Understanding consumer’s showrooming behaviour

2017 ◽  
Vol 29 (2) ◽  
pp. 409-431 ◽  
Author(s):  
Sourabh Arora ◽  
Kunal Singha ◽  
Sangeeta Sahney
Keyword(s):  
Structural Equation ◽  
Least Squares Method ◽  
Small Sample Size ◽  
Small Sample ◽  
The Body ◽  
Multiple Channels ◽  
Web Based ◽  
Content Type ◽  
Body Of Knowledge ◽  
Partial Least Squares Method

Purpose Recent multichannel research suggests that consumers use multiple channels to reap attribute-based benefits which have led to showrooming phenomenon. The purpose of this paper is to investigate the reasons for consumers’ showrooming behaviour and propose a comprehensive model based on application and extension of the “Theory of planned behaviour”. Design/methodology/approach Using the probability sampling approach, 278 complete responses were obtained via web-based surveys for analysing the showrooming behaviour. The research model was tested using the “Partial least squares method” which follows a variance-based structural equation modelling approach. Findings The results of the study indicate that “touching and feeling the product” and “sales staff assistance” motivated customers to visit the physical store before buying online. “Better online service quality” and “lower prices online” induced customers to later purchase online. Price conscious customers and those with the ability to use multiple channels were more likely to engage in showrooming behaviour. Research limitations/implications The generalization of the findings may be limited because the data were collected from a small sample size. The subject calls for more extensive research for drawing generalizations due to lack of the substantive literature on the core area of study. Practical implications The model proposed will help retailers in understanding the showrooming phenomenon which recent researchers have considered as a threat to retail. The study provides basis for devising strategies to defend showrooming customers. Originality/value This paper adds to the body of knowledge in retailing by proposing a model on showrooming which is an emerging area of research in the present retail landscape.

To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kim-Lim Tan ◽  
Joseph Kee-Ming Sia ◽  
Daniel Kuok Ho Tang
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
Least Squares Method ◽  
Online News ◽  
The Body ◽  
Equation Modeling ◽  
Initial Attempt ◽  
Content Type ◽  
Partial Least Squares Method

PurposeCoronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying.Design/methodology/approachData were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further.FindingsThis study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying.Originality/valueThis research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.

Building loyalty in e-commerce

2016 ◽  
Vol 50 (4) ◽  
pp. 431-461 ◽  
Author(s):  
Lin Xiao ◽  
Zixiu Guo ◽  
John D’Ambra ◽  
Bin Fu
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
The Body ◽  
Equation Modeling ◽  
Web Based ◽  
Content Type ◽  
Theoretical Contribution ◽  
Body Of Knowledge ◽  
Integrated Research ◽  
Salient Factor

Purpose Although recent years have shown increasing popularity of e-commerce worldwide, there is still a lack of studies comprehensively exploring trust issue in e-commerce. Based on trust transfer theory and signaling theory, the purpose of this paper is to present an integrated research model to test the relationships between trust dimensions and e-loyalty, interactions among trust dimensions, as well as antecedents of different trust dimensions. Design/methodology/approach Data were collected through a web-based survey in Chinese markets and structural equation modeling with partial least squares was used to analyze the data. Findings The results identified that three trust dimensions all have significant impacts on e-loyalty, and relationships existed in different trust dimensions. Moreover, information quality and security protection are important factors determining institutional trust while store reputation is the most salient factor determining interpersonal trust. Originality/value This research contributes to the body of knowledge on trust by exploring the nature of trust with a multidimensional scale. Another theoretical contribution is the provision of a comprehensive understanding of the trust antecedents in e-commerce. Furthermore, this research benefits the companies doing e-businesses by allowing them to better understand how to improve consumers’ trust in the online environment and thus to retain and attract more loyal customers and succeed in online businesses.

Event innovation induced corporate branding

2017 ◽  
Vol 29 (3) ◽  
pp. 862-882 ◽  
Author(s):  
Fiona X. Yang ◽  
Sherry Xiuchang Tan
Keyword(s):  
Corporate Branding ◽  
Structural Equation ◽  
Corporate Image ◽  
The Body ◽  
Equation Modeling ◽  
Future Research ◽  
Event Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Corporate Loyalty

Purpose This paper aims to empirically investigate how event innovation may induce desirable corporate branding. Design/methodology/approach A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers. Findings The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele. Practical implications The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies. Originality/value The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.

