Emotions and eye-tracking of differing age groups searching on e-book wall

2018 ◽  
Vol 70 (4) ◽  
pp. 434-454
Author(s):  
Ko-Chiu Wu ◽  
Yi-Hsieh Huang
Keyword(s):  
Eye Movements ◽  
Information Seeking ◽  
Age Groups ◽  
Public Library ◽  
Ease Of Use ◽  
Eye Tracker ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Different Ages ◽  
Seeking Behavior

Purpose The purpose of this paper is to explore the effects of a large e-book touch-wall, on which the visualized interface provides information in a fun, hedonic-oriented fashion on readers of different ages browsing in a public library. The authors examined how emotions exert influence on the information-seeking behaviors of readers. Design/methodology/approach The authors investigated the emotions and responsive eye movements of 38 readers in various age groups when operating the touch-wall interface of New Taipei City Library. They were monitored using an eye-tracker and a camera that videotaped their spontaneous facial expressions. A facial affect scoring technique was used to measure emotions and statistical analysis was used to explore the relationships among the scope of eye movements, emotions and information-seeking behavior of readers of different ages. Findings Results revealed that participants experienced an array of emotions, such as contemplative, doubtful or peaceful. The older the participant was, the smaller the scope of eye movements was. Scope was also affected by emotions (both positive and negative). Originality/value These results serve as useful reference for exploration into human – information interaction, perceived ease of use, affected searching and the formulation of knowledge structures in visualized interfaces.

Affective choosing of clustering and categorization representations in e-book interfaces

2016 ◽  
Vol 68 (3) ◽  
pp. 265-285 ◽  
Author(s):  
Ko-Chiu Wu ◽  
Tsai-Ying Hsieh
Keyword(s):  
Structural Equation ◽  
Public Library ◽  
User Interaction ◽  
Ease Of Use ◽  
Public Access ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Visualization System ◽  
Uses And Gratification Theory ◽  
Hedonic Utilitarian

Purpose – The purpose of this paper is to investigate user experiences with a touch-wall interface featuring both clustering and categorization representations of available e-books in a public library to understand human information interactions under work-focused and recreational contexts. Design/methodology/approach – Researchers collected questionnaires from 251 New Taipei City Library visitors who used the touch-wall interface to search for new titles. The authors applied structural equation modelling to examine relationships among hedonic/utilitarian needs, clustering and categorization representations, perceived ease of use (EU) and the extent to which users experienced anxiety and uncertainty (AU) while interacting with the interface. Findings – Utilitarian users who have an explicit idea of what they intend to find tend to prefer the categorization interface. A hedonic-oriented user tends to prefer clustering interfaces. Users reported EU regardless of which interface they engaged with. Results revealed that use of the clustering interface had a negative correlation with AU. Users that seek to satisfy utilitarian needs tended to emphasize the importance of perceived EU, whilst pleasure-seeking users were a little more tolerant of anxiety or uncertainty. Originality/value – The Online Public Access Catalogue (OPAC) encourages library visitors to borrow digital books through the implementation of an information visualization system. This situation poses an opportunity to validate uses and gratification theory. People with hedonic/utilitarian needs displayed different risk-control attitudes and affected uncertainty using the interface. Knowledge about user interaction with such interfaces is vital when launching the development of a new OPAC.

User Information Needs in the Public Libraries in India

2019 ◽  
pp. 25-53
Author(s):  
R. Perumalsamy ◽  
Sri. P. Kannan
Keyword(s):  
Information Seeking ◽  
Information Needs ◽  
Information Dissemination ◽  
Public Libraries ◽  
Age Groups ◽  
Public Library ◽  
Local Center ◽  
Non Profit ◽  
The Public ◽  
Seeking Behavior

The researcher has chosen the topic for the purpose of the study in consultation with research supervisor. The public library is the local center of information, making all kinds of knowledge and information readily available to its users. The services of the public library are provided on the basis of equality of access to all, regardless of age, race, gender, religion, nationality, language, or social status. Public library is a non-profit organization maintained for public use. The thesis comprises of information needs and information seeking behavior of the user of south Tamilnadu, from various angles, the information dissemination services existing in south Tamilnadu and the role played by the district central library in this regard. In public libraries we have the users with different age groups of people right from children to old persons.

