Indian consumers’ risk perception in buying green products: the case of LED light bulbs

2018 ◽  
Vol 30 (4) ◽  
pp. 927-951 ◽  
Author(s):  
Sujit Kumar Ray ◽  
Sangeeta Sahney
Keyword(s):  
Risk Perception ◽  
Financial Risk ◽  
Social Risk ◽  
Green Products ◽  
Content Type ◽  
Performance Risk ◽  
Indian Consumers ◽  
And Performance ◽  
Psychological Risk ◽  
Overall Risk

PurposeThe purpose of this paper is to examine how the various perceived risk facets such as financial risk, performance risk, psychological risk, social risk, and physical risk influence the Indian consumers’ perceived overall risk during the purchase of green products such as energy-efficient LED light bulbs.Design/methodology/approachA self-administered questionnaire comprising a total of 29 items was employed over a sample of 272 respondents. The structural equation modeling using partial least squares was used for data analysis.FindingsPsychological risk emerged as the most influential of the various risk facets in affecting perceived overall risk. Financial, physical, and performance risks emerged as the second, third, and fourth most influential risk facets, respectively, which affect the perceived overall risk. Surprisingly, social risk did not emerge as an influential facet when it comes to affecting perceived overall risk. Further, psychological and financial risks appeared to have a positive medium-level influence on the perceived overall risk, whereas physical and performance risks appeared to have a positive weak influence on the perceived overall risks. The influence of financial risk on the perceived overall risk was found to be partially mediated by performance risk.Originality/valueThe study is unique in the sense that it reflects the risk perception of potential consumers in one of the largest emerging markets of the world, when it comes to purchase of green products.

Prioritization of multi-dimensional risk for digital services using the generalized analytic network process

2019 ◽  
Vol 21 (2) ◽  
pp. 146-163 ◽  
Author(s):  
Syed Ziaul Mustafa ◽  
Arpan Kumar Kar
Keyword(s):  
Financial Risk ◽  
Smart Cities ◽  
Analytic Network Process ◽  
Social Risk ◽  
Content Type ◽  
Digital Services ◽  
Performance Risk ◽  
Physical Risk ◽  
Network Process ◽  
Psychological Risk

PurposeIn current times, organizations operating in emerging economies are providing digital services to its citizen the internet. Literature indicates that digital services are facing major challenges with respect to its adoption among users groups due to the perceived risks.Design/methodology/approachWith the use of generalized analytic network process (GANP), prioritization of different dimensions of risk has been done on the basis of an empirical survey among user groups in India.FindingsThe result indicates that dimensions like privacy risk, performance risk and financial risk are more important risks across digital services models. However, physical risk, social risk, psychological risk and time risk are comparatively less important risks across digital services. This research also finds out that the end users are reluctant to provide their personal information.Research limitations/implicationsThe sample size is relatively small which limits generalizability of results beyond India. However, an application of GANP has been showcased for empirical research.Practical implicationsThe research outcome can help managers in deciding which dimensions of risk are more important for digital service delivery and thus facilitate adoption.Originality/valueThis paper focused on the different facets of risk perceived by consumers, toward the digital services available in smart cities. Perceived risk dimensions such as privacy risk, performance risk, financial risk, physical risk, social risk, psychological risk and time risk have shown that there is a need to prioritize these risks to the digital services which is offered to the residents of the smart cities.

scholarly journals Study on the Influence of Customers’ Risk Perception on the Use of Leasing Services Based on the Burden of Ownership

2017 ◽  
Vol 10 (2) ◽  
pp. 147 ◽  
Author(s):  
Jutamart Limsupanark ◽  
Xu Ming ◽  
Pimyada Pangam
Keyword(s):  
Risk Perception ◽  
Intention To Use ◽  
Social Risk ◽  
Economic Risk ◽  
Performance Risk ◽  
Car Rental ◽  
Car Rental Industry ◽  
The Right ◽  
Risk Dimensions ◽  
Psychological Risk

