Influence of consumer decision-making styles on use of mobile shopping applications

2019 ◽  
Vol 27 (1) ◽  
pp. 1-20 ◽  
Author(s):  
Subhro Sarkar ◽  
Arpita Khare ◽  
Amrut Sadachar
Keyword(s):  
Decision Making ◽  
Risk Perceptions ◽  
Mobile Apps ◽  
Empirical Support ◽  
Mobile App ◽  
Content Type ◽  
Factors Affecting ◽  
Mobile Shopping ◽  
Decision Making Styles ◽  
The Relationship

Purpose The purpose of this paper is to validate the consumer styles inventory (CSI) scale for understanding the decision-making styles of shopping app users. The validated scales are used to examine the relationship between consumers’ decision-making styles and factors affecting the use of mobile shopping apps. Design/methodology/approach A total of 428 valid responses are collected from the users of the five most popular shopping apps. The mobile shopping apps are selected based on a popularity study. Data are collected from mobile app shoppers through an online survey. Findings Findings reveal a new set of factors that can be used for understanding use of mobile shopping apps. Decision-making styles influence the adoption of mobile apps for shopping. Factors responsible for the adoption of mobile shopping apps such as usefulness and risk perceptions differ across consumers with different decision-making styles. Practical implications The findings would facilitate online retailers in building focused marketing strategies for segmenting and targeting the consumers having different decision-making styles. Originality/value The current research is the first of its kind to examine the applicability of the CSI scale in the context of mobile app shoppers in an emerging economy. The findings enrich the existing literature by providing empirical support to the relationship between decision-making styles and factors affecting adoption of shopping using mobile apps.

Consumers’ responses to mobile app advertisements during holiday periods

2020 ◽  
Vol 37 (3) ◽  
pp. 341-352
Author(s):  
Eunyoung (Christine) Sung
Keyword(s):  
Structural Equation ◽  
Mobile Apps ◽  
Purchase Intentions ◽  
Mobile App ◽  
Equation Modeling ◽  
Brand Trust ◽  
Content Type ◽  
Factors Affecting ◽  
Gain Loss ◽  
The Relationship

Purpose This paper aims to investigate factors affecting the relationship between consumers’ brand trust and purchase intentions after exposure to targeted mobile app ads during holiday periods, including the mediating roles of consumers’ ad attitudes, different discount levels and their interactions; and the moderating roles of the anticipated gain (loss) (i.e. access to discounts) associated with mobile app usage (non-usage). Design/methodology/approach Data were collected from 559 respondents who were randomly assigned to six groups based on a 2 (ad type: new, holiday-themed vs regular product) × 3 (promotion level: 0% vs 20% vs 40%) between-subjects design. Regression analysis and structural equation modeling techniques are used to test the hypothesized mediators and moderators. Findings Consumers with high brand trust are likely to purchase both new and regular products. Consumers with low brand trust are most responsive to mobile app ads for regular products when offered a high discount. Ad attitudes across all discount rates and product types mediate the relationship between brand trust and purchase intentions; the anticipated gain associated with using a mobile app (i.e. access to discounts) moderates the effect of attitudes toward ads promoting regular products when a high discount is offered. Originality/value To the best of the author’s knowledge, this is one of the first studies to explore how interactions among important factors in contexts involving mobile apps and holiday promotions influence and mediate the relationship between brand trust and purchase intentions. This study also reveals an important boundary condition that moderates consumers’ responses to targeted mobile app ads in the context of holiday marketing.

Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers

2019 ◽  
Vol 36 (7) ◽  
pp. 948-961 ◽  
Author(s):  
Tajamul Islam ◽  
Uma Chandrasekaran
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Negative Relationship ◽  
Consumer Decision Making ◽  
Content Type ◽  
Mediating Role ◽  
Decision Making Styles ◽  
Consumer Values ◽  
Fashion Consciousness ◽  
The Relationship

Purpose This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers. Design/methodology/approach Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling. Findings Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness. Originality/value The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.

scholarly journals Engaging shoppers through mobile apps: the role of gamification

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francesca De Canio ◽  
Maria Fuentes-Blasco ◽  
Elisa Martinelli
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Mobile Apps ◽  
Mobile App ◽  
Content Type ◽  
Mobile Shopping ◽  
Intrinsic Motivations ◽  
Shopping Experience ◽  
Shopping Enjoyment

PurposeThe purpose of this paper is to examine the influence of several intrinsic motivations driving consumers' intention to buy using a mobile app, namely: shopping gamification, focussed attention, shopping enjoyment and socialness, through the mediating role of shopping engagement. The online shopping experience is investigated in its dual role as direct driver of the intention to buy using a mobile app and as moderator of the shopping engagement – intention to buy using a mobile app path.Design/methodology/approachThe empirical analysis was performed in China due to the extensive usage of mobile shopping apps amongst the Chinese population. A structural equation model was estimated on 893 valid and complete structured questionnaires collected amongst a sample of Chinese consumers.FindingsFindings confirm that intrinsic motivations (i.e. shopping gamification, focussed attention, shopping enjoyment and socialness) indirectly influence the intention to buy using a mobile app channelled by shopping engagement. Most remarkably, results show that the online shopping experience positively moderates the shopping engagement – intention to buy using a mobile app path.Originality/valueThe novelty of the paper lies in the conceptual and empirical evidence provided on shopping gamification, within the retailing marketing domain. The study investigates other related intrinsic motivations that jointly with shopping gamification directly influence shopping engagement and indirectly impact mobile shopping intention. The paper provides insights into the moderating role of online shopping experience, a key aspect when the challenge concerning gamification is considered.

scholarly journals Predicting mobile app usage for purchasing and information-sharing

2014 ◽  
Vol 42 (8) ◽  
pp. 759-774 ◽  
Author(s):  
David G. Taylor ◽  
Michael Levin
Keyword(s):  
Information Sharing ◽  
Mobile Apps ◽  
Academic Research ◽  
Empirical Support ◽  
Mobile App ◽  
Moderating Effect ◽  
Least Squares Regression ◽  
Content Type ◽  
Apple Ios ◽  
Practical Implications

Purpose – Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years, there is little academic research in this area. The purpose of this paper is to examine how the mobile phone platform (Android vs Apple iOS), interest in the app and recency of store visit affect consumers’ likelihood to use the apps for purchasing and information-sharing activities. Design/methodology/approach – The paper tests a model by analysing survey data collected from customers of a major US retailer using partial least squares regression. Findings – The analysis finds that the level of interest in a retail app is positively related to the consumer's intention to engage in both purchasing and information-sharing activities. In addition, the recency of the consumer's last visit to the retail store has a moderating effect on both types of activities; the more recent the last visit, the larger the effect-size of interest in the app on intention to share information and make a purchase. Practical implications – While marketing and advertising managers may have suspected that Apple iOS users are more receptive to retail mobile apps, this study provides empirical support for the proposition. In addition, the moderating effect of recency of visit suggests that in-store promotions may be effective in increasing usage of the retailer's mobile apps. Originality/value – This study is among the first in the academic literature to examine predictors of mobile app usage for purchasing and information sharing. It fills a gap in the literature, while at the same time providing actionable information for practitioners.

Mobile app recommendations: travel apps

2016 ◽  
Vol 33 (6) ◽  
pp. 16-18
Author(s):  
Kristen Julia Anderson
Keyword(s):  
Decision Making ◽  
Design Methodology ◽  
Mobile Apps ◽  
Mobile App ◽  
Decision Making Process ◽  
Interlibrary Loan ◽  
Digital Resources ◽  
Content Type ◽  
Travel Guide ◽  
Travel Books

