not a less-adulterated substance, and that pill-testing services are a legitimate harm-reduction service that decreases intent to consume potentially dangerous substances and may warrant consideration by legislators for legal protection. Future research should further examine the direct effects of pill-testing services and include more extensive pill-testing methods.

scholarly journals On the Way Out: An Analysis of Patient Transfers from Four, Large-Scale, North American Music Festivals Over Two Years

2019 ◽  
Vol 34 (s1) ◽  
pp. s39-s40
Author(s):  
Christopher Callaghan ◽  
Sheila Turris ◽  
Haddon Rabb ◽  
Brendan Munn ◽  
Adam Lund
Keyword(s):  
Large Scale ◽  
Presentation Rate ◽  
Local Health ◽  
Medical Team ◽  
Convenience Sample ◽  
Music Festivals ◽  
Patient Transfers ◽  
Imaging Results ◽  
Medical Teams ◽  
The Impact

Introduction:Music festivals are globally attended events that bring together performers and fans for a defined period of time. These festivals often have onsite medical care to help reduce the impact on local healthcare systems. Historically, the literature suggests that patient transfers offsite are frequently related to complications of substance use. However, there is a gap in understanding as to why patients are transferred to a hospital when an onsite medical team, providing a higher level of care (HLC), is present.Aim:To better understand the causes that necessitate patient transportation to the hospital during festivals that have onsite physician-led coverage.Methods:De-identified patient data from a convenience sample of four, large-scale Canadian festivals (over two years) were extracted. Patient encounters that resulted in transfers to hospital, by ambulance, non-emergency transport vehicle (NETV), or self-transportation were analyzed for this study.Results:Each festival had an onsite medical team that included physicians, nurses, and paramedics. During 34 event days, there were 10,406 patient encounters, resulting in 156 patients requiring transfer to a hospital. A patient presentation rate of 16.5/1,000 was observed. The ambulance transfer rate was 0.12/1,000 of attendees. The most common reason for transport was musculoskeletal injuries (54%) that required imaging.Discussion:The presence of onsite teams capable of treating and releasing patients impacted the case mix of patients transferred to a hospital, and may reduce the number of transfers for intoxication. Confounding preconceptions, patients in the present study were transferred largely for injuries that required imaging. Results suggest that a better understanding of the specific effects onsite medical teams have on avoiding off-site transfers will aid in improving planning for music festivals. Findings also identify areas for further improvement in care, such as onsite radiology, which could potentially further reduce the impact of music festivals on local health services.

Segmenting the audience attending a military music festival

2018 ◽  
Vol 9 (1) ◽  
pp. 67-85 ◽  
Author(s):  
Helen Marie Mallette ◽  
Wanda George ◽  
Ilya Blum
Keyword(s):  
National Identity ◽  
Nova Scotia ◽  
Two Dimensions ◽  
Classification Model ◽  
Research Approach ◽  
Music Festivals ◽  
Content Type ◽  
Music Festival ◽  
Musical Event ◽  
The Impact

Purpose The purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military music festival. Little research is apparent about the types of people, and their motivations, who attend these types of festivals. In addition, the research investigates the impact of military music festivals on the concepts of patriotism and national identity. Design/methodology/approach The research approach involves empirical testing of a Canadian audience attending the Royal Nova Scotia International Tattoo, a longstanding annual musical event held in Nova Scotia, Canada, that pays tribute to the country’s military heritage. A proposed classification model that includes two dimensions is applied, which investigates: motivation to attend the event and kinship to Canada’s military and naval traditions. Findings Findings provide a better understanding of the diversity of the Canadian cultural tourist audience attending a military music display in terms of tourists’ demographics, experience of the show and the desire to return. This research also provides new insights as to the ability of a military musical event to arouse emotions of national pride, patriotism and strengthen national identity. Originality/value This research is important to event sponsors and organizers of military music events as they attempt to maintain productivity and attendance growth in an increasingly competitive entertainment environment.

Impact of Patients Presenting with Alcohol and/or Drug Intoxication on In-Event Health Care Services at Mass-Gathering Events: An Integrative Literature Review

2018 ◽  
Vol 33 (5) ◽  
pp. 539-542 ◽  
Author(s):  
Makayla Bullock ◽  
Jamie Ranse ◽  
Alison Hutton
Keyword(s):  
Health Care ◽  
Substance Use ◽  
Literature Review ◽  
Health Care Services ◽  
National Institutes Of Health ◽  
Mass Gathering ◽  
Inclusion Criteria ◽  
Music Festivals ◽  
Care Services ◽  
The Impact

AbstractBackgroundThere is a growing body of literature relating to mass-gathering events. A common thread amongst this literature, particularly the literature relating to music festivals, is the incidence of patients presenting with substance and/or alcohol intoxication. However, the impact of alcohol and/or drugs on the provision of in-event health care services has not been explored in detail.AimThe goal of this review was to develop an understanding of the impact of alcohol and/or drugs on in-event health care services at mass-gathering events.MethodThis paper used integrative review as a methodology. The articles included in this literature review were sourced by searching databases inclusive of Medline (Ovid; US National Library of Medicine, National Institutes of Health; Bethesda, Maryland USA), Scopus (Elsevier; Amsterdam, Netherlands), PsycINFO (Ovid; American Psychological Association; Washington DC, USA), and Pub Med (National Center for Biotechnology Information, National Institutes of Health; Bethesda, Maryland USA). Identified manuscripts that met the inclusion criteria were thematically analyzed.ResultsIn total, 12 manuscripts met the inclusion criteria for this review. A thematic analysis of these manuscripts identified three main themes: (i) predictive factors, (ii) patient presentation rates, and (iii) levels of care.Conclusion:Substance use and/or intoxication can place a strain on in-event medical services at mass-gathering events. Of the various types of mass-gathering events, music festivals appear to be the most affected by substance use and intoxication.BullockM, RanseJ, HuttonA.Impact of patients presenting with alcohol and/or drug intoxication on in-event health care services at mass-gathering events: an integrative literature review. Prehosp Disaster Med. 2018;33(5):539–542.

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