Rental service refers to the provision of the right to use the goods for the customer, and do not need to have ownership, such as the car rental industry, is now growing rapidly. This service is provided to avoid the so-called "customers to bear the burdens of ownership", such as the product has to take the risk and responsibility. However, the use of issues such as risk perception and subsequent customer facing to obtain the ownership of the products of leasing services need further study. Based on the theory of risk perception, we propose five risk dimensions (economic risk, performance risk, psychological risk, time risk and social risk). They have an impact on customer’s decision in rental service. Through the analysis of the data obtained by the investigation, we examined the hypothesis. The results proved that the decision of customer to obtain the ownership is affected by the five kinds of risk perception factors; while the ownership intention declines, the intention to use rental service will increase.

scholarly journals Post COVID-19 Pandemic International Travel: Does Risk Perception and Stress-Level Affect Future Travel Intention?

2021 ◽  
Vol 24 (1) ◽  
pp. 1
Author(s):  
Ahmad Febri Falahuddin ◽  
Clare Teroviel Tergu ◽  
Rachele Brollo ◽  
Ratih Oktri Nanda
Keyword(s):  
Risk Perception ◽  
Stress Level ◽  
Financial Risk ◽  
International Travel ◽  
Future Market ◽  
Social Risk ◽  
Travel And Tourism ◽  
Physical Risk ◽  
Psychological Risk ◽  
The Relationship

The COVID-19 pandemic has extremely affected several industries including international travel and tourism. Many scholars have tried to describe the cause-effects of this major phenomenon. This study majorly aims to explore the relationship between risk perception and travel intention where stress level prone to COVID-19 quarantine serves as a moderating factor. The researchers believed that the influence of the dimensions of risk perception including social risk, psychological risk, physical risk, performance risk, financial risk and time risk on travel intention will be significant when the variable of stress level intervenes. This paper used a quantitative approach involving 409 respondents around the world. The data were gathered via online questionnaires facilitated by Google form and Wenjuanxing. The respective questionnaires were available in five languages (Chinese, English, Italian, French and Indonesian). Both descriptive and inferential statistics were used to analyze the data. The outcome of the hierarchical multiple regression (HMR) test resulted in a positive connection between all independent variables and travel intention simultaneously but not partially. The uppermost influence was found in social risk. Meanwhile, financial risk and time risk indicate no significant relationship. Lastly, the researchers believe that understanding the relationships between the variables of this study would be beneficial for the DMOs to predict the future market and rearrange strategies after being affected by the pandemic.

THE EFFECTS OF PERCEIVED RISK ON THE WORD-OF-MOUTH COMMUNICATION DYAD

2006 ◽  
Vol 34 (10) ◽  
pp. 1207-1216 ◽  
Author(s):  
Tom M. Y. Lin ◽  
Cheng-Hsi Fang
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Word Of Mouth ◽  
Negative Relationship ◽  
Social Risk ◽  
Positive Effects ◽  
Performance Risk ◽  
Expected Performance ◽  
And Performance ◽  
Product Familiarity

This study examined the effects of perceived risk on the sender and the receiver of word-of-mouth (WOM) communication. Regression analysis of 675 questionnaires administered in Taiwan metropolitan areas confirmed that financial risk and performance risk have significant positive effects on WOM's influencing of the receiver's purchase decision, whereas social risk and psychological risk have significant positive effects on the sender's intention of WOM spread. Product familiarity was identified as a moderator of the relationship between expected performance risk and WOM spread. There was a negative relationship between expected performance risk and WOM spread when people were unfamiliar with the product.

Customers’ Risk Perception Towards Electronic Banking Services

2019 ◽  
Vol 118 (11) ◽  
pp. 424-432
Author(s):  
SK.Saravanan
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Credit Card ◽  
Financial Risk ◽  
Internet Banking ◽  
Social Risk ◽  
Security Risk ◽  
Electronic Banking ◽  
Risk Dimensions ◽  
Psychological Risk

The main aim of this study is to measure the factors which influence the risk perception of customers while using electronic banking channel. The significant findings of this study are, internet banking is having high risk assumed by most of the respondents. Based on the risk dimensions, financial risk influencing more compared to the other types of risk. Most of the respondents are assuming that financial risk and psychological risk is more in credit card. Performance risk is more in a debit card, time risk, psychological risk, security risk and social risk are huge in internet banking. Financial risk is the mediating factor for determining the perceived risk of electronic banking customers.