Purpose The purpose of this paper is to provide a list of various travel-themed mobile apps that librarians might recommend as a supplement to other print/digital resources. Summer is a time when many people take the chance to escape on a much-needed vacation. As a librarian, whether you work in a public or academic institution, chances are you will be asked at one point or another where the travel books in your library are located. Design/methodology/approach There is always the possibility that the travel books in need may already be checked out or that the patron will not have time to wait for an interlibrary loan request to arrive. Findings Planning a trip, from deciding where to go, where to stay and what to do, can be a simultaneously stressing and thrilling decision-making process. Research limitations/implications Whether someone is planning a trip to a familiar location or to a place they never imagined visiting, there are numerous mobile apps that can aid the most nascent to the most experienced traveler. Originality/value In addition to including up-to-date travel guide books in library collections, librarians can also further assist their patrons with travel needs by recommending mobile travel apps.

User experience sharing

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1154-1184 ◽  
Author(s):  
Tom Chen ◽  
Judy Drennan ◽  
Lynda Andrews ◽  
Linda D. Hollebeek
Keyword(s):  
User Experience ◽  
Online Communities ◽  
Structural Equation ◽  
Online Survey ◽  
Mobile App ◽  
Equation Modeling ◽  
Content Type ◽  
Key Driver ◽  
The Relationship ◽  
Level Of Effort

PurposeThis paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service network. The authors propose and empirically examine a user experience sharing model (UESM) that explicates customer-to-customer (C2C) UES and its impacts on firm-desired customer-based outcomes in online communities.Design/methodology/ApproachBased on an extensive review, the authors conceptualize UES and UESM. By using online survey data collected from mobile app users in organic online communities, the authors performed structural equation modeling analyses by using AMOS 24.FindingsThe results support the proposed UESM, showing that C2C UES acts as a key driver of both firm-desired customer efforts and customer insights. The results also confirmed that service-dominant (S-D) logic-informed motivational drivers exert a significant impact on C2C UES. Importantly, C2C UES mediates the relationship between S-D logic-informed motivational drivers and firm-desired customer-based outcomes.Originality/valueThis study offers a pioneering attempt to develop an overarching concept, UES, which reflects customers’ initiation of value co-creation, and to empirically examine C2C UES. The empirical evidence supports the key contention that firms should proactively facilitate C2C UES.

Participative work design in lean production

2015 ◽  
Vol 27 (1) ◽  
pp. 19-33 ◽  
Author(s):  
Annika Lantz ◽  
Niklas Hansen ◽  
Conny Antoni
Keyword(s):  
Decision Making ◽  
Team Learning ◽  
Lean Production ◽  
Job Design ◽  
Learning Processes ◽  
Management Policy ◽  
Shop Floor ◽  
Content Type ◽  
Proactive Behaviour ◽  
The Relationship

Purpose – The purpose of this paper is to explore job design mechanisms that enhance team proactivity within a lean production system where autonomy is uttermost restricted. We propose and test a model where the team learning process of building shared meaning of work mediates the relationship between team participative decision-making, inter team relations and team proactive behaviour. Design/methodology/approach – The results are based on questionnaires to 417 employees within manufacturing industry (response rate 86 per cent) and managers’ ratings of team proactivity. The research model was tested by mediation analysis on aggregated data (56 teams). Findings – Team learning mediates the relationship between participative decision-making and inter team collaboration on team proactive behaviour. Input from stakeholders in the work flow and partaking in decisions about work, rather than autonomy in carrying out the work, enhance the teams’ proactivity through learning processes. Research limitations/implications – An investigation of the effects of different leadership styles and management policy on proactivity through team-learning processes might shed light on how leadership promotes proactivity, as results support the effects of team participative decision-making – reflecting management policy – on proactivity. Practical implications – Lean production stresses continuous improvements for enhancing efficiency, and such processes rely on individuals and teams that are proactive. Participation in forming the standardization of work is linked to managerial style, which can be changed and developed also within a lean concept. Based on our experiences of implementing the results in the production plant, we discuss what it takes to create and manage participative processes and close collaboration between teams on the shop floor, and other stakeholders such as production support, based on a shared understanding of the work and work processes. Social implications – Learning at the workplace is essential for long-term employability, and for job satisfaction and health. The lean concept is widely spread to both public bodies and enterprises, and it has been shown that it can be linked to increased stress and an increase in workload. Finding the potential for learning within lean production is essential for balancing the need of efficient production and employees’ health and well-being at work. Originality/value – Very few studies have investigated the paradox between lean and teamwork, yet many lean-inspired productions systems have teamwork as a pillar for enhancing effectiveness. A clear distinction between autonomy and participation contributes to the understanding of the links between job design, learning processes and team proactivity.

