Challenges and key factors in planning legacies of mega sporting events

2019 ◽  
Vol 14 (2) ◽  
pp. 203-218 ◽  
Author(s):  
Simona Azzali

Purpose Since the 1960s, the impact of mega sporting events on the built environment has become increasingly important, and the relationship between hosting cities and events increasingly complex and controversial. The outcomes of these mega-events, however, are very discouraging, especially in terms of the state of sports venues and event sites. In many cases, Olympic parks and event sites stand abandoned once the event is over, and sports facilities are often either closed or underutilized. The purpose of this paper is to identify replicable best practices and successful examples used in mega-events to transform events sites and venues into livable public open spaces (POS), enjoyed by the local communities. Design/methodology/approach Three cities were selected for this investigation: London, Sochi and Rio de Janeiro. London hosted the 2012 Summer Olympics, and this study focused particularly on its Olympic park, Queen Elizabeth Park. Sochi hosted the 2014 Winter Olympics but also some of the matches of the 2018 FIFA World Cup. Rio de Janeiro hosted the 2016 Summer Olympics and also a part of the 2014 FIFA World Cup. Each case was investigated according to a methodology composed of interviews with experts, site visits, and analysis of the bidding book and post-event reports to check the consistency between promises and legacies. Findings The research identified a framework of six major elements that determine, or contrast, the long-term use of events sites and sport facilities, and highlighted some main attributes to consider in order to transform sporting event sites into livable and enjoyable open spaces. It is expected that this framework can be used as a guidance to deliver sustainable events and long-term legacies and to define a strategy for optimization of planning mega sport events. Practical implications Mega events provide near-unique, fast track opportunities for urban transformation. This research can be used as guidance for the overall mega sporting events stakeholders, such as the IOC, FIFA, and local organizing committees, to identify replicable best practices and successful examples in the leverage of mega events to transform events sites and venues into livable POS. Originality/value Why is it so difficult to transform event sites and sport venues into livable areas of cities? What are the recurrent mistakes, issues, and challenges that hosting cities have to face? This research is unique as it aims at answering these questions by defining a framework of relevant factors for hosting cities to help them in the planning of mega sporting events. The research also highlighted some recurrent mistakes, such as the exorbitant costs of a mega event, the inability to keep the initial budget unchanged and the difficulty to adjust plans to local needs.

2017 ◽  
Vol 72 (2) ◽  
pp. 184-208 ◽  
Author(s):  
Albert A. Barreda ◽  
Sandra Zubieta ◽  
Han Chen ◽  
Marina Cassilha ◽  
Yoshimasa Kageyama

PurposeThis study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approachThe present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in the main hotel key performance indexes: occupancy, average daily rate, revenue per available room (RevPAR) and supply. Using data gathered from STR, this research distinctly shows how the Brazilian host regions reacted to the World Cup. FindingsResults suggest that the key performance indicators of Brazil’s lodging sector reacted differently to the World Cup. Although all hosting cities experienced significant RevPAR growth because of the increase in hotel room rates during the event, the supply and occupancy performed differed from each city. Research limitations/implicationsResearch is limited to the case of hotel performance at the country level for mega-events. The study focused on the reaction of revenue managers in the Latin America context. Other contexts may generate different results. Practical implicationsThe study helps revenue managers to examine how the FIFA World Cup travel demand affected pricing strategies and revenue management practices in the Brazilian hotel sector in areas undergoing seasonal growths in overnight tourism. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events. Social implicationsThis study reveals that the benefits brought by a mega-event are not always translated into strong hotel revenue performance. This study highlights an important but understudied research area of revenue management pricing strategies and the effect of mega-sporting events in the hotel sector. This study contributes to the literature as one of the few investigations to benefit hotel pricing strategies and overall revenue performance. Originality/valueThis study is one of the few studies about exploring the reaction of revenue managers during the execution of a mega-sporting event. The value of the present study lies in the fact that the authors extend previous studies examining the impact of the most important sporting event in the hotel industry at the country-level perspective. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events.