Pay-premium for green brands: evidence from an emerging country

2020 ◽  
Vol 11 (3) ◽  
pp. 219-232
Author(s):  
Ulun Akturan
Keyword(s):  
Willingness To Pay ◽  
Brand Equity ◽  
Risk Perceptions ◽  
Structural Equation ◽  
Financial Risk ◽  
Survey Method ◽  
Green Products ◽  
Content Type ◽  
Performance Risk ◽  
Emerging Country

Purpose This study aims to examine how green branding strategies affect pay-premium behaviour of consumers for high- vs low-involvement green products in an emerging country. Design/methodology/approach Data were collected from 500 consumers by survey method, and structural equation modelling was run to analyse the hypotheses. Findings Consequently, it was found that for involvement level consumers’ pay-premium behaviour was affected indirectly by perceived quality, and directly by green brand equity and brand credibility. Moreover, in addition to those factors, for low-involvement green products, performance risk and financial risk have an impact on willingness to pay more; however, for high-involvement green products, only performance risk influences the pay more behaviour of consumers. Research limitations/implications In the research, two involvement levels and two brands were used. Brand names in particular may have caused a bias in the measurement. And the findings are limited by the sample, which includes respondents from an emerging country. Practical implications Managers should focus on green brand equity, brand quality and credibility to support willingness to pay more for green products. Moreover, they should monitor performance risk and financial risk perceptions, which may differ according to the involvement levels. Originality/value There is no other study, at least to the best of the author’s knowledge, testing the effects of brand-related factors on consumers’ willingness to pay-premium for green brands.

Store brand and perceived risk on private label brand attitude

2020 ◽  
Vol 12 (1) ◽  
pp. 133-150 ◽  
Author(s):  
M.K.M. Manikandan
Keyword(s):  
Risk Factors ◽  
Perceived Risk ◽  
Tamil Nadu ◽  
Financial Risk ◽  
Perceived Quality ◽  
Negative Influence ◽  
Private Label ◽  
Social Risk ◽  
Content Type ◽  
The Social

Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty. The perceived risk factors include functional risk, financial risk and social risk. The attitude toward PLBs was taken as the dependent variable. The study was carried out by using a standardized questionnaire for all three constructs. The convenience sampling method was adopted to carry out data collection from customers of organized retail stores in the city of Coimbatore, in the state of Tamil Nadu, India. The relationship between the three variables was studied with structural equation modeling using IBM SPSS Amos software. Findings The study revealed that excluding the Financial Risk and the Social Risk, functional risk alone has significant influence over the PLB Attitude. The Retailer Equity variables, retailer perceived quality and retailer loyalty have positive influence on the PLB Attitude, while the other two variables do not show any influence. Retailer Awareness shows a negative influence over the social risk. Retailer Association does not show any influence on any of the three risk factors. Retailer perceived quality shows negative influence over the functional risk while retailer loyalty negatively influences social risk. Research limitations/implications The research study was carried out in cities that are populous in the Indian state of Tamil Nadu. All the respondents came from three cities in Tamil Nadu, namely, Coimbatore, Tiruppur and Madurai. Hence, extending the findings of the study to other countries where organized retail penetration is deeper may be attempted with caution. Practical implications The study will offer managers in the retail industry some understanding of the risk-relieving factors in operation when buying grocery goods. Originality/value The research paper contributes to the literature concerning the role played by retailer equity and perceived risk factors on attitudes toward PLBs.