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Angel Herrero-Crespo ◽  
Nuria Viejo-Fernández ◽  
Jesús Collado-Agudo ◽  
María José Sanzo Pérez
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Seeking ◽  
Design Methodology ◽  
Consumer Behaviour ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model

PurposeThis paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition.Design/methodology/approachThe fashion retailing environment is more omni-channel than ever before. The two predominant omni-channel behaviours are webrooming and showrooming. Taking as its basis the technology acceptance model (TAM) and the concept of exploratory consumer behaviour.FindingsThe results obtained from a sample of 847 apparel shoppers (462 webroomers and 385 showroomers) show that the higher perception of the usefulness and ease-of-use of omni-channel buying processes, the higher the intention to develop both webrooming and showrooming behaviours. Additionally, the perceived ease-of-use exerts an additional indirect effect on the intention of developing these omni-channel behaviours through perceived usefulness. Finally, exploratory information seeking and acquisition have a relevant influence on webrooming intentions, but not on showrooming.Originality/valueThe authors’ research contributes to the literature on consumer behaviour in the fashion sector by testing a model to explain the intentions of individuals to adopt webrooming and showrooming, incorporating different psychographic variables linked to the use of ICT and the development of an exploratory consumer behaviour.

scholarly journals Information seeking by geoscientists: an update on Bichteler and Ward (1989)

2018 ◽  
Vol 74 (2) ◽  
pp. 447-460
Author(s):  
Knut Alstad ◽  
Morten Hertzum
Keyword(s):  
Information Seeking ◽  
Web Search ◽  
Information Sources ◽  
Information Source ◽  
Ease Of Use ◽  
Information Seeking Behavior ◽  
Bibliographic Databases ◽  
Content Type ◽  
Seeking Behavior

Purpose The purpose of this paper is to investigate how often geoscientists use different information sources and how this pattern of source use balances their perceptions of the quality and ease of use of the information sources. Design/methodology/approach The geoscientists at the Geological Survey of Norway were surveyed about their information-seeking behavior. The response rate was 70 percent. Findings The geoscientists primarily relied on web search and colleagues for information. These two information sources were perceived as easy to use, more so than bibliographic databases (GeoRef, Web of Science, and the library database). Bibliographic databases were used infrequently and perceived as yielding poorer quality results than consulting a colleague. The likelihood of using web search and colleagues to find information about a new topic was determined by the ease of using these sources. In contrast, the quality of the resulting information did not determine the frequency with which any of the information sources were used. The geoscientists who spent more time looking for information searched the web more often, had more reservations toward the quality of information obtained from colleagues, and read more journal articles and conference papers. Research limitations/implications Geoscientists’ use of an information source is self-reinforcing and unlikely to increase through improving its quality alone. It should be noted that the study is restricted to one geoscience organization. Originality/value The main reference about the information-seeking behavior of geoscientists is almost three decades old. This study provides an update.

Cognitive Processing of Film Cuts Among 4- to 8-Year-Old Children

2012 ◽  
Vol 17 (4) ◽  
pp. 257-265 ◽  
Author(s):  
Carmen Munk ◽  
Günter Daniel Rey ◽  
Anna Katharina Diergarten ◽  
Gerhild Nieding ◽  
Wolfgang Schneider ◽  
...  
Keyword(s):  
Eye Movements ◽  
Cognitive Processing ◽  
Media Literacy ◽  
Age Groups ◽  
Reaction Times ◽  
Time Span ◽  
Short Film ◽  
Calculation Formula ◽  
Eye Tracker ◽  
Chronological Sequence

An eye tracker experiment investigated 4-, 6-, and 8-year old children’s cognitive processing of film cuts. Nine short film sequences with or without editing errors were presented to 79 children. Eye movements up to 400 ms after the targeted film cuts were measured and analyzed using a new calculation formula based on Manhattan Metrics. No age effects were found for jump cuts (i.e., small movement discontinuities in a film). However, disturbances resulting from reversed-angle shots (i.e., a switch of the left-right position of actors in successive shots) led to increased reaction times between 6- and 8-year old children, whereas children of all age groups had difficulties coping with narrative discontinuity (i.e., the canonical chronological sequence of film actions is disrupted). Furthermore, 4-year old children showed a greater number of overall eye movements than 6- and 8-year old children. This indicates that some viewing skills are developed between 4 and 6 years of age. The results of the study provide evidence of a crucial time span of knowledge acquisition for television-based media literacy between 4 and 8 years.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

An empirical investigation of tourist’s choice of service delivery options

2017 ◽  
Vol 29 (7) ◽  
pp. 1892-1913 ◽  
Author(s):  
Arun Kumar Kaushik ◽  
Zillur Rahman
Keyword(s):  
Service Delivery ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Service Employees ◽  
Delivery Options

Purpose This paper aims to offer and examine a conceptual model of tourist innovativeness toward self-service technologies (SSTs) to confirm whether tourists prefer service delivery by SSTs over employees in an offline hospitality environment. Design/methodology/approach Tourists’ perceived usefulness (PU) of SSTs and need for interaction (NI) with service employees have been taken as crucial mediating variables to examine the effects of perceived ease of use and technology readiness index personality dimensions toward SST and employee-based service adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its dependence on domestic tourist samples. However, such samples were chosen because tourists comprising these samples tend to use similar service delivery options more, in turn increasing their use of SSTs available in sample hotels. Practical implications The study gives a deeper understanding of TRAM with an extremely crucial mediating variable (NI) in an offline service context. It also provides useful insights to service providers and policy makers for developing new strategies and policies to enhance user experience. Social implications This study recommends the usage of numerous SSTs by tourists. Originality/value During extensive literature review carried out in this research, no study was found that proposed such an effective framework in an offline service context.