2017 ◽  
Vol 31 (6) ◽  
pp. 605-619 ◽  
Author(s):  
Andrea Schlegel ◽  
Rebecca Pfitzner ◽  
Joerg Koenigstorfer

This study looks at the hosting of the 2014 Fédération Internationale de Football Association World Cup in Rio de Janeiro and, based on research drawing on environmental psychology and studies of liminality, hypothesizes that the perceived celebrative atmosphere in the city increases subjective well-being of host city residents (cariocas). Data were collected via in-person intercept surveys from 221 and 218 cariocas before and during the event, respectively. There was an increase in subjective well-being from before the event to during the event. The results of two-group path modeling revealed further that there was a positive impact of the perceived celebrative atmosphere in the host city on residents’ subjective well-being during the event; the effect was weaker (though still positive) for the time period when the event was not being hosted. Initiatives may build upon the atmospheric elements in a city to increase subjective well-being of residents, particularly in the context of event hosting.


Author(s):  
Élida Campos ◽  
Carlos Alexandre R. Pereira ◽  
Carmen Freire ◽  
Ilce F. da Silva

Background: From 2010 onwards, the city of Rio de Janeiro has undergone changes related to the 2014 FIFA World Cup and the 2016 Olympic Games, potentially affecting the respiratory health of inhabitants. Thus, the spatial distribution of respiratory hospitalizations (2008–2017) and the relationship between this outcome and potential air pollution sources in the city of Rio de Janeiro (2013–2017) were evaluated. Methods: An ecological study was performed using the Bayesian model with multivariate Poisson regression for the period of the sporting events (2013–2017). The outcome was the ratio of hospitalizations for respiratory diseases by the population at risk. Data analysis was performed in the total population and by sex and age group. The air pollution-related variables included industrial districts, traffic density, tunnel portals, a seaport, airports, and construction/road work. Results: All explanatory variables, except tunnel portals, were associated with an increase in the outcome. Construction/road work showed a greater magnitude of association than the other pollution-related variables. Airports were associated with an increased hospitalization ratio among the ≥60 year-old group (mean = 2.46, 95% credible intervals = 1.35–4.46). Conclusion: This study allows for a better understanding of the geographical distribution of respiratory problems in the city of Rio de Janeiro. Present results may contribute to improved healthcare planning and raise hypotheses concerning exposure to air pollution and respiratory hospitalizations.


2020 ◽  
Vol 8 (3) ◽  
pp. 156
Author(s):  
Khalifa Al-Dosari

Mega sporting events have been hailed for resulting in economic growth, evident in high investments, growth of businesses, and development of infrastructure because of the increased number of investors, tourists, and fans visiting host countries during such events. Even though host countries may experience non-economic benefits, such as a good legacy from the mega sporting events, there are also significant economic benefits realised by host countries. The study intended to assess the anticipated economic impacts of the 2022 FIFA World Cup in Qatar as a developing country. The study engaged in descriptive research design. Primary data was collected from research participants comprising Hotel Managers, Sports managers, Economic consultants, Project managers in the construction industry, and bank managers. Further, the study selected a sample of 50 respondents in data analysis. The researcher adopted inferential statistics to analyse data from the respondents, who were all from Qatar. The results of the study indicated that 2022 FIFA World Cup is likely to raise the employment level, especially for construction workers involved in the construction of stadia, growth of income level expansion of business, especially in hospitality industries are likely to attract many foreign visitors. Also, findings suggest that Qatar will experience an increase in the price of commodities and development of infrastructure. The findings depicted that the 2022 FIFA World Cup in Qatar will result in increased operating costs in the short-term and the long-term. Besides, the study found out that the event will lead to a high level of capital cost and a state of resource deficiency. The study concluded that the 2022 FIFA World Cup in Qatar as a developing country would have significant economic effects on the country. The researcher recommended that Qatar should focus on investing in projects that will help boost income levels for employees, boost business growth, attract more foreigners as tourist and fans, reduce the prices of goods and services as well as accommodation and activities that will reduce the long-term.


2019 ◽  
Vol 21 (3) ◽  
pp. 256-280
Author(s):  
Daam Van Reeth ◽  
Nikita Osokin

This article explores Russian TV viewership for football games at seven international football tournaments from 2006 to 2018. The research goal is 2-fold. First, we identify the determinants of Russian viewership for football mega-events. We focus on patriotism effects, and we check for any hosting impact of the 2018 FIFA World Cup in Russia. Second, we analyze how these determinants differ in explaining two distinct TV metrics: Audience Size and Reach. Results indicate that the metrics are partially driven by different determinants which can be linked to two types of viewers: seasoned football fans and occasional watchers of football games.


2015 ◽  
Vol 36 (2) ◽  
pp. 41-48 ◽  
Author(s):  
Jens Blumrodt ◽  
Philip J. Kitchen

Purpose – The purpose of this paper is show how sponsors in a major sponsored event may react when facing a potential doping affair. The Tour de France cycling competition is a premier global sporting event – broadcast worldwide – and thus attracts very significant sponsorship. Cycling teams are named after their team sponsors. Recent global news has, however, shown that there are doping scandals involved in this event which impact both teams and team sponsors. When a doping scandal occurs in a team, the sponsors have to react rapidly and expeditiously to protect their brand reputation. Design/methodology/approach – To ascertain potential reactions, team sponsors are interviewed in depth and their reactions to a doping affair assessed. The sponsors represent different brands and their commitment as team sponsors also varies. Findings – Research shows that sponsors react similarly when a doping scandal occurs in their team and adopt similar communication strategies in that situation. While best practice is apparent, doping policies put into place by sponsors nevertheless differ. These practices are more than just preventative in nature, i.e. they anticipate and try to prevent doping affairs. Practical implications – The teams and sponsors are engaged in a long-term relationship to build brand heritage. Undoubtedly, doping is taken very seriously, as consequences can be severe. In this sense, the sport, the teams and the sponsors share the same vision and objectives. Originality/value – Team sponsors reactions while facing a potential doping affair have not yet been assessed. Best practices become visible which might serve as guidelines in other global sporting events, also generating significant sponsorships.


2018 ◽  
Vol 25 (7) ◽  
pp. 1009-1028 ◽  
Author(s):  
Christopher Vierhaus

This study analyzes whether hosting mega-sporting events is a useful marketing platform for countries to promote international tourism on a longer term basis. Our model adopts the gravity equation of international trade to bilateral international tourist arrivals. We find a country-level tourism effect only for the Summer Olympic Games. Hosting increases international tourist arrivals significantly in the 8 years before, during, and in the 20 years after the event. In contrast, hosting the FIFA World Cup is overall ineffective in tourism promotion despite higher tourist arrivals in the event year. We attribute these differences in international tourism legacy to the level of strategic planning in promoting tourism, the impact of media on the broadcasting audience, and the participating countries.


Author(s):  
Andrea Rodriguez ◽  
Lorraine van Blerk ◽  
Fernando Fernandes ◽  
Jon Mendel ◽  
Irene Rizzini ◽  
...  

2016 ◽  
Vol 12 (1) ◽  
pp. 88-103
Author(s):  
Simon Medcalfe ◽  
Caroliegh Frentzel

Synopsis This case requires students to analyze the economic impact of a sporting mega-event. Mega-events are defined as infrequent events (maybe spread over several days) that attract a large crowd of visitors. Economic impact studies are becoming ubiquitous in analyzing the impact of sporting events, universities and other businesses. Properly constructed these reports can be valuable tools for decision makers. Unfortunately, many impact studies are not constructed accurately and may mislead and misrepresent information. This case raises these issues so that students may be better placed to critically analyze the impact of mega-events. Research methodology There are a number of academic articles that have analyzed these types of events and they are referred to in this case and instructor’s manual. The academic articles are complemented by one of the author’s firsthand knowledge of the event through working at the World Equestrian Games, a third-party economic impact study and media reports. Relevant courses and levels The case would be appropriate for a variety of undergraduate courses including upper-level economics (particularly regional economics or local economic development), marketing, sport management as well as some finance courses such as public finance. Outside of business courses, it would be well suited to a course in political economy or public policy. The case could potentially be used in a graduate course in sports management or a course in local economic development (in an MBA or MPA program).


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