Deming’s Chain Reaction is a well known proposal from Dr. W. E. Deming, in which he explains the positive effect of improving quality in different aspects of an organizational activities and performance. Recognizing and enhancing the value of Deming ideas, Chain Reaction is, in this paper, reevaluated and adapted to the environments different to those considered by Dr Deming, specifically to those where competition is not present in the companies’ environment. The paper enhances the strength and power of Deming’s ideas, showing its ability to adapt to scenarios different to those originally considered.
Key words: Deming’s chain reaction, competitiveness, public and non-profit organizations, multiple environment.