I want to learn more! Integrating technology acceptance and task–technology fit models for predicting behavioural and future learning intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alessandro Lo Presti ◽  
Assunta De Rosa ◽  
Enrico Viceconte
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Moderated Mediation Model ◽  
Task Technology Fit ◽  
Acceptance Model ◽  
Training Opportunities ◽  
Future Learning

Purpose Constant and frequent technological changes within organizations call for further scholarly attention, as behavioural intentions need to be coupled also with future learning intentions to predict the present and prospective individual adaptations and performance. This study, grounded on the technology acceptance model, aims to examine the association between training opportunities and behavioural and future learning intentions also taking into account the role of task–technology fit as a moderator. Design/methodology/approach A survey was carried out within a single organization in the water processing sector on a sample of 200 workers who recently experienced a technological change through the adoption of System Application and Product in data processing. A moderated–mediation model was estimated through regression analyses with bootstrapping. Findings The results were consistent with study hypotheses. In particular, task–technology fit amplified the positive association between perceived ease of use and training opportunities as well as the indirect effect of this latter on both behavioural and future learning intentions through perceived ease of use and perceived usefulness. In sum, the hypothesized moderated–mediation model was confirmed. Originality/value Three novelty factors of this study can be stressed: it is among the few studies carried out on Italian workers in the realm of technology adoption, it expanded the technology acceptance model by including traditional behavioural intentions and future learning intentions as outcome variables and it integrated the task–technology fit perspective within the technology acceptance model.

Determinants and outcomes ofe-business adoption among manufacturing SMEs: Insights from a developing country

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muneer Abbad ◽  
Ibrahim Hussien Musa Magboul ◽  
Kholoud AlQeisi
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Ease Of Use ◽  
Government Support ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Business Practitioners ◽  
Using Data ◽  
Medium Enterprises

Purpose In response to a turbulent industrial environment, especially for small and medium enterprises (SMEs), organizations have widely adopted e-business to improve their processes. This study aims to propose a model that encapsulates the determinants and outcomes of e-business adoption. Design/methodology/approach The determinants and outcomes of e-business adoption were tested using data gathered from 282 managers and analysed using structural equation modelling techniques. Findings The results indicated that owner support, perceived ease of use and government support were important determinants that influence e-business adoption. Attitude, competitive pressureand relative advantage were not significant. Regarding outcomes, e-business adoption had a major impact on SME functioning and operational progress; however, it had no influence on competitive advantage. Originality/value By ascertaining the determinants and outcomes of e-business adoption, the findings provide e-business practitioners and managers with guidelines that can encourage more efficient and effective e-business adoption within their organizations. The results also provide a basis for more precise e-business studies to be conducted in developing countries.

Exploring sectoral diversity in the timing of organizational blockchain adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cigdem Turhan ◽  
Ibrahim Akman
Keyword(s):  
New Technology ◽  
Organizational Factors ◽  
Ease Of Use ◽  
Least Square ◽  
Management Support ◽  
Perceived Ease Of Use ◽  
Organizational Strategies ◽  
Content Type ◽  
Factors Affecting ◽  
Blockchain Technology

PurposeBlockchain is a relatively new technology. Although it has a high potential to influence organizational strategies for adoption into respective operations, it has not been widely explored yet. This study aims to assess the sectoral diversity in the timing of organizational adoption of blockchain through selected organizational factors.Design/methodology/approachA survey was conducted based on a sample of 208 IT professionals. The data was collected using an instrument containing 17 questions. The existence of sector diversity was statistically analyzed using the Least Square Regression method.FindingsThe results indicate that, except for management support and perceived ease of use, all the other factors in the analysis significantly influence sector diversity in terms of blockchain adoption timing.Originality/valueAlthough blockchain has received attention from researchers, to the best of the authors' knowledge, there is no published work in the literature that explores the organizational factors influencing sectoral differences in the timing of blockchain technology adoption. Therefore, our work is unique in the related literature since we present analyses for the diversity between public and private sectors by modeling the factors affecting the intentions for the timing of blockchain adoption as part of the organizations' IT infrastructure.

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