Own brand strategy of the Japanese apparel manufacturers

2017 ◽  
Vol 29 (1) ◽  
pp. 114-128 ◽  
Author(s):  
Takuya Urakami ◽  
Xueying Wu
Keyword(s):  
Regression Analysis ◽  
Empirical Studies ◽  
Strategic Decision ◽  
Brand Strategy ◽  
Published Data ◽  
Content Type ◽  
Factors Affecting ◽  
Logit Regression ◽  
Brand Strategies ◽  
Apparel Manufacturers

Purpose The purpose of this paper is to highlight the own brand strategies undertaken by Japanese apparel manufacturers, and illuminate the characteristics of those apparel manufacturers who adopt the SPA business model. Design/methodology/approach A questionnaire survey was sent to 4,417 apparel manufacturers in Japan of which a total of 1,211 were deemed usable (response rate of 27.47 percent). Logit regression analysis was then employed to identify factors affecting the own brand strategies adopted by Japanese apparel manufacturers. Findings The main findings are as follows: apparel manufacturers having access to external designers, and who collect information relating to consumer needs for production planning tend to have their own brands; apparel manufacturers located in Tokyo have added benefits associated with launching their own brands than those located in other cities; the size of the company behind the brand development is insignificant; and therefore, SME apparel manufacturers have equal opportunities in developing their own brands, which could flourish in the future. Research limitations/implications The present study is limited in that it focuses solely on exogenous factors. Strategic decision-making processes, typical of the distribution structures of apparel industries, influence the apparel relationship between retailers, wholesalers, and manufacturers. Thus, the distribution structure and the relationships require further investigation studies. Originality/value Because of a lack of published data, no empirical studies investigating the effectiveness of own brand strategies developed by Japanese apparel manufacturers currently exist. The present study aims to address this by conducting questionnaire surveys with all Japanese apparel manufacturers and then using logit regression analysis, identify the primary factors influencing own brand strategy. This study clarifies the situation regarding the survival of SMEs in the apparel market, considering only those apparel manufacturers who intend to launch their own brands.

Fortune heart healthy oil: when a strong brand strategy hits a cardiac roadblock!

2022 ◽  
Vol 12 (1) ◽  
pp. 1-18
Author(s):  
Deepa Unnithan ◽  
Girish S. Pathy ◽  
Hareesh Ramanathan
Keyword(s):  
Strategic Decision ◽  
Brand Strategy ◽  
Content Type ◽  
Academic Level ◽  
Personal Crisis ◽  
Pros And Cons ◽  
Integral Element ◽  
Brand Strategies ◽  
Brand Congruence ◽  
Selection Of

Learning outcomes The case will familiarize students to TEARS model and No TEARS approach for brand endorser selection. It will enable the students to understand the extent of influencer impact on the brand. It will make students to realistically assess the pros and cons of ambassador marketing using celebrities. It will also enable the student to devise brand strategies to mitigate the risk associated with ambassador-based marketing. Case overview/synopsis The case explains the strategic challenge the brand faces in ambassador marketing due to the uncontrollable personal crisis of the celebrity. Brand ambassador is an integral element of the brand persona and is appointed to boost the brand’s unique proposition and sales. The selection of the brand ambassador is a strategic decision with direct implication on the brand equity. A strong celebrity–brand congruence is ideal to establish credibility, but it can backfire if anything negative occurs on either side. This case evaluates the crisis faced by Fortune oil which has been positioned as “the heart healthy oil” when its celebrity ambassador suffers heart attack. In the backdrop of the case, the students can analyse brand strategies with respect to ambassador marketing, TEARS model with No TEARS approach for endorser selection and endorser-related credibility risk management. Complexity academic level MBA BBA PG/Graduation in Marketing/Advertising. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Network approach to public-private organizing of destinations

IMP Journal ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 313-332 ◽  
Author(s):  
Jörgen Elbe ◽  
Sabine Gebert Persson ◽  
Fredrik Sjöstrand ◽  
Karin Ågren
Keyword(s):  
Empirical Studies ◽  
Geographic Area ◽  
Research Approach ◽  
Network Approach ◽  
Longitudinal Case Study ◽  
Public And Private ◽  
Content Type ◽  
Factors Affecting ◽  
Private Interests ◽  
Private Context

