Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

2010 ◽  
Vol 22 (3) ◽  
pp. 397-418 ◽  
Author(s):  
Rojanasak Chomvilailuk ◽  
Ken Butcher
2019 ◽  
Vol 49 (1) ◽  
pp. 231-249
Author(s):  
Evans Asante Boadi ◽  
Zheng He ◽  
Eric Kofi Boadi ◽  
Josephine Bosompem ◽  
Philip Avornyo

Purpose The purpose of this paper is to draw on affect social exchange theory and related literature to develop and test a research model linking employees’ perception of corporate social responsibility (CSR) to their outcomes [performance and organisational pride (ORP)] with moderating variables: perceived work motivation patterns (autonomous and controlled motivation) to sustain firm’s operations through their employees. Design/methodology/approach The authors used Ghana as a case for this study due to recent turbulences in the banking sector of Ghana. A sample data of 244 subordinate/supervisor dyads from rural and community banks was collected with a time-lagged technique and analysed through a structural equation modelling for this study. Findings These employee’s perceptions of CSR positively related to their performance and ORP. Autonomous motivated employees had a stronger positive moderated impact on perceived CSR-Performance link whereas controlled motivated employees recorded a stronger impact on perceived CSR-ORP link. Practical implications Based on these results, managers and human resource (HR) professionals can aim at acquiring favourable employees’ perception of their firms’ CSR initiatives. In that, it can help firms to remain in business particularly in difficult times. Also, autonomous and controlled motivators may seem inversely related, however, they are not contradictory to each other. Both can coexist within a firm and it is crucial that HR professionals and managers endeavour to balance them discreetly to attain organisational goals. Originality/value Despite the growing interest in CSR across continents, CSR outcomes on employees among small and medium scale firms especially in Africa has fairly been toned-down by respective management of firms, governments and researchers.


Author(s):  
Nidhi

This paper is the study about the Corporate Social Responsibilities of the banking industry in India. Social Responsibility of business refers to what a business does over and above the statutory requirement for the benefit of the society. The word “responsibility” emphasizes that the business has some moral obligations towards the society. Corporate Social Responsibility also called Corporate Conscience or Responsible Business is a form of corporate self-regulation integrated into a business model. The paper is based on secondary data. Now-a-days CSR has been assuming greater importance in the corporate world including financial institutions and banking sector. Banks and other financial institutions start promoting environment friendly and socially responsible lending and investment practices. The paper consists of key areas of 6 banks and a case study on HDFC Bank.


2019 ◽  
pp. 1421-1432
Author(s):  
T. Praveen Kumar

In competitive global scenario banks are very keen in branding their corporate social responsibility to enhance their service performance to compete effectively. This study was carried out to explore and assess the impact of corporate social responsibility on service performance in banking sector through reputation. To measure the corporate social responsibility, Maignan and Ferrell (2004) CSR scale, for the service performance the SERVPERF Model Parasoarman (1985), and for brand equity the brand equity (BI) index, developed by Aaker (1991) were used. The simple random sampling technique was used to collect the data from 617 banking customers. Structural Equation Modelling was used to measure the impact of corporate social responsibility on service performance through brand equity. The findings of the study indicates that CSR initiatives were linked to stronger service performance of the bank which ends stronger brand performance with the bank.


Author(s):  
Naglaa Fathy El Dessouky

Corporate Social Responsibility (CSR) has become a significant field of studies to stress the importance of the new role of organizations towards the society for sustainable development. Nowadays, an enormous number of authors have been participating in this field to highlight the responsibility of organizations towards the community, society and the natural environment where they are operating. Despite the growing number of researches related to CSR in the developed countries little empirical studies have been devoted to examine CSR concept and practice in the African countries, the MENA region (Middle-East and North Africa), as well as in the Golf countries. This chapter seeks to study CSR concept and practice in the emerging market economies (EMEs). It will mainly focus on the implementations of CSR by the public banking sector. We will investigate the role of the public banking sector existing in an Arab country in comparison to an Asian country to explain and analyze the similarities and differences of CSR activities in both experiences. In this comparative study we will primarily examine Banque Misr, as one of the oldest and largest public bank in Egypt and the Malayan Banking Berhad (trading as Maybank) as the largest public bank in Malaysia. After a meticulous review of literature, we propose a systemic framework to study CSR practices and policy implementations. We illustrated the CSR as a constant process where all variables are interrelated and are affecting each other in a mutual approach. In this systemic framework we advocated to study all significant variables related to CSR practice as: the history/philosophy development, core-values, CSR adopted definition, motives, key players, approaches, stakeholders focus, sectors of intervention and mechanisms of policy implementations. The chapter concludes that common CSR policies exist between the Malaysian and the Egyptian experience. Nevertheless the Malaysian model has formulated an elaborated and further sophisticated CSR public banking program. Meanwhile, the Egyptian model needs to adopt more global oriented CSR public banking policies, in particular to assure the sustainable development requirements.


2013 ◽  
Vol 3 (1) ◽  
pp. 61-78 ◽  
Author(s):  
Kshitiz Upadhyay-Dhungel ◽  
Amar Dhungel

Financial institutions not only influence the profit/loss of its shareholders but also drive the economy of the whole nation. So it should be concerned about its social obligation and responsibilities. Social responsibility refers to the obligation of a firm, beyond the required by law of economics, to pursue long-term goals that are good for society. The idea that firms, corporations, and other organizations have social responsibilities leads to the development of the concept labelled as “Corporate Social Responsibility (CSR)” and has evoked widespread interests and concerns both in business and among academicians. Banking sector is under massive pressure from its shareholders, investors, media, as well as its customers to carry out business in a socially responsible and ethical manner. This descriptive study attempts to analyse CSR reporting practices in banking sector of Nepal. For the purpose, ten commercial banks and 4 development banks were selected randomly and their website was scanned to collect data developing a Report Sheet. The total CSR reports were outlined and categorized into different groups. Later on quantitative analysis was also performed and presented using suitable statistical techniques. This study found that CSR is not mandatory in Nepal and all the banks that have made the disclosure of social responsibility have done it in voluntary basis. Among the disclosed information education, training and welfare of underprivileged; arts/heritage and culture protection; contribution to associations, clubs and other organizations; contributions to healthcare and environment; etc were the most commonly reported CSR activities. Child and women developments, religious activity, games and sports activities, blood donations were also among the thrust area for CSR reporting. The disclosures were mostly qualitative with exception of donation and sponsorship amounts. The analysis also shows that most of the Nepalese banks, especially public sector banks, do not mentyion CSR explicitly on their websites. This study strongly recommends the development of uniform standards and framework for reporting of CSR activities, which could be applied to compare it at national levels with other banks and/or industries as well as for the international comparisons. Bank can play a leading role to establish the CSR concepts in Nepalese business and corporations. It is expected that this paper will stimulate more studies in this direction. More such studies should be conducted, especially on developing countries like Nepal, where CSR is at an infant stage of development. In addition to tracing the trend of social disclosure, impacts of social and economic developments on CSR practices, there is also a need to develop a framework for CSR reporting. DOI: http://dx.doi.org/10.3126/bj.v3i1.7511 Banking Journal Vol.3(2) 2013 pp.61-78


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