The relationship between food heritage and clan culture: is “familiness” the missing link in SMEs?

2020 ◽  
Vol 123 (1) ◽  
pp. 337-354
Author(s):  
Fahimeh Khatami ◽  
Alberto Ferraris ◽  
Paola De Bernardi ◽  
Valter Cantino
Keyword(s):  
Structural Equation ◽  
Small Sample Size ◽  
Methodological Approach ◽  
Strong Relationship ◽  
Small Sample ◽  
Equation Modeling ◽  
Content Type ◽  
Clan Culture ◽  
The Relationship

PurposeThis paper empirically tests the relationship between food heritage, familiness, and clan culture, thus, highlighting the pivotal role of familiness in building robustly competitive food firms based on clan culture and food heritage.Design/methodology/approachThe methodological approach adopted is based on a quantitative analysis with data from one eco-tourist city in Iran (Torqabeh). In this regard, we developed a structured questionnaire surveying 98 small- and medium-sized enterprises (SMEs) operating in the food industry. We then used partial least squares structural equation modeling (PLS-SEM) to carry out the analysis.FindingsThe results indicate the significant positive relationship between food heritage and clan culture, and highlight the role of familiness as a strong mediator, which is also associated with a strong relationship between food heritage and clan culture.Research limitations/implicationsIn the present study, the main limitation was linked to the small sample size and data collection, which took place in only a single city; however, further research could overcome this limitation by investigating SMEs from a heterogeneous geographical context.Originality/valueThe value of this research relates to studies that have examined food heritage as a possible antecedent of familiness. Moreover, the novelty of this research is to study the concept of familiness in improving resource-based views and organizational theories.

Barriers to the use of integrated project delivery (IPD): a quantified model for Malaysia

2019 ◽  
Vol 27 (1) ◽  
pp. 186-204 ◽  
Author(s):  
Serdar Durdyev ◽  
M. Reza Hosseini ◽  
Igor Martek ◽  
Syuhaida Ismail ◽  
Mehrdad Arashpour
Keyword(s):  
Structural Equation ◽  
Corporate Sustainability ◽  
The Body ◽  
Project Delivery ◽  
Research Approach ◽  
Integrated Project Delivery ◽  
Content Type ◽  
Body Of Knowledge ◽  
Integrated Project ◽  
European Corporate Sustainability Framework

Purpose The purpose of this paper is to quantify the barriers to the use of integrated project delivery (IPD), as assessed by 115 construction professionals in Malaysia. Design/methodology/approach Barriers recording highest citation amongst researchers worldwide were collated in the form of a conceptual model. This model was validated via a partial least squares structural equation modelling technique. Findings Findings advance the body of knowledge on IPD by providing original insights into the nature of key barriers, quantifying the relative importance of each barrier. Research limitations/implications Despite the above-mentioned contributions, and before drawing any conclusion, it is prudent to acknowledge limitations, particularly the chosen research approach in focusing on the Malaysian context. Therefore, caution must be exercised in direct application of findings to other contexts; research findings should be seen through the lens of moderatum generalisations (see Payne and Williams, 2005). Practical implications Apart from contributions to the body of knowledge, for the world of practice, conditions impacting a transition to IPD are discussed, with a recommendation for change management through a tested mechanism like the European Corporate Sustainability Framework. Originality/value Being the first empirical study undertaken to quantify the relationship among the identified barriers and IPD, the present study contributes to the field by addressing the gap in IPD research in Malaysia, as an exemplar of a developing country; it creates knowledge to inform further improvements in project performance through facilitating IPD use. The study also offers insight to construction stakeholders in other developing countries for tackling issues that hinder the adoption of an IPD approach, and it also points to major barriers such that resources for tackling barriers may be allocated properly.

