Celebrity and foreign brand name as moderators of country-of-origin effects
2005 ◽
Vol 24
(2)
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pp. 173-192
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Keyword(s):
1998 ◽
Vol 16
(3)
◽
pp. 150-199
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1995 ◽
Vol 29
(3)
◽
pp. 35-51
◽
2010 ◽
Vol 21
(3)
◽
pp. 258-271
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1992 ◽
Vol 4
(4)
◽
pp. 49-71
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Keyword(s):
2016 ◽
pp. 185-197
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Keyword(s):
Keyword(s):