Purpose This paper explores a type of organizing that can be found in tourist destinations that are administratively bound to a specific geographic area in the intersection of public and private context. The purpose of this paper is to contribute to the understanding of the organizing of activities within destinations and also to contribute theoretically and conceptually to how place dependency and public/private can be understood from an industrial marketing and purchasing (IMP) network perspective. Design/methodology/approach The research approach has its origin in an ongoing multi-disciplinary and longitudinal case study. Findings By applying a network approach to the organizing of destinations, where interaction of relationships, resources, actors and activities play an essential role, a number of propositions have been put forth so as to provide for a better understanding of place-specific organizing, in the intersection between public and private interests. Research limitations/implications The paper is conceptual and more empirical studies are needed to test the findings. One implication to consider in future empirical studies is the tensions between created and organic networks that exist in public and private place partnerships. Practical implications The paper provides insights into factors affecting destination management. Social implications With an emphasis on a socio-political context, the opportunities and limitations that exist between public and private sectors are discussed. Originality/value The paper sheds light on a neglected aspect of a contemporary phenomenon where the IMP network approach could contribute to the understanding of destination marketing or management organization that are bound to a specific place in the intersection between the public and private context. The area of public-private organizing is a topic that may also add new aspects to the IMP community.

Social customer relationship management factors and business benefits

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Ranjan Chaudhuri ◽  
Demetris Vrontis ◽  
Alkis Thrassou ◽  
Soumya Kanti Ghosh ◽  
...  
Keyword(s):  
Customer Relationship Management ◽  
Positive Impact ◽  
Empirical Studies ◽  
Relationship Management ◽  
Customer Relationship ◽  
Content Type ◽  
Factors Affecting ◽  
Leadership Support ◽  
Proposed Model ◽  
Actual Use

Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of factors affecting SCRM in Indian organizations is developed and empirically tested through a survey and corresponding analysis using SPSS and AMOS software. Findings The study presents empirical evidence that technological competence, environmental characteristics and organizational environment positively impact the actual use of SCRM on Indian organizations. Additionally, leadership support of organizations impacts positively the actual use of SCRM in organizations, while the trust factor insignificantly impacts the latter. The actual use of SCRM in organizations was found to have a positive impact on their business benefits. Research limitations/implications The theoretical model is built on the constructs of the technology, environment and organizational framework. It has added new factors, such as leadership support and trust, and thereby identified the business benefits of organizations using SCRM mediating through the organizations’ actual use of SCRM. The proposed model is simple, implementable and has a high explanative power of 81 per cent. Practical implications The study provides practitioners with evidence and practicable knowledge regarding the means and impact/benefits of SCRM use in Indian organizations. Originality/value The study is one of few empirical studies on the topic and contributes valuable knowledge to extant works through additional factors, theoretical conceptualization and empirical scientific findings of both scholarly and executive worth.

Slowing the decline of Japanese apparel

2017 ◽  
Vol 33 (4) ◽  
pp. 7-9
Keyword(s):  
Business Model ◽  
Vertical Integration ◽  
Design Methodology ◽  
Private Label ◽  
Brand Strategy ◽  
Content Type ◽  
Specialty Store ◽  
Pertinent Information ◽  
Apparel Manufacturers ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings With the Japanese apparel market in decline, there is a pressing need to understand how, if at all, apparel manufacturers can survive. The vertical integration of the SPA business model is providing benefits to apparel manufacturers, with those adopting the model showing resilience to the overall downturn of the market. The author-reviewed article has investigated whether the use of an own brand strategy is influenced by four key concepts, and how they function within apparel manufacturers. Particular attention is paid to the practices used by those that have adopted the specialty store retailer of private label apparel (SPA) business model. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Two paths to customer loyalty: the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

2016 ◽  
Vol 25 (2) ◽  
pp. 171-183 ◽  
Author(s):  
Jorge Vera
Keyword(s):  
Moderating Effect ◽  
Mediating Effect ◽  
Cost Price ◽  
Product Performance ◽  
Brand Strategy ◽  
Content Type ◽  
Structural Path Analysis ◽  
Dishwashing Detergent ◽  
Brand Strategies ◽  
Structural Path

