Implementing your BAM2 strategy: 11 steps to making your brand a more valuable business asset

2002 ◽  
Vol 19 (6) ◽  
pp. 503-513 ◽  
Author(s):  
Scott Davis

Businesses are becoming more sophisticated about brand, its value and its role as a crucial driver of business success. But what do they need to put in place to realize the benefits of brand as an asset? In the previous issue, the author looked at the philosophy behind brand asset management. This article continues the discussion with an 11‐step approach to putting a brand asset management strategy in place, from developing a brand vision for the organization to the need to establish a brand‐based business culture.

2018 ◽  
Vol 195 ◽  
pp. 06007
Author(s):  
Mulyadi ◽  
Ayomi Rarasati

The feasibility of government buildings, especially offices and schools as public service and social infrastructures, must be well maintained. When the building needs to be majorly rehabilitated, the government sometimes has to combine building demolition and deconstruction processes. In the government asset management cycle, the process starts with erasing the asset from the accountancy system, by selecting a building demolition contractor, then producing a new asset by selecting another builder contractor. In the past few years, the duration of this actual process acquired longer than the planned time. Therefore, this research aims to develop a management strategy in order to improve the government building disposal process. The process of the research started with obtaining the dominant factors that influence the demolition and deconstruction process, and then it is continued by developing the strategy.


Author(s):  
D.A. Neal

Farm business success for challenge and satisfaction may include wealth aggregation. Analysis of the importance of asset management compared to production/cash flow to aggregate wealth suggests they are linked but that asset management is more lucrative. Influences on farmland prices are discussed, as well as observations of top wealth aggregators in farming. Keywords: asset management, production/cash flow, wealth aggregation


2002 ◽  
Vol 36 (3) ◽  
pp. 579-617 ◽  
Author(s):  
Stephanie Po-Yin Chung

Prologue: Business Environment and Economic BehaviorFor more than two decades, sociologists, historians and economic geographers have produced many case studies on Chinese family businesses. A major consensus of these works suggests that ‘networking’, especially ethnic and familial, is extremely important to Chinese businesses. Various models and theories have been employed to explain this phenomenon. Notable among these explanations is the idea of Chinese entrepreneurship. According to this idea, such ethnicity-based groups as the Cantonese and the Fujianese (of the provinces of Guangdong and Fujian), are regarded to be culturally oriented towards business entrepreneurship and the cultivation of business networks. Before the outbreak of the Asian economic crisis in October 1997, many researchers believed that ‘Chinese entrepreneurship’ and the ‘business culture of networking’ contributed to the success of Chinese businesses in Asia (especially in the ‘Four Little Dragons’ of coastal Asia). For example, Confucian ethics and its emphasis on familial and ethnic networks is regarded as an asset for business expansion by Chinese international enterprises based in Hong Kong, Taiwan and Singapore. After the outbreak of the crisis, more research on the nature of Chinese entrepreneurship and the culture of networking was carried out. This research started from a different angle. The reliance on politically secured economic privileges (i.e.; nepotism), was identified as a defect of networking and thus, one of the major underlying causes of the crisis. The claim that the culture of networking contributes to business success actually offers a readily available explanation for its failure as well (see for examples Redding, 1990; Yeung, 1997; Yeung, 1998).


2020 ◽  
Vol 12 (10) ◽  
pp. 4235
Author(s):  
Suhyun Kang ◽  
Sangyong Kim ◽  
Seungho Kim ◽  
Dongeun Lee

As the number of aged infrastructures increases every year, a systematic and effective asset management strategy is required. One of the most common analysis methods for preparing an asset management strategy is life cycle cost analysis (LCCA). Most LCCA-related studies have focused on traffic and energy; however, few studies have focused on school buildings. Therefore, an approach should be developed to increase the investment efficiency for the performance improvement of school buildings. Planning and securing budgets for the performance improvement of school building is a complex task that involves various factors, such as current conditions, deterioration behavior and maintenance effect. Therefore, this study proposes a system dynamics (SD) model for the performance improvement of school buildings by using the SD method. In this study, an SD model is used to support efficient decision-making through policy effect analysis, from a macro-perspective, for the performance improvement of school buildings.


2016 ◽  
Vol 1 (3) ◽  
pp. 156
Author(s):  
Mohammad Ramdan ◽  
Sholihati Amalia

Product innovation is very important to do, especially in running a business. A person who is innovative is usually closer to a new opportunity and is close to a success. Unfortunately, innovation is still very minimal done by entrepreneurs. It is proved by the persistence of the product leather jacket with classic models till this time and the lack of growth of the entrepreneurs in Central Industrial Leather Jacket Sukaregang. This study aims to know the influence of product innovation to business success in SMEs leather jacket Sukaregang industrial centers in Garut. In this research, product innovation is the variable (X) and the success of the business is a variable (Y). This research study was quantitative research with the research method used is the descriptive method and survey method. By type and method of the study, data analysis used is descriptive analysis, a classic assumption test, regression test, correlation and hypothesis testing. This study is using a non-probability quota sampling technique to determine the sample. The member sample in this study were 100 respondents who are entrepreneurs in SMEs leather jacket Sukaregang industrial centers in Garut. Results of simple linear regression, obtained by the equation Y = Y = 14.482 + 0.476 X with R-Square of 0.475. It shows that product innovation variable effect of 47.5% against the successive efforts, while the success of the business by 52.5% influenced by other factors such as quality of human resources, technology competencies, Organizational structure, business culture Culture, Strengths capital, business networks with outsiders. As for external factors such as government (economic policy, political, level of democratization) and non-government (economic system socio-cultural culture, infrastructure conditions and the level of public education) which is not described in this study. Therefore, it can be seen that there is significant product innovation to business success in SMEs leather jacket Sukaregang industrial centers in Garut.


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