An experimental study on the relationship between consumer involvement and advertising effectiveness

2001 ◽  
Vol 13 (1) ◽  
pp. 43-56 ◽  
Author(s):  
Shwu‐Ing Wu
Keyword(s):  
Experimental Study ◽  
Consumer Involvement ◽  
Advertising Effectiveness ◽  
The Relationship

scholarly journals CONSUMER INVOLVEMENT AS A COVARIANT EFFECT IN RETHINKING THE AFFECTIVE-COGNITIVE RELATIONSHIP IN ADVERTISING EFFECTIVENESS

2019 ◽  
Vol 20 (2) ◽  
pp. 208-224 ◽  
Author(s):  
Jorge Vera ◽  
Marco Espinosa
Keyword(s):  
Cognitive Process ◽  
Purchase Intentions ◽  
Consumer Involvement ◽  
Path Model ◽  
Advertising Effectiveness ◽  
Age Difference ◽  
Behavioural Intentions ◽  
Media Type ◽  
Statistical Effect ◽  
The Relationship

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable (younger/digital vs. older/traditional). With a sample of n = 307 consumers, a structural statistical path model is implemented to empirically test the hypotheses. It is found that involvement has an effect on attitude towards the ad and on ad cognition. Thus, it is established that the ad cognition variable, rather than attitude towards the ad, has a strong statistical effect on behavioural intentions. The model suggests that the level of the consumer’s attention to the ad depends on her/his degree of involvement with the product. Also, the evidence tends to indicate that the cognitive process through which the consumer builds purchase intentions is similar in both communication channels irrespective of age difference.

Quantity judgment and the mass-count distinction across languages: Advances, problems, and future directions for research

2018 ◽  
Author(s):  
David Barner ◽  
Alan Bale
Keyword(s):  
Experimental Study ◽  
Judgment Task ◽  
Scientific Enterprise ◽  
Future Directions ◽  
Quantity Judgment ◽  
The Relationship ◽  
Linguistic Cognition

We review advances in the experimental study of the mass-count distinction and highlight problems that have emerged. First, we lay out what we see to be the scientific enterprise of studying the syntax and semantics of mass-count distinction, and the assumptions we believe must be made if additional progress is to occur, especially as the empirical facts continue to grow in number and complexity. Second, we discuss the new landscape of cross-linguistic results that has been created by widespread use of the quantity judgment task, and what these results tell us about the nature of the mass-count distinction. Finally, we discuss the relationship between the mass-count distinction and non-linguistic cognition, and in particular the object-substance distinction.

External Investigators' Follow-Up Intentions When Whistleblowers Report Healthcare Fraud: The Effects of Report Anonymity and Previous Confrontation

2020 ◽  
Vol 32 (2) ◽  
pp. 91-101
Author(s):  
Steven E. Kaplan ◽  
Danny Lanier ◽  
Kelly R. Pope ◽  
Janet A. Samuels
Keyword(s):  
Experimental Study ◽  
Early Detection ◽  
Data Availability ◽  
Medical Provider ◽  
Perceived Credibility ◽  
The Relationship ◽  
Critical Investigation

ABSTRACT Whistleblowing reports, if properly investigated, facilitate the early detection of fraud. Although critical, investigation-related decisions represent a relatively underexplored component of the whistleblowing process. Investigators are responsible for initially deciding whether to follow-up on reports alleging fraud. We report the results of an experimental study examining the follow-up intentions of highly experienced healthcare investigators. Participants, in the role of an insurance investigator, are asked to review a whistleblowing report alleging billing fraud occurring at a medical provider. Thus, participants are serving as external investigators. In a between-participant design, we manipulate the report type and whether the caller previously confronted the wrongdoer. We find that compared to an anonymous report, a non-anonymous report is perceived as more credible and follow-up intentions stronger. We also find that perceived credibility fully mediates the relationship between report type and follow-up intentions. Previous confrontation is not significantly associated with either perceived credibility or follow-up intentions. Data Availability: Data are available upon request.

Experimental Study on the Relationship between Dislocation Density and Internal Stress in Micro Electroforming Layer

2015 ◽  
Vol 645-646 ◽  
pp. 405-410 ◽  
Author(s):  
Chang Song ◽  
Li Qun Du ◽  
Tong Yang ◽  
Lei Luo ◽  
You Sheng Tao ◽  
...  
Keyword(s):  
Experimental Study ◽  
Dislocation Density ◽  
Internal Stress ◽  
Compressive Stress ◽  
Stress Relief ◽  
Ultrasonic Power ◽  
Pile Up ◽  
Ultrasonic Stress Relief ◽  
The Relationship ◽  
Dislocation Density Increase

In the micro electroforming process, the existence of electroforming layer defects caused by macro internal stress seriously limits the application and development of the micro electroforming technology. Currently, some studies have shown that ultrasonic can reduce the internal stress. But the formation process of the internal stress and the mechanism of ultrasonic stress relief in micro electroforming layer are still unclear now. In this paper, the relationship between dislocation density and internal stress under ultrasonic was studied. The results show that the ultrasonic can make the dislocation density increase and the compressive stress decrease. When the ultrasonic power is 200W, the dislocation density and the compressive stress culminate 3.8×10-15m-2 and-144.4MPa, respectively. The ultrasonic can excite the movement of dislocation proliferation, pile-up and opening, which leads to a micro plastic deformation in the crystal, and thereby releases the internal stress.

Aging and Technology: A Developmental View

1996 ◽  
Vol 40 (3) ◽  
pp. 138-140 ◽  
Author(s):  
J.L. Fozard
Keyword(s):  
Medical Care ◽  
Technology Development ◽  
Consumer Involvement ◽  
Working Environment ◽  
Developmental Approach ◽  
Aged People ◽  
Integration Of Technology ◽  
Work Education ◽  
Aging Persons ◽  
The Relationship

Applications of technology to improve the living and working environment and medical care of aging and aged people define a newly developing discipline called gerontechnology. Both this field and the human factors applications to aging that are embedded in it require a developmental view of the relationship between a person and her/his environment. From a developmental viewpoint, technology can affect aging through prevention of chronic problems that limit mobility; enhancement of social activities, work, education and recreation, and compensation for impaired functioning. Integration of technology into the lives of aging persons reacquires a developmental approach to the design of products and environments, consumer involvement in design and significant changes in the infrastructure for technology development and dispersal.

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