Purpose This paper aims to show how consumers process information differently under two dissimilar types of brand strategies. By analysing data from dishwashing detergent consumers who evaluated two different brands, one with a high differentiated/performance/price brand (HB) strategy and other with a low differentiated/cost/price brand (LB) strategy, it is shown how the structural relationship between some constructs differ under each price brand strategy. With a structural path analysis, the product performance, customer satisfaction, customer perceived value and behavioural intentions relationship are assessed. Additionally, the moderating effect of the brand strategy in this structural relationship is tested. Design/methodology/approach Data of a sample of n = 273 Mexican dishwashing detergent users were analysed. Respondents evaluated two brands of dishwashing detergent. One brand followed a high differentiated/performance/price strategy (Axion) and the other used a low differentiated/cost/price strategy (Roma). Participants had to have been consumers of both brands of detergents. A structural path analysis to show the moderating effect of the brand strategy was implemented. A nested comparison invariance test for structural weights to corroborate differences was used, as well. Findings Results confirm structural differences between both brand strategies in the constructs relationship. The HB strategy showed that both satisfaction and perceived value have a mediating effect between product performance and brand intentions; on the other hand, the LB strategy showed that only satisfaction has a mediating effect between these two constructs. The explanation amount for dependent latent variables was higher for the HB strategy than for the LB strategy. Originality/value This study offers a distinct view of the differentiated/quality brand strategy – low cost/price brand strategy duality. It provides a theoretical-empirical explanation of the cognitive processes that both strategies involve for a customer. As well, this study conceptually relates the generic strategies theory with the use of specific brand strategies.

scholarly journals Factors affecting farmers’ decisions in changing agribusiness sector: case study of Japan Internship Program alumni

2021 ◽  
Vol 306 ◽  
pp. 02009
Author(s):  
Ahmad Zainuddin ◽  
Ahmad Syariful Jamil ◽  
Resti Prastika Destiarni ◽  
Hidayat Hidayat
Keyword(s):  
Regression Analysis ◽  
Factors Affecting ◽  
Logit Regression ◽  
Business Experience ◽  
Motivation Level

Since 1984, the Japan internship program has been implemented to increase the capacity and income of young farmers in Indonesia. The existence of internship activities has changed the mindset and abilities of farmers in their farming organizations, even some of the trainee had changed their agribusiness sector when this program had ended. The purpose of this study was to identify factors that influenced farmers’ decisions in changing their agricultural businesses after the Japaninternship program. This research was conducted in East Java Province, Indonesia from September 2020 to February 2021. The farmers were selected purposively as many as 34 people. Data were analyzed using logit regression analysis. The results of the analysis showed that the factors that significantly influenced farmers’ decisions to change the type of agribusiness sector were the motivation level in the business, business experience, the existence of business license, presence of business brands, and participation in agricultural institutions. The existence of Japaninternshipactivities has changed the mindset of farmers to better manage their businesses. In addition, some farmers have even changed their agribusiness sector to a more profitable business.

scholarly journals Factors Affecting Tourism Destination: A Case Study in Ha Tien City, Vietnam

2021 ◽  
Vol 1 (6) ◽  
pp. 70-80
Author(s):  
Da Van Huynh ◽  
Hang Thi Thuy Tran ◽  
Trieu Quang Pham ◽  
Xuan Thanh Duong ◽  
Dong Trung Pham
Keyword(s):  
Regression Analysis ◽  
Rational Choice ◽  
Rational Choice Theory ◽  
Choice Theory ◽  
Empirical Studies ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Landscape Factors ◽  
Tourism Services

On the basis of theories of tourism, services, rational choice theory and previous empirical studies, the study proposes a research framework including 6 factors affecting tourists’ decisions when choosing Ha Tien as a destination to visit. The research sample was carried out by surveying by questionnaire with 100 tourists who visited Ha Tien City. Evaluation of the reliability of the scales shows that the destination information factor has not yet ensured the reliability of the scale. Regression analysis shows that there are 3 out of 6 independent factors that most influence tourists’ decision to choose when choosing Ha Tien as a tourist destination. In which, environmental and landscape factors have the most influence on tourists’ decision to choose Ha Tien as a destination. As a result, the article proposes some solutions to contribute to attracting more and more tourists to Ha Tien City.

Strategic analysis using SWOT-AHP: a fibre cement sheet company application

2020 ◽  
Vol 39 (4) ◽  
pp. 543-557 ◽  
Author(s):  
Ashutosh Ashutosh ◽  
Ashok Sharma ◽  
Masroor Ahmad Beg
Keyword(s):  
Customer Service ◽  
Cement Industry ◽  
Fine Tuning ◽  
Strategic Decision ◽  
Strategic Analysis ◽  
Management Approach ◽  
Affecting Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Fibre Cement

