Strategic alliances: tools for constructing the future
PurposeThe purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.Design/methodology/approachThis paper presents strategic alliances as one fundamental tool in the process of constructing the future. The alliances are based on prospective scenarios, within strategic interactions.FindingsThe central key is the view of the most probable future as a NASH balance point. This point identifies not only a balance of forces, but also the negotiation limits for each actor and therefore the strategic alliances possible. The alliances, if achieved, create a “super actor”, destabilizing the original balance, and creating a new balance point, and therefore a more likely new future.Originality/valueThis article develops a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.