Green innovation and performance: moderation analyses from Thailand

2019 ◽  
Vol 22 (3) ◽  
pp. 446-467 ◽  
Author(s):  
Adeel Tariq ◽  
Yuosre Badir ◽  
Supasith Chonglerttham
Keyword(s):  
Financial Performance ◽  
Financial Risk ◽  
Hierarchical Regression ◽  
Content Type ◽  
Technological Turbulence ◽  
Market Turbulence ◽  
Resource Intensity ◽  
And Performance ◽  
Moderating Role

Purpose The purpose of this paper is to investigate the influence of green product innovation performance (GPIP) on a firm’s financial performance (i.e. a firm’s profitability and risk). In addition, it has adopted the resource-based view and contingency theory to explore how GPIP and a firm’s financial performance relationship is manifested when subject to the moderating role of a firm’s market resource intensity and certain environmental factors, such as technological turbulence and market turbulence. Design/methodology/approach Data were collected from 202 publicly listed Thai manufacturing firms. This research has used hierarchical regression analyses to empirically test the proposed research hypotheses. Findings The findings reveal that GPIP exerts a significant influence on a firm’s financial performance, i.e. higher the GPIP, higher the firm’s profitability and lower the firm’s financial risk. Moreover, findings support the theoretical assertions that the higher level of market resource intensity, market turbulence and technological turbulence further strengthens GPIP and a firm’s financial performance relationship. Originality/value By considering the independent moderating role of market resource intensity, market turbulence and technological turbulence, this research has contributed to reconcile the previously disparate findings regarding the GPIP and a firm’s financial performance relationship. Moreover, this research has highlighted the role of the essential moderators that business managers must understand and adjust to capitalize on and achieve superior financial performance.

Determining Consumer Purchase Intention Toward Counterfeit Luxury Goods Based on the Perceived Risk Theory

2022 ◽  
pp. 316-339
Author(s):  
Cláudio Félix Canguende-Valentim
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Financial Risk ◽  
Social Risk ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Consumer Purchase Intention ◽  
Perception Theory

This study aims to understand the impact of financial, psychological, and social risk dimensions on attitude and intention to purchase counterfeit luxury goods. Data were collected through a questionnaire conducted with 116 Angolan consumers and were treated with structural equation modeling. The results revealed that only financial risk and social risk were influential in attitude toward counterfeit luxury goods. Attitude had a significant influence on the intention to purchase counterfeit luxury goods. The research contributes to the literature because there has been no previous study in an African country that seeks to understand the purchase intention of counterfeit luxury goods according to risk perception theory. On the other hand, this study is one of the few to report that social risk perception positively impacts attitudes towards counterfeit luxury goods.

The effect of perceived risk dimensions on purchase intention

2015 ◽  
Vol 30 (4) ◽  
pp. 218-230 ◽  
Author(s):  
Ramulu Bhukya ◽  
Sapna Singh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Financial Risk ◽  
Value Proposition ◽  
Private Labels ◽  
Market Place ◽  
Content Type ◽  
Physical Risk ◽  
Risk Dimensions ◽  
Psychological Risk

Purpose – The purpose of this paper is to examine the dimensions of perceived risk, which influence consumers’ purchase intention toward the retailers’ private labels. Based upon the previous literature, majorly four dimensions of the perceived risk have been considered for the study. These include – perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk. Design/methodology/approach – Data have been collected by proceeding with mall intercept method and approached shoppers with the questionnaire at the outlets of large Indian retailers – Reliance retail, Aditya Birla’s More, Big Bazaar and Spencer’s. A total of 352 valid questionnaires were obtained, wherein responses were recorded on Likert-type scale anchoring five-points where 1 indicates strongly disagree and 5 indicates strongly agree. Then, the analysis was carried out by using Exploratory Factor Analysis and Multiple Regression Analysis. Findings – Findings of this study revealed that perceived functional risk, perceived financial risk, perceived physical risk and perceived psychological risk have the direct negative and significant effects on consumers’ intention to purchase retailers’ private labels. Thus, all the hypotheses were accepted and all the findings of this study were in line with previous studies. Research limitations/implications – A limited set of product categories and brands were analyzed. Practical implications – This study is of great interest for large retailers who wish to increase their private labels’ value proposition, with an in-depth understanding of these risks it could alter their value proposition accordingly and create more successful private labels in the market place. Originality/value – This study is one among the very few studies which addressed the research on purchase intention toward private labels in Indian context.

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