PurposePurpose of study: Indian fibre cement industry is at crossroads on account of the dropping margins attributed to the dynamic internal and external challenges faced by it. The ever-changing technology, the increasing availability of substitutes and changing demographic consumption profiles have questioned the survival of this industry. Internal and external factors affecting an organization provide inputs to the strategic decision-making. Diversity of factors and prioritization is a major challenge encountered for developing a strategy for the organization.Design/methodology/approachStrategic analysis in the paper proposes to rank important key variables through SWOT-AHP methodology affecting a fibre cement company. Computed priorities of SWOT factor could help in formation of management approach to key decisions facing the firm. It is a descriptive research design. The problem itself has multiple SWOT criteria that have been evaluated in three phases with the help of industry experts and AHP criteria.FindingsSWOT-AHP analysis has been a strategic fit for qualitative analysis of factors. The important ranked factors affecting the organization have been found to be brand name, capability of both the management and technical, quality of the product, and the efficient customer service and marketing reach/distribution.Research limitations/implicationsRanking of key SWOT factors found through AHP methodology will help the firm under study to develop and plan strategic alternatives to counter all challenges faced by them.Practical implicationsThe management of the firm under study shall be benefited in fine-tuning the overall strategy of the organization.Originality/valueThis paper proposes a hybrid SWOT-AHP strategic analysis first time in this sector. The affecting factors have been quantified and ranked to identify priority factors for the firm to focus.

Depression affecting work performance: gender differentials across occupations

2014 ◽  
Vol 35 (3) ◽  
pp. 250-266 ◽  
Author(s):  
Pablo Arocena ◽  
Imanol Nuñez
Keyword(s):  
Regression Analysis ◽  
Design Methodology ◽  
Work Performance ◽  
Explanatory Variable ◽  
Gender Effect ◽  
Men And Women ◽  
Content Type ◽  
Gender Differentials ◽  
Logit Regression ◽  
The Uk

Purpose – The purpose of this paper is to study the incidence of depression affecting work (DAW) performance and estimates gender differences across occupations. Design/methodology/approach – Using Labor Force Survey data from the UK in 2007, the authors first decompose the differential on the aggregate incidence rate of DAW between men and women into two components: the gender effect and the occupational effect. Then, the authors identify the stressors of DAW by means of a logit regression analysis. Findings – The empirical results show that gender is not a significant explanatory variable of DAW. Further, when differences are analyzed for each gender separately, results show that the effect of occupations is stronger within females than within males. Originality/value – Most of previous studies focus on occupational causes of depression. By contrast, this paper investigates the effect of depression on work performance.

Factors affecting students’ engagement with online content in blended learning

Kybernetes ◽  
2019 ◽  
Vol 48 (7) ◽  
pp. 1500-1515 ◽  
Author(s):  
Alka Dwivedi ◽  
Prasoom Dwivedi ◽  
Samo Bobek ◽  
Simona Sternad Zabukovšek
Keyword(s):  
Higher Education ◽  
Blended Learning ◽  
Holistic Approach ◽  
Strategic Decision ◽  
Online Content ◽  
Content Type ◽  
Factors Affecting ◽  
Approach To Learning ◽  
Face To Face ◽  
E Learning

PurposeIncreasing use of information and communication technology (ICT) in education has, along with other consequences, shifted the context from teacher-centric to student-centric. These changes pose fresh challenges to the prevalent education systems all over the world, which already have fallen short of the expectations. The purpose of this study is to show that e-learning is not only about ICT following a holistic approach to learning which embeds systemic approach and learning loops but also about students and teacher’s actions in ICT-enabled learning environment. This study investigates the importance of engagement of students and teachers in blended learning with a focus on factors which affect this engagement.Design/methodology/approachBased on systems theory and socio-technological approach to e-learning, the paper documents an experiment which was carried out in a higher education institution. Postgraduate students of one course were divided into two groups. Instructor of the first group was not required to engage with the online content and had to deliver his course in a traditional face-to-face format. Instructor of the second group continuously spent time on the learning management system (LMS), developing more content, participating in online discussions and responding to students. LMS tracked the online activity of both the instructors, and semi-structured interviews of students were conducted.FindingsBased on behaviour of 152 students of a postgraduate programme, students’ time spent online is directly proportional to the instructor’s online time, promptness of instructor’s response to online activities queries of students increased student engagement, the students’ engagement increases if the online content is related to the syllabus but engagement is not the same as the face-to-face lectures in the class.Research limitations/implicationsThe research was conducted in India and is based on the behaviour of instructors and students in India. It was focussed on engagement issues of blended learning, while other issues of blended learning have not been in the focus of the research.Practical implicationsThe research is important for the practice of higher education, and the result of the study can be taken into consideration while developing online courses for students enrolled in higher education.Social implicationsIf higher education institutions take a strategic decision to use ICT in e-learning, engagements of participants and factors affecting engagement are crucial for the better quality of education. In such a way, blended learning fulfils requirements of a holistic approach to learning.Originality/valueDespite the fact that e-learning as a way to deliver academic content has been extensively researched, there are not many studies focussed on engagement issues in blended learning, and even fewer studies have been conducted in an experimental way which allow in-depth research.

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