scholarly journals Barriers to innovation in service SMEs: evidence from Mexico

2017 ◽  
Vol 117 (8) ◽  
pp. 1669-1686 ◽  
Author(s):  
Gonzalo Maldonado-Guzmán ◽  
Jose Arturo Garza-Reyes ◽  
Sandra Yesenia Pinzón-Castro ◽  
Vikas Kumar
Keyword(s):  
Latin American ◽  
Structural Equation ◽  
The Body ◽  
Content Type ◽  
Specific Research ◽  
Innovation Activities ◽  
Body Of Knowledge ◽  
Latin American Region ◽  
Innovation Barriers ◽  
American Region

Purpose Specific research related to the study of innovation barriers in service SMEs in the Latin American region is limited. The purpose of this paper is to investigate the effects that external environmental, financial and human barriers have on innovation activities, particularly, within the context of Mexican service SMEs. Design/methodology/approach Three hypotheses were formulated and tested using structural equation modelling. Data were collected through an instrument that was developed based on relevant constructs adapted from the literature. The instrument was validated using confirmatory factor analysis, Cronbach’s α test and the composite reliability index to ensure reliability of the theoretical model. The instrument was distributed among service SMEs in the Aguascalientes state of Mexico, from were 308 valid responses were obtained. Findings In general, the results indicate that all the three barriers investigated (i.e. external environmental, financial and human) hinder innovation in service SMEs, with the external environmental barrier being the most significant of the three. Practical implications The findings of this research can inform managers of service SMEs and policy makers when formulating and implementing strategies to reduce innovation barriers. Originality/value Evidence suggests that specific research related to the study of innovation barriers in service SMEs in the Latin American region is limited. This paper fills this research gap by expanding the limited body of knowledge in this field and providing further evidence on this phenomenon. The study also enables the distinctive characteristics of innovation barriers to be understood within a particular context, expanding in this way the body of knowledge on this field.

What travel motivational factors influence Muslim tourists towards MMITD?

2017 ◽  
Vol 8 (1) ◽  
pp. 48-73 ◽  
Author(s):  
Muhammad Khalilur Rahman ◽  
Suhaiza Zailani ◽  
Ghazali Musa
Keyword(s):  
Structural Equation ◽  
Small Sample Size ◽  
Self Esteem ◽  
Small Sample ◽  
Motivational Factors ◽  
Equation Modeling ◽  
Tourism Destination ◽  
Content Type ◽  
The World ◽  
Managerial Implications

Purpose The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder (TCL) with the main purpose of the antecedents of travel motivation toward Malaysia for Islamic tourism destination (MMITD). Design/methodology/approach The theoretical model was tested using the structural equation modeling technique with partial least squares. A self-administered questionnaire was designed, distributed and collected from 180 effective participants who had visited Malaysia. Findings The findings revealed that the Islamic compliance with self-esteem needs, the Islamic compliance with relationship needs and the Islamic compliance with physiological needs have significant effects on Malaysia My Islamic tourism destination. Research limitations/implications The scope of this research paper is limited to TCL including the Islamic compliance issues with self-fulfillment, self-esteem, relationship, safety and physiological needs. A small sample size was obtained with participants from the Muslim countries. A future study should be comprehensively conducted on larger and diverse sampling methods with participants from the Muslim and the non-Muslim major countries, as this paper particularly discusses the theoretical and managerial implications for the anticipated future studies. Originality/value The study yet attempts on the part of academicians in Malaysia, what travel motivational factors influence Islamic tourists to travel MMITD. Based on the previous literature and researcher’s experience, it is a new phenomenon and investigation on MMITD.

Supply chain collaboration and firm’s performance

2018 ◽  
Vol 31 (3) ◽  
pp. 358-379 ◽  
Author(s):  
Farhad Panahifar ◽  
P.J. Byrne ◽  
Mohammad Asif Salam ◽  
Cathal Heavey
Keyword(s):  
Supply Chain ◽  
Information Sharing ◽  
Structural Equation ◽  
The Body ◽  
Future Research ◽  
Supply Chain Collaboration ◽  
Content Type ◽  
Body Of Knowledge ◽  
Effective Collaboration ◽  
Trust Information

