Event innovation induced corporate branding

2017 ◽  
Vol 29 (3) ◽  
pp. 862-882 ◽  
Author(s):  
Fiona X. Yang ◽  
Sherry Xiuchang Tan
Keyword(s):  
Corporate Branding ◽  
Structural Equation ◽  
Corporate Image ◽  
The Body ◽  
Equation Modeling ◽  
Future Research ◽  
Event Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Corporate Loyalty

Purpose This paper aims to empirically investigate how event innovation may induce desirable corporate branding. Design/methodology/approach A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers. Findings The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele. Practical implications The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies. Originality/value The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.

Supply chain collaboration and firm’s performance

2018 ◽  
Vol 31 (3) ◽  
pp. 358-379 ◽  
Author(s):  
Farhad Panahifar ◽  
P.J. Byrne ◽  
Mohammad Asif Salam ◽  
Cathal Heavey
Keyword(s):  
Supply Chain ◽  
Information Sharing ◽  
Structural Equation ◽  
The Body ◽  
Future Research ◽  
Supply Chain Collaboration ◽  
Content Type ◽  
Body Of Knowledge ◽  
Effective Collaboration ◽  
Trust Information

Purpose The purpose of this paper is to identify and assess the interrelationships between various characteristics of information sharing and trust and their criticality for effective information-centred supply chain collaboration initiatives and, in turn, its criticality to overall firm’s performance. Design/methodology/approach A survey of 189 executives from different firms was conducted and the resulting data were analysed to investigate how collaboration enablers affect effective collaboration and to determine its impacts on organisational performance. Structural equation modelling through partial least squares is used to study the relationships between four enablers (trust, information readiness, information accuracy and information security), perceived collaboration success, and two outcomes (sales growth and overall operational performance). Findings The empirical results indicate that three collaboration enablers including trust, information readiness and secure sharing of information improve supply chain collaboration. The present study finds that “secure sharing of information” was the most important factor in fostering information sharing-centred collaboration. The present study also demonstrates that effective collaboration positively and significantly influences on firm’s performance. Practical implications This study provides researchers and practitioners with a more comprehensive understanding about the information sharing-centred collaboration, its enablers and effects on firms’ performance in a supply chain context. Future research should focus on developing additional constructs that may capture other drivers of effective collaboration. Originality/value The present study makes an empirical contribution to the body of knowledge by investigating an integrated framework focussing on the enablers of collaboration through information sharing and its impact on firms’ performance.

Building loyalty in e-commerce

2016 ◽  
Vol 50 (4) ◽  
pp. 431-461 ◽  
Author(s):  
Lin Xiao ◽  
Zixiu Guo ◽  
John D’Ambra ◽  
Bin Fu
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
The Body ◽  
Equation Modeling ◽  
Web Based ◽  
Content Type ◽  
Theoretical Contribution ◽  
Body Of Knowledge ◽  
Integrated Research ◽  
Salient Factor

Purpose Although recent years have shown increasing popularity of e-commerce worldwide, there is still a lack of studies comprehensively exploring trust issue in e-commerce. Based on trust transfer theory and signaling theory, the purpose of this paper is to present an integrated research model to test the relationships between trust dimensions and e-loyalty, interactions among trust dimensions, as well as antecedents of different trust dimensions. Design/methodology/approach Data were collected through a web-based survey in Chinese markets and structural equation modeling with partial least squares was used to analyze the data. Findings The results identified that three trust dimensions all have significant impacts on e-loyalty, and relationships existed in different trust dimensions. Moreover, information quality and security protection are important factors determining institutional trust while store reputation is the most salient factor determining interpersonal trust. Originality/value This research contributes to the body of knowledge on trust by exploring the nature of trust with a multidimensional scale. Another theoretical contribution is the provision of a comprehensive understanding of the trust antecedents in e-commerce. Furthermore, this research benefits the companies doing e-businesses by allowing them to better understand how to improve consumers’ trust in the online environment and thus to retain and attract more loyal customers and succeed in online businesses.