The relationship of individual spirituality and organizational spirituality with meaning and community at work

2017 ◽  
Vol 38 (7) ◽  
pp. 986-1003 ◽  
Author(s):  
Badrinarayan Shankar Pawar
Keyword(s):  
Empirical Support ◽  
Workplace Spirituality ◽  
Moderating Effect ◽  
Direct Effects ◽  
Empirical Examination ◽  
Content Type ◽  
Individual Spirituality ◽  
Effect Model ◽  
Organizational Spirituality ◽  
The Relationship

Purpose The purpose of this paper is to carry out an empirical examination to assess the nature of effects an employee’s individual spirituality and organizational spirituality have on the employee’s experience of meaning in work and community at work facets of workplace spirituality. Design/methodology/approach This paper specifies and examines, using a cross-sectional survey research design, the empirical support for two alternative models – a direct effects model and a moderating effect model – of the likely influences of an employee’s individual spirituality and organizational spirituality on the meaning and community facets of workplace spirituality. Findings The findings indicate considerable support for the direct effects model but no support for the moderating effect model. Within the direct effects model, organizational spirituality had much stronger association than employees’ individual spirituality with the workplace spirituality facets of meaning and community. Research limitations/implications This study may encourage future research to examine other antecedents of workplace spirituality, and the moderators and mediators of the relationship between organizational spirituality and workplace spirituality. Practical implications It suggests to the practitioners that for enhancing employee experiences of workplace spirituality, organizational spirituality implementation is a more effective way than developing employees’ individual spirituality. Social implications The study indicates that employees’ spiritual needs of meaning and community at work can be better fulfilled through organizational spirituality implementation than through individual spirituality development. Originality/value This is an original empirical examination and its value partly comes from its research implications and practice implications.

Agentic work behaviour and thriving at work: role of decision making authority

2018 ◽  
Vol 25 (8) ◽  
pp. 3225-3237 ◽  
Author(s):  
Surendra Kumar Sia ◽  
Pravakar Duari
Keyword(s):  
Decision Making ◽  
Three Dimensions ◽  
Positive Contribution ◽  
Manufacturing Companies ◽  
Content Type ◽  
Independent Contribution ◽  
The Relationship ◽  
Task Focus ◽  
Thriving At Work

PurposeThe purpose of this paper is to examine the contribution of agentic work behaviour and decision-making authority (DMA) to thriving at work and, more importantly, the moderating role of DMA in the relationship between agentic behaviour and thriving.Design/methodology/approachThe study has been carried out upon a random sample of 330 employees below supervisory level from manufacturing companies located at Odisha (a state located at the eastern part of India). After verifying the significance of correlation among the study variables through Pearson’s product moment correlation, moderated regression analyses were carried out to examine the independent contribution of agentic work behaviour and DMA to thriving as well as the moderating contribution of DMA towards thriving.FindingsResults reveal that the three dimensions of agentic work behaviour, namely, task focus, exploration and heedful relation, have a direct positive contribution towards thriving at workplace. As far as the moderation is concerned, it is observed that the thriving level is higher for the employees having high DMA irrespective of the level of agentic work behaviour at each dimension.Research limitations/implicationsThe findings imply for designing interventions to enhance task focus, super-ordinate relationship and interest for learning. In addition, the organisations should provide autonomy to employees for decision making.Originality/valueThe study is first of its kind in the Indian context upon employee thriving. In this study, the authors have not only investigated the separate independent contribution of agentic behaviour and DMA, but also their interacting contribution to employee thriving.

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