Purpose The purpose of this paper is to identify and assess the interrelationships between various characteristics of information sharing and trust and their criticality for effective information-centred supply chain collaboration initiatives and, in turn, its criticality to overall firm’s performance. Design/methodology/approach A survey of 189 executives from different firms was conducted and the resulting data were analysed to investigate how collaboration enablers affect effective collaboration and to determine its impacts on organisational performance. Structural equation modelling through partial least squares is used to study the relationships between four enablers (trust, information readiness, information accuracy and information security), perceived collaboration success, and two outcomes (sales growth and overall operational performance). Findings The empirical results indicate that three collaboration enablers including trust, information readiness and secure sharing of information improve supply chain collaboration. The present study finds that “secure sharing of information” was the most important factor in fostering information sharing-centred collaboration. The present study also demonstrates that effective collaboration positively and significantly influences on firm’s performance. Practical implications This study provides researchers and practitioners with a more comprehensive understanding about the information sharing-centred collaboration, its enablers and effects on firms’ performance in a supply chain context. Future research should focus on developing additional constructs that may capture other drivers of effective collaboration. Originality/value The present study makes an empirical contribution to the body of knowledge by investigating an integrated framework focussing on the enablers of collaboration through information sharing and its impact on firms’ performance.

Behavioural intention to adopt mobile wallet: a developing country perspective

2016 ◽  
Vol 8 (3) ◽  
pp. 227-244 ◽  
Author(s):  
Khushbu Madan ◽  
Rajan Yadav
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Service Providers ◽  
Small Sample Size ◽  
Integrated Approach ◽  
Mobile App ◽  
Small Sample ◽  
Content Type ◽  
New Variables ◽  
The Impact

Purpose This paper aims to understand the factors that affect consumers’ adoption of mobile wallet as an alternative method of making payments to purchase goods and services. Design/methodology/approach A survey of over 210 mobile phone consumers was made. The study added two additional constructs – perceived regulatory support (PRS) and promotional benefits (PBs) – and proposed an integrated approach to understanding mobile wallet adoption. The hypothesized relationships were analysed via structural equation modelling. Findings The results indicated performance expectancy, social influence, facilitating conditions, perceived risk, perceived value, PRS, as well as PBs, to be significant factors in predicting behavioural intentions to adopt mobile wallet solutions. The impact of effort expectancy was found to be statistically insignificant. Research limitations/implications The small sample size and the possibility of including new variables such as personal innovativeness, which have not been addressed here, are some of the limitations of this study. Practical implications The findings of this paper would be useful for mobile wallet service providers, mobile app writers and institutions involved in the facilitation and regulation of such services to develop suitable strategic frameworks to encourage the adoption of mobile wallets. Originality/value The study is the first of its kind in India and has added a new dimension in the assessment of technology adoption by proposing two new variables.

Participant well-being and local festivals: the case of the Miri country music festival, Malaysia

2020 ◽  
Vol 11 (4) ◽  
pp. 433-451
Author(s):  
Kim-Lim Tan ◽  
Adriel K.S. Sim ◽  
Delon Chai ◽  
Louise Beck
Keyword(s):  
Structural Equation ◽  
Local Community ◽  
Well Being ◽  
Country Music ◽  
The Body ◽  
Subjective Well Being ◽  
Content Type ◽  
Tourist Attractions ◽  
Music Festival ◽  
Body Of Knowledge

PurposeFestivals are becoming a growing commodity for countries keen to increase their portfolio of tourist attractions. The benefits experienced by the local community and the visitors at festivals are multi-faceted. However, existing tourism research has primarily focussed on the value of the event in terms of customer satisfaction. It has yet to explicitly identify the affect music festivals have on individuals' well-being. This study aims to investigate the effect of music festival unique attributes on visitors' satisfaction levels and how it influences individuals' well-being.Design/methodology/approachA paper-based questionnaire was distributed to participants visiting the Miri Country Music Festival (MCMF) in Malaysia, and partial least squares–structural equation modelling (PLS-SEM) was used for data analysis.FindingsThe results from 288 respondents revealed that the festival programme was the main attribute in influencing one's satisfaction to a festival, which in turn improved one's subjective well-being. The other attributes that influence an individual's satisfaction in a music festival include food, information services and festival value.Originality/valueThis study advances the body of knowledge by integrating the self-determination theory and the environmental psychology theory as the bases that a music festival potentially provides an engaging environment that is conducive for positive well-being among the participants. This is the first study that confirms the influence of the different predictors on the perceived value of MCMF, proposing a model in developing a better understanding of the participants' well-being.

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