scholarly journals Awareness of occupational hazards in learning organizations

2019 ◽  
Vol 68 (1/2) ◽  
pp. 17-32 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahafuz Mannan ◽  
Md. Afnan Hossain ◽  
AAhad M. Osman Gani
Keyword(s):  
Structural Equation ◽  
The Body ◽  
Higher Learning ◽  
Mediating Effect ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Future Research ◽  
Occupational Hazards ◽  
Content Type ◽  
Learning Institutions

PurposeThe purpose of this research is to investigate the significant antecedents that influence students’ awareness of occupational hazards (AOHs) in their respective institutions. The researchers proposed a theoretical model consisting of three dimensions: knowledge sharing behavior (KSB), sense of spirituality (SS) and awareness of occupational hazards (AOHs).Design/methodology/approachThis study targets students of different public and private higher learning institutions in Bangladesh with a total of 260 respondents, utilizing a survey questionnaire as the data collection instrument to test the proposed conceptual model. The structural equation modeling approach was used to test the proposed model.FindingsThe results show that SS has a mediating effect on KSB and AOHs at higher learning institutions.Originality/valueThe study contributes for first time to the theoretical novelty of the body of the existing literature in the domains of students’ KSB, SS and AOHs. The study also provides insight on future research directions by helping in identifying gaps in literature in this field and higher learning institutions in Bangladesh.

Eco-innovation and the circular economy in the automotive industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gonzalo Maldonado-Guzmán ◽  
Jose Arturo Garza-Reyes ◽  
Yesenia Pinzón-Castro
Keyword(s):  
Circular Economy ◽  
Structural Equation ◽  
Positive Impact ◽  
The Body ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Measurement Scales ◽  
Content Type ◽  
Body Of Knowledge ◽  
Auto Parts

PurposeCircular economy is emerging as a new sustainability paradigm. Similarly, eco-innovation is being recognized as one of the most important mechanisms that allow the transition from a linear to a circular economy in production processes, as there is a strong relationship between eco-innovation (eco-innovation of products, processes and management) and circular economy activities. However, the relationship between eco-innovation and circular economy is an issue that has been isolated and little analyzed in the academic literature. Therefore, this research fills this gap by exploring the interdependence between eco-innovation and circular economy.Design/methodology/approachThe research is conducted through an extensive literature review from where a research framework consisting of two measurement scales, 18 items and three hypotheses were developed. A self-administered questionnaire was distributed and 460 responses were obtained from companies in the automotive and auto parts industry in Mexico. The data obtained were analyzed through confirmatory factor analysis, descriptive statistics and structural equation modeling.FindingsThe results suggest that eco-innovation of products, process and management has a significant positive impact on the circular economy of companies in the automotive and auto parts industry.Practical implicationsThe findings of this research can inform managers in the automotive sector and policymakers when formulating and deploying environmentally sustainable strategies.Originality/valueThis paper fills a research gap by expanding the limited body of knowledge that relates eco-innovation and circular economy and providing some evidence of their relationship. The research also allows the unique characteristics of eco-innovation and the circular economy to be understood within a particular context, growing in this manner the body of knowledge on this field.

Animation intensity of sponsorship signage

2018 ◽  
Vol 8 (2) ◽  
pp. 177-194
Author(s):  
Felix Otto ◽  
Christopher Rumpf
Keyword(s):  
Structural Equation ◽  
Linear Regression Analysis ◽  
Video Clip ◽  
The Body ◽  
Equation Modeling ◽  
Sporting Events ◽  
Content Type ◽  
Body Of Knowledge ◽  
The Impact ◽  
Practical Implications

Purpose Visual animation of sponsorship signage has become a frequently used technique at televised sports with the aim to increase viewer attention. The purpose of this paper is to investigate the impact of animation intensity of sponsorship signage on sport viewers’ attention and to examine viewers’ visual confusion as a reaction to increasing animation intensity. Design/methodology/approach Based on a lab experiment, eye-tracking methodology was applied to analyze the participants’ visual attention to animated sponsorship signage. The stimulus films showed a highlight video clip of a tennis match and included five different intensity levels of animated signage. The hypothesized causal relationships were tested by using linear regression analysis and structural equation modeling. Findings The results demonstrate that animation intensity of sponsorship signage positively influences sport viewers’ attention. The findings also reveal that animation intensity has no significant effect on sport viewers’ visual confusion. Practical implications The findings suggest the use of higher animation intensity levels for effective sponsorship communication in sports broadcasts. Furthermore, there is still more potential to improve sponsorship communication at televised tennis events as viewer confusion was not affected by animation intensity. Originality/value This research contributes to the body of knowledge by taking into account different intensity levels of animated sponsorship signage in a tennis event context. It is the first study that demonstrates the impact of animation intensity to improve sponsorship communication at televised sporting events.

scholarly journals Corporate entrepreneurship and business performance

2018 ◽  
Vol 2 (1) ◽  
pp. 59-80 ◽  
Author(s):  
Waheed Ali Umrani ◽  
Kabiru Maitama Kura ◽  
Umair Ahmed
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Business Performance ◽  
Structural Model ◽  
Measurement Model ◽  
Corporate Entrepreneurship ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Body Of Knowledge

Purpose The purpose of this paper is to investigate the relationship between corporate entrepreneurship (CE), organizational culture (OC) and business performance (BP). Additionally, the study has attempted to address the moderating influence of OC on CE–BP relationship. Design/methodology/approach Data were collected from middle managers of Big Five banks of Pakistan. A two-step approach to structural equation modeling was used. Using confirmatory factor analysis, the measurement model fit was determined. The significance of the theoretical relationship was assessed using structural model. Findings The results have supported the hypothesized direct and moderated relationship. Originality/value The present study extends the body of knowledge in testing the resource-based view of the firm theory and contingency theory through providing empirical evidence on the hypothesized relationships. Additionally, the study has contributed in the existing theory through evaluating the moderating of OC by using interaction effect in partial least squares structural equation modeling (PLS-SEM).

Is meaningful work the silver bullet? Perspectives of the social workers

2019 ◽  
Vol 13 (4) ◽  
pp. 612-632 ◽  
Author(s):  
Kim-Lim Tan ◽  
Tek-Yew Lew ◽  
Adriel K.S. Sim
Keyword(s):  
Social Workers ◽  
Structural Equation ◽  
Strong Predictor ◽  
Meaningful Work ◽  
Job Burnout ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Body Of Knowledge ◽  
Positive Direct

Purpose The purpose of this paper is to examine the effectiveness of meaningful work against dimensions of job burnout, with psychological capital (PsyCap) as the mediator. Design/methodology/approach Data from 223 social workers were analyzed using the partial least squares–structural equation modeling. Findings As expected, meaningful work displayed a positive, direct and significant relationship with PsyCap. Contrary to expectations, meaningful work did not establish a negative direct relationship with all, but one dimension of job burnout. However, the results showed that it had indirect relationships with all job burnout dimensions through PsyCap where it displayed a mediating influence over the relationship. Practical implications Given the malleable attributes of PsyCap and the results showing meaningful work being a strong predictor of PsyCap, this study suggests that organizations should focus on imbuing greater meaningfulness in work to improve social workers’ PsyCap, which is essential in reducing their propensity for experiencing job burnout. Originality/value This is one of the first studies to explore in detail the effects of meaningful work on the dimensions of job burnout, with PsyCap being the mediator. This study has advanced the body of knowledge on meaningful work by contesting the claim that meaningful work was an effective predictor in reducing job burnout. In addition, this study has extended the understanding of the upward-spiral concept and the resource caravan concept.

Consumers’ self-congruence with a “Liked” brand

2017 ◽  
Vol 51 (2) ◽  
pp. 367-390 ◽  
Author(s):  
Elaine Wallace ◽  
Isabel Buil ◽  
Leslie de Chernatony
Keyword(s):  
Social Relations ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Large Scale ◽  
Equation Modeling ◽  
Future Research ◽  
Tie Strength ◽  
Brand Love ◽  
Content Type ◽  
Self Image

Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test similarities of brand image with self-image for Facebook “Likes” to determine whether self-congruence with a “Liked” brand leads to positive offline brand outcomes. It also investigates whether consumers’ perceptions about their Facebook social relations influence self-congruent brand “Likes”. Design/methodology/approach A large-scale survey was conducted of regular Facebook users who “Liked” brands. Data from 438 respondents was analysed and hypotheses tested using structural equation modeling. Findings Empirical results show that the perceived self-congruence with a “Liked” brand increases with social tie strength. Perceived social tie strength is informed by perceived attitude homophily. When the perceived self-congruence with a “Liked” brand is higher, brand love and word of mouth (WOM) are enhanced. Consumers also have greater brand loyalty and offer more WOM when brands are loved. Research limitations/implications Findings demonstrate the influence of consumers’ cognitive network on “Likes” and brand outcomes. Further replication would enhance generalisability. Future research should use a wider sample and investigate other variables. Practical implications Findings support managers seeking to grow and analyse Facebook “Likes” by providing insights into brand loyalty, brand love and WOM for “Liked” brands. Originality/value The paper addresses the dearth of research exploring how consumers’ perceptions of their Facebook network influence their online brand behaviour and how perceived self-congruence with a “Liked” brand relates to brand outcomes.

Antecedents of horizontal logistics collaboration in agri-food supply chains

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ismail Badraoui ◽  
Ivo van der Lans ◽  
Youssef Boulaksil ◽  
Jack G.A.J. van der Vorst
Keyword(s):  
Supply Chains ◽  
Food Supply ◽  
Structural Equation ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Operational Conditions ◽  
Food Supply Chains ◽  
The Impact ◽  
The Relationship

PurposeThis study investigates the impact of agri-food supply chains (AFSCs) characteristics on the antecedents of horizontal logistics collaboration (HLC). Specifically, the study compares the relationship between collaboration activities and outcomes for companies in and outside AFSCs.Design/methodology/approachFirst, a survey was used to collect data from different industries. Second, confirmatory factor analysis and structural equation modeling were applied to compare the measurement and structural models from different industry categories.FindingsThe results support the premise that collaboration improves trust and commitment in the relationship, which in turn enhance satisfaction. The results also show the existence of a minor influence of AFSCs characteristics on HLC antecedents, in the form of an indirect impact of dedicated investments on commitment.Practical implicationsThe factors having a significant influence on the collaboration outcomes and their respective effects are generally similar across food and nonfood supply chains, providing opportunities for interdisciplinary and collaboration experiences.Originality/valueThis research contributes to the body of knowledge on interfirm collaboration by considering the specificities of HLC. It also highlights the importance of conducting contingency research on collaborative experiences, as firms from different industry contexts operate under distinct operational conditions.

scholarly journals Linking Supply Chain Network Complexity to Interdependence and Risk-Assessment: Scale Development and Empirical Investigation

2015 ◽  
Vol 17 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Samyadip Chakraborty
Keyword(s):  
Risk Assessment ◽  
Supply Chain ◽  
Structural Equation ◽  
The Body ◽  
Equation Modeling ◽  
Supply Chain Network ◽  
Managerial Decision ◽  
Empirically Supported ◽  
Body Of Knowledge ◽  
Managerial Implications

Concepts like supply chain network complexity, interdependence and risk assessment have been prominently discussed directly and indirectly in management literature over past decades and plenty of frameworks and conceptual prescriptive research works have been published contributing towards building the body of knowledge. However previous studies often lacked quantification of the findings. Consequently, the need for suitable scales becomes prominent for measuring those constructs to empirically support the conceptualized relationships. This paper expands the understanding of supply chain network complexity (SCNC) and also highlights its implications on interdependence (ID) between the actors and risk assessment (RAS) in transaction relationships. In doing so, SCNC and RAS are operationalized to understand how SCNC affects interdependence and risk assessment between the actors in the supply chain network. The contribution of this study lies in developing and validating multi-item scales for these constructs and empirically establishing the hypothesized relationships in the Indian context based on firm data collected using survey–based questionnaire. The methodology followed included structural equation modeling. The study findings indicate that SCNC had significant relationship with interdependence, which in turn significantly affected risk assessment. This study carries both academic and managerial implications and provides an empirically supported framework linking network complexity with the two key variables (ID and RAS), playing crucial roles in managerial decision making. This study contributes to the body of knowledge and aims at guiding managers in better understanding transaction relationships.

Sign in / Sign up

Export